basic principles of marketing in every organization

being able to “sell” ideas (resume, selling soap) More test answers on https://studyhippo.com/bus-360-ch-1/

For which of the following products is the purchaser most likely to rely on an external information source? a. a package of light bulbs b. a copy of TV Guide c. a principles of marketing text d. a memo pad

ANS: C More test answers on https://studyhippo.com/mid-term-4/

Robert could not afford to buy his principles of marketing textbook this semester if the bookstore did not accept credit cards. With his credit card, he was able to have the book for his marketing class. The credit card created _____ utility for Robert. a. Possession b. Place c. Form d. Time e. Price

a. Possession More test answers on https://studyhippo.com/mc-marketing-test-1-chapters-1-4-and-6/

The most basic principles of marketing ethics are a) philanthropic responsibilities. b) economic responsibilities. c) universally accepted behaviors. d) written as laws and regulations. e) included in the marketing code of ethics.

D More test answers on https://studyhippo.com/exam-1-mktg-practice-qs/

Principles Of Marketing test questions and answers | Get Access To Principles Of Marketing Flashcards and exam tests

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