Marketing 1.03 and 1.05 Questions

What Type Of Information Concerning Policies And Procedures Do Employees Often Extract From An Internal Business Report?
New personnel regulations
What type of information should employees be able to locate in their company’s employee handbook.
the use of company property
What does a business need in order to understand why a product that has been a strong seller for a long time is now losing its popularity?
Marketing information
What is one way that businesses use marketing information?
To develop new products
What does continuously monitoring international marketing information enable businesses to do?
identify problems
What is one way that many businesses use the marketing information contained in sales reports?
To improve the effectiveness of salespeople
By monitoring its sales and its customers’ buying habits, what is a business often able to identify?
Popular products
XYZ Company noticed that the sales of iPads in blue have increased in sales. What can the business determine about the iPads?
Popular products
What type of internal report would indicate to a business that sales for a specific product have dramatically dropped over the past three months?
Quarterly inventory status.
What type of marketing data can a business obtain by reviewing its inventory reports and customers’ invoices?
Customers’ product preferences
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