SG 6,7,8 – Flashcard
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The fastest-growing form of direct marketing is _____.
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Web-based retailing
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A customer orders products by mail, phone, or fax in _____
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direct marketing
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Which of the following is not a major benefit to direct marketing for a retailer?
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Products can be examined prior to purchase
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Income, occupation, and education are important components of _____
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social class
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The element of perceived risk that relates to product safety is _____ risk
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physical
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The process whereby individuals decide whether, what, when, where, how, and from whom to purchase goods and services is _____.
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consumer behavior
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Clothing buyers have been categorized as clothes horses, bargain hunters, image seekers, and shopping-averse consumers. This divides shoppers by _____.
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lifestyles
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A retailer has begun to pre-wrap gift items and to re-deploy checkout personnel to reduce waiting times. The retailer is responding to which demographic and lifestyle factor?
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poverty of time
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A shopper profile should ideally contain _____.
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both demographic and lifestyle data
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A retailer, through its extensive selection and high service levels, is able to attract shoppers from long distances. This phenomenon is known as _____.
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outshopping
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An example of nonsystematic retailing research is _____.
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the use of intuition
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Copies of all the data bases in a company are maintained in one location and accessible to employees at any locale through _____.
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data warehousing
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An application of data mining is _____.
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micromarketing
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The Universal Product Code (UPC) system allows a retailer to _____.
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store and monitor product sales data on an item-by-item basis
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Retailers and their suppliers can regularly exchange information relating to inventory levels, delivery times, and unit sales through _____
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electronic data interchange
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A mail-order retailer found that its percent of loyal customers (those ordering $100 or more of merchandise in two consecutive years) has declined from 15 percent to 8 percent. Which form of marketing research was the retailer utilizing?
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a retail information system
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A major advantage of a retail information system is _____.
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the continuous nature of data collection and analysis
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Frequent shopper programs and customer and vendor analysis are made possible through _____.
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data-base management
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The major distinction between primary and secondary data is that secondary data _____.
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have been previously gathered for other purposes
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A retailer has a data base of past sales by size distribution. This data base is used as a guide in ordering decisions. The data base is an example of _____.
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internal secondary data
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A retailer can generate data on merchandise turnover, order lead time, and availability of goods by examining _____.
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inventory records
