quiz- social media

question

__________ consists of connecting directly with carefully targeted consumers, often on a one-to-one, interactive basis.
answer

direct marketing
question

Which of the following is most likely true about the digital age with regards to marketing?
answer

Digital networks allow marketers many ways to build customer relationships
question

Amazon.com and Expedia.com are best described as ________ that sell products and services directly to final buyers via the Internet.
answer

e-tailers
question

Which of the following is a form of online advertising?
answer

search related ad
question

Every time a search is made using keywords related to construction, search engines display text-based advertisements and links to Regan Builders, a construction firm. The marketing tool used by Regan Builders is best referred to as a ________
answer

contextual advertising
question

Clenzo is a company that provides house cleaning services in major urban and suburban areas. Marketers at Clenzo developed a short, humorous video promoting the company’s services and hope that customers who see the video will be so entertained that they will pass the video on to their friends and colleagues. The marketers at Clenzo are using techniques to facilitate ________.
answer

viral marketing
question

Which aspect of niche online social networks makes the medium most appealing to marketers?
answer

They cater to the needs of small communities of like-minded people.
question

Which of the following would most likely provide on-the-go product information, instant access to price comparisons and customer reviews, and instant digital coupons?
answer

mobile marketing
question

All of the following are reasons companies are reluctant to use social media EXCEPT _______.
answer

social media is not lucrative enough
question

In the seven step framework for Social Media Marketing advanced by Kumar and Mirchandani, who should marketers identify?
answer

influencers

Get instant access to
all materials

Become a Member