Marketing And Advertising Flashcards, test questions and answers

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What is Marketing And Advertising?

Marketing and advertising are two terms that business owners use interchangeably, but they are distinct concepts. Marketing is the process of creating and delivering products or services that have value to customers. Advertising, on the other hand, is a subset of marketing that involves promoting those products or services in an effort to increase sales. Both marketing and advertising play an important role in helping companies build their brands and reach their target audiences.The goal of marketing is to understand consumer needs, develop products or services to meet those needs and create value for customers. To do this, businesses must conduct market research and analysis to gain insights into customer trends, behaviors and preferences. They must also determine the best pricing options for their offering as well as distribution channels to get them into consumers’ hands.Once a company has identified its target audience and developed effective strategies to reach them, it can begin advertising its product or service. Advertising campaigns typically involve various forms of media such as television commercials, radio spots, online banner ads on websites or apps, print ads in newspapers or magazines, billboards along highways or bus stopseven sponsored content on social media sites like Facebook & Instagram. The objective is to create brand awareness among potential buyers so they recognize it when shopping around for a product that meets their needs. In addition to increasing sales directly from campaigns themselves, effective advertising can also generate word-of-mouth referrals from satisfied customers who share their experiences with friends and family members who may not be familiar with the company’s offerings but learn about them through these conversations.