Marketing Management – Chapter 1 – Iacobucci

question

The process orientation perspective of ethics is called ____.
answer

deontological
question

What can be marketed
answer

just about anything
question

If companies are good and if they’re lucky, the exchange continues iterating between the customer and the company, ___________ the tie between them
answer

strengthening
question

_____ and _____ are the central players in the marketing exchange.
answer

customer, company
question

If you ask the average person, “What is marketing?,” one of the things you might hear is:
answer

marketing is sales and advertising
question

The questions and issues that the reader can expect to understand better in each chapter is revisited at the end of the chapter in a list format called _____.
answer

Managerial Recap
question

Why do accounting and finance need to acknowledge the importance of marketing?
answer

because the CEO’s do
question

Which of the following is NOT a part of STP?
answer

all are part of STP
question

The textbook uses the ____ over and over so that you will pick it up by osmosis.
answer

5Cs, STP, and 4Ps
question

What is the best way to stay 5 steps ahead of the competition?
answer

remain customer centric
question

One reason marketers want to quantify how effective their programs are is to show that they increase profits. The other reason marketers want to quantify their effectiveness is to _____.
answer

have a seat at the table with the CEO, CFO, etc.
question

What is today’s marketplace focused more on?
answer

customers
question

The 4P’s include all of the following EXCEPT:
answer

positioning
question

Advertising’s goal is to enhance _____.
answer

brand image
question

The textbook will assume that _____ will be used for data intake in a company
answer

the internet

Get instant access to
all materials

Become a Member