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Decentralized Decision Making High Context Cultures Individual Decision Making Low Context Culture Low Power Distance Marketing Principles Of Marketing
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Julie’s Jump Rope Emporium is a brand new company. From a marketing standpoint, what is the first thing Julie’s Jump Rope Emporium needs to do?
Determine who in the community wants or needs a jump rope.
More test answers on https://studyhippo.com/marketing-practice-exam-chapter-1-test-answers/
Julie’s Jump Rope Emporium is a brand new company. From a marketing standpoint, What is the first thing the company needs to do?
determine who in the community wants or needs a jump rope
More test answers on https://studyhippo.com/exam-1-review-2/
Marketing does not stop with the sale of a product. What is the term that describes what happens after the sale?
a. postpurchase evaluation
More test answers on https://studyhippo.com/chapter-11-quiz-2/
What is also another important part of marketing’s influence on culture?
Consumer-generated content
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What is NOT a part of the implementation phase of the strategic marketing process?
1. setting marketing and product goals 2. comparing the results to plans
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What is one way that many businesses use the marketing information contained in sales reports?
To improve the effectiveness of salespeople
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If you ask the average person, “What is marketing?,” one of the things you might hear is:
marketing is sales and advertising
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What is the most important word in the new definition of marketing? Why?
Value because the company needs profit and the consumer needs value.
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what is the purpose of a marketing intermediary from an economic standpoint?
to transform an assortment of products into a mix desired by customers
More test answers on https://studyhippo.com/bnad-303-exam-3-ch-9-12/
What is the ultimate objective of relationship marketing? a. Find new customers b. create regular purchasers c. turn customers into advocates d. turn customers into loyal supporters
c. turn customers into advocates
More test answers on https://studyhippo.com/chap-1-4/