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MAR 3023: Ch. 2 – Flashcards 54 terms
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Kael Dunlap
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Ember Wagner
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Blake Terry
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Lucas Davies
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Sara Edwards
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Combo with "Public Relations Writing Midterm" and 3 others – Flashcards 81 terms
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Aiden Boyd
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Sean Mitchell
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Intenational Marketing-Essay – Flashcards 23 terms
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Patrick Thompson
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Marketing EXAM 5 – Flashcards 144 terms
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Niamh Mitchell
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Baby Boomer Generation Marketing Principles Of Marketing
marketing ch.5 – Flashcards 96 terms
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Jazzlyn Sampson
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Marketing Chapters One, Two and Four. – Flashcards 103 terms
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Ben Stevenson
103 terms
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Adrien Vincent
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Marketing Principles Of Marketing Sports Marketing
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Ashlynn Thompson
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Consumer Psychology Marketing
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Kael Dunlap
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Amber Moore
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Alexander Barker
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Jacob Patel
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Marketing Principles Of Marketing Supply Chain Management
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Malcolm Bright
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Tilly Wilkinson
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Jennifer Hawkins
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MKTG 3323: Chapter 6 – Flashcards 68 terms
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Karlie Mack
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Chapter 13- Cross-Cultural Consumer Behavior – Flashcards 9 terms
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Patrick Turner
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Julie’s Jump Rope Emporium is a brand new company. From a marketing standpoint, what is the first thing Julie’s Jump Rope Emporium needs to do?
Determine who in the community wants or needs a jump rope.
More test answers on https://studyhippo.com/marketing-practice-exam-chapter-1-test-answers/
Julie’s Jump Rope Emporium is a brand new company. From a marketing standpoint, What is the first thing the company needs to do?
determine who in the community wants or needs a jump rope
More test answers on https://studyhippo.com/exam-1-review-2/
Marketing does not stop with the sale of a product. What is the term that describes what happens after the sale?
a. postpurchase evaluation
More test answers on https://studyhippo.com/chapter-11-quiz-2/
What is also another important part of marketing’s influence on culture?
Consumer-generated content
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What is NOT a part of the implementation phase of the strategic marketing process?
1. setting marketing and product goals 2. comparing the results to plans
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What is one way that many businesses use the marketing information contained in sales reports?
To improve the effectiveness of salespeople
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If you ask the average person, “What is marketing?,” one of the things you might hear is:
marketing is sales and advertising
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What is the most important word in the new definition of marketing? Why?
Value because the company needs profit and the consumer needs value.
More test answers on https://studyhippo.com/marketing-377-exam-1/
what is the purpose of a marketing intermediary from an economic standpoint?
to transform an assortment of products into a mix desired by customers
More test answers on https://studyhippo.com/bnad-303-exam-3-ch-9-12/
What is the ultimate objective of relationship marketing? a. Find new customers b. create regular purchasers c. turn customers into advocates d. turn customers into loyal supporters
c. turn customers into advocates
More test answers on https://studyhippo.com/chap-1-4/
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