SG 6,7,8 – Flashcard

question

Web-based retailing
answer

The fastest-growing form of direct marketing is _____.
question

direct marketing
answer

A customer orders products by mail, phone, or fax in _____
question

Products can be examined prior to purchase
answer

Which of the following is not a major benefit to direct marketing for a retailer?
question

social class
answer

Income, occupation, and education are important components of _____
question

physical
answer

The element of perceived risk that relates to product safety is _____ risk
question

consumer behavior
answer

The process whereby individuals decide whether, what, when, where, how, and from whom to purchase goods and services is _____.
question

lifestyles
answer

Clothing buyers have been categorized as clothes horses, bargain hunters, image seekers, and shopping-averse consumers. This divides shoppers by _____.
question

poverty of time
answer

A retailer has begun to pre-wrap gift items and to re-deploy checkout personnel to reduce waiting times. The retailer is responding to which demographic and lifestyle factor?
question

both demographic and lifestyle data
answer

A shopper profile should ideally contain _____.
question

outshopping
answer

A retailer, through its extensive selection and high service levels, is able to attract shoppers from long distances. This phenomenon is known as _____.
question

the use of intuition
answer

An example of nonsystematic retailing research is _____.
question

data warehousing
answer

Copies of all the data bases in a company are maintained in one location and accessible to employees at any locale through _____.
question

micromarketing
answer

An application of data mining is _____.
question

store and monitor product sales data on an item-by-item basis
answer

The Universal Product Code (UPC) system allows a retailer to _____.
question

electronic data interchange
answer

Retailers and their suppliers can regularly exchange information relating to inventory levels, delivery times, and unit sales through _____
question

a retail information system
answer

A mail-order retailer found that its percent of loyal customers (those ordering $100 or more of merchandise in two consecutive years) has declined from 15 percent to 8 percent. Which form of marketing research was the retailer utilizing?
question

the continuous nature of data collection and analysis
answer

A major advantage of a retail information system is _____.
question

data-base management
answer

Frequent shopper programs and customer and vendor analysis are made possible through _____.
question

have been previously gathered for other purposes
answer

The major distinction between primary and secondary data is that secondary data _____.
question

internal secondary data
answer

A retailer has a data base of past sales by size distribution. This data base is used as a guide in ordering decisions. The data base is an example of _____.
question

inventory records
answer

A retailer can generate data on merchandise turnover, order lead time, and availability of goods by examining _____.

Get instant access to
all materials

Become a Member