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Marvel Brown
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Keisha White
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Lucas Davies
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Ewan Tanner
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Livia Baldwin
97 terms
6. New product development starts with ________. a. idea generation b. idea screening c. concept development d. concept testing e. test marketing
(a; p. 234; Easy) {AACSB: Communication}
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6) New product development starts with ________. A) idea generation B) idea screening C) concept development D) concept testing E) test marketing
Answer: A Diff: 1 Page Ref: 245 Skill: Concept
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New product development starts with_____
Idea Generation
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