Marketing 1.03 and 1.05 Questions – Flashcards

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question
What Type Of Information Concerning Policies And Procedures Do Employees Often Extract From An Internal Business Report?
answer
New personnel regulations
question
What type of information should employees be able to locate in their company's employee handbook.
answer
the use of company property
question
What does a business need in order to understand why a product that has been a strong seller for a long time is now losing its popularity?
answer
Marketing information
question
What is one way that businesses use marketing information?
answer
To develop new products
question
What does continuously monitoring international marketing information enable businesses to do?
answer
identify problems
question
What is one way that many businesses use the marketing information contained in sales reports?
answer
To improve the effectiveness of salespeople
question
By monitoring its sales and its customers' buying habits, what is a business often able to identify?
answer
Popular products
question
XYZ Company noticed that the sales of iPads in blue have increased in sales. What can the business determine about the iPads?
answer
Popular products
question
What type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months?
answer
Quarterly inventory status.
question
What type of marketing data can a business obtain by reviewing its inventory reports and customers' invoices?
answer
Customers' product preferences
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