Which of the following correctly identifies what direct and digital marketing offer sellers?

inexpensive, efficient and fast More test answers on https://studyhippo.com/business-marketing-chapter-17/

There are several distinct advantages for consumers to use direct and digital marketing. Of the following, which is a disadvantage that consumers realize?

Less flexibility in adjustment to prices and offers More test answers on https://studyhippo.com/chapter-17-direct-online-social-media-and-mobile-marketing/

Which of the following statements is true regarding sellers and their use of direct and digital marketing?

Sellers have opportunities to engage in real-time marketing. More test answers on https://studyhippo.com/bua-chapter-14-quiz/

What are the benefits of direct and digital marketing to buyers and sellers?

Buyers Convenient, easy, private, access anytime Sellers Low costs, efficient, speedy for reaching their markets Offers flexibility More test answers on https://studyhippo.com/principles-of-marketing-chapter-14-direct-online-social-media-and-mobile-marketing/

Which of the following is true regarding the forms of direct and digital marketing?

Both the new digital and the more traditional forms of direct marketing must be blended into a fully integrated marketing communications program. More test answers on https://studyhippo.com/bua-chapter-14-quiz/

What are some forms of direct and digital marketing?

Online Marketing Websites Online advertising Social media, and mobile marketing Examples DING!, Smartphone App, Texting Alerts, social media outlets, emails More test answers on https://studyhippo.com/principles-of-marketing-chapter-14-direct-online-social-media-and-mobile-marketing/

5) Which of the following is most likely true about direct and digital marketing? A) They make it increasingly difficult for sellers to adjust their prices. B) They provide sellers a high-cost alternative for reaching their markets. C) They have become less dependent on social media and the Internet. D) They provide buyers with anytime, anywhere access to products. E) They reduce the number of interaction options between buyers and sellers.

D) They provide buyers with anytime, anywhere access to products. More test answers on https://studyhippo.com/marketing-chapter-14/

For sellers, direct and digital marketing are powerful tools for building ________ and ________________.

customer engagement; close, personalized, interactive customer relationships More test answers on https://studyhippo.com/marketing-ch-14/

The benefits of direct and digital marketing for buyers are that it is_________.

Easy, convenient and private More test answers on https://studyhippo.com/bua-chapter-14-quiz/

What is direct and digital marketing?

Involves engaging directly with carefully targeted individual consumers and customers communities to both obtain an immediate response and build lasting customers relationships More test answers on https://studyhippo.com/principles-of-marketing-chapter-14-direct-online-social-media-and-mobile-marketing/

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