Marketing 1.03 and 1.05 Questions

question

What Type Of Information Concerning Policies And Procedures Do Employees Often Extract From An Internal Business Report?
answer

New personnel regulations
question

What type of information should employees be able to locate in their company’s employee handbook.
answer

the use of company property
question

What does a business need in order to understand why a product that has been a strong seller for a long time is now losing its popularity?
answer

Marketing information
question

What is one way that businesses use marketing information?
answer

To develop new products
question

What does continuously monitoring international marketing information enable businesses to do?
answer

identify problems
question

What is one way that many businesses use the marketing information contained in sales reports?
answer

To improve the effectiveness of salespeople
question

By monitoring its sales and its customers’ buying habits, what is a business often able to identify?
answer

Popular products
question

XYZ Company noticed that the sales of iPads in blue have increased in sales. What can the business determine about the iPads?
answer

Popular products
question

What type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months?
answer

Quarterly inventory status.
question

What type of marketing data can a business obtain by reviewing its inventory reports and customers’ invoices?
answer

Customers’ product preferences

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