The Simple Communication Process Tourism Essay Example

its economy since tourism is significant worldwide. Governments of countries visited by tourists prioritize tourism and some have even established ministries dedicated to its development. There are two types of tourism based on the travel destination: internal tourism and international tourism.

• Internal Tourism
• International Tourism

Internal Tourism:

Internal tourists refer to the people within a country who travel within their own country. These tourists may not require a passport or visa to travel domestically.

The tourers may fill up the finishs during weekends and public and mercantile vacations.

International Tourism:

The tourers travel between countries to visit attractive places. The tourers may require passports and visas to visit another country. In international tourism, money transfers from one country to another.

The exchange of foreign currency between countries contributes to the enrichment of destinations in terms of foreign exchange. The tourism industry has been significantly impacted by the emotional comfort that tourists and travelers experience. This emotional comfort is a result of visiting attractive places and experiencing diverse cultures, which fosters a positive attitude among travelers and encourages them to explore more. Additionally, it motivates non-travelers to step out of their comfort zones and discover different destinations, allowing them to witness the uniqueness of these places and study various civilizations. As non-travelers start embarking on journeys from their own locations to other destinations, their monotonous lifestyles gradually transform, ultimately leading to a habit of visiting interesting places during vacations. This occurrence indicates that humans now have a higher level of respect for one another compared to previous times.

Human beings have acknowledged the existence of other civilizations and their inclusion in a larger universal society. Furthermore, they desire to comprehend and

appreciate the variety fostered by nature. Tourists have the opportunity to encounter and value diverse ways of life. The tourism sector is presently the swiftest expanding industry on a global scale. Currently, global tourism is decelerating due to the downturn in the worldwide economy. Nonetheless, once there is an improvement in the global economy, global tourism will achieve its complete capacity.

International tourism has multiple benefits for a country. It not only brings in foreign exchange and supports the balance of payment, but it also creates job opportunities for local residents. Additionally, countries often improve their infrastructure to better accommodate the tourism industry. Tourism plays a role in shrinking the world as visitors explore different parts of the globe, which leads to exchanges of ideas, goods, and services. This blending of cultures gradually breaks down barriers and allows for mutual accommodation.

Space tourism, also referred to as modern tourism, commenced in 2012 and has already enticed clients seeking this one-of-a-kind excursion. Sri Lanka Tourism possesses the required setting, encompassing both artificial and natural attractions, alongside skilled individuals, enabling it to fully exploit its potential.

Despite travel advisories issued by countries like the United States of America and France, Sri Lanka has proven to be a secure destination. These governments warned against visiting Sri Lanka due to the perceived risks involved.

Sri Lanka Tourism was negatively affected by cultural tensions that existed within the country. This led to a lack of support from affluent tourists, as Sri Lanka was perceived as an unsafe destination for them to visit. Consequently, the majority of tourists were not from the wealthy demographic.

Despite the visits of tourists to Sri Lanka, their expenditure is not

substantial, which hinders the growth of Sri Lanka Tourism and its income generation ability. It is crucial for tourists to spend money during their trip to Sri Lanka as it significantly contributes to the country's GDP, accounting for 6% of it. Additionally, there has been a noticeable increase in tourists from non-English speaking countries in recent years, making up around 70% of visitors from 2005 to 2009.

There are tourists from six English-speaking countries, contributing 30% of arrivals. The Sri Lankan government does not have a plan to improve the language skills of professionals in the Sri Lanka Tourism industry to enhance communication with tourists in their native languages. Effective communication in foreign languages will make tourists feel confident to visit Sri Lanka, and satisfied customers will return and bring more tourists. "Word of mouth" promotion is a powerful marketing tool.

Communication: There are two people involved in any communication - the sender who creates and sends the message, and the receiver who receives the message.

There are at least two people involved in communication: the transmitter and the receiving system. This is a simple communication process.

• Receiver
• Message
• Sender

Figure:The above communication procedure is a simplified version. More complex procedures involve additional elements that can lead to miscommunication or misunderstandings. For example, if a message states "kill him not" but the comma ( , ) is placed incorrectly, it can result in the reader (receiver) misinterpreting the message and causing the king's death.

Later, the transmitter stated that he instructed them not to kill, but at that moment an important person, the mother of Lanka, was killed. The miscommunication caused the receiver to interpret the information differently than intended by the transmitter.

Background

Several centuries ago, wealthy individuals began traveling from one place to another to explore attractive destinations. Some of these affluent people, with an interest in different locations, traveled by land, sea, and air to beautiful places around the world i.e.

Titanic rider ship sailed across oceans a hundred years ago (100). Tourists from various parts of the world visited Sri Lanka, which was known for its beautiful places since ancient times, attracting Arabs, Portuguese, Dutch, English, and others to this paradise island. With independence in 1948, barriers were removed to facilitate travel in and out of the country. However, after independence, people hesitated to travel abroad immediately, possibly due to fear of being unaccepted in other nations.

The fear of disaffection gradually decreased with the growth of trade and commercialism. People began to travel from one state to another for the purpose of discussing, marketing, selecting, purchasing, etc. Business communities became aware of and interested in attractive locations while they were on business trips. This made them repeatedly visit countries with places of interest, gradually transforming business trips into dual-purpose trips. The main reason for these trips was to conduct business, while the secondary reason was to explore places of interest when time allowed. After approximately two decades of independence, business communities started to visit countries with attractive locations along with their families in order to showcase where they had been and enjoy more of the visit at a leisurely pace.

Gradually, people began to recognize the appeal of visiting different places and this sparked a widespread interest in tourism. As a result, the idea of exploring attractive destinations became ingrained in people's minds. They understood the

value of traveling to new locations and discovered that relaxation is not limited to staying at home. People started to realize that after a mundane routine, they needed a break in order to rejuvenate and enhance their productivity.

Taking a break and relaxing is often desired by individuals, especially retired people looking to alleviate stress after working for a long time. Going to different places can help balance work and reduce stress. The tourism industry is influenced by various factors like economic and social turmoil, peace, recession, and the overall state of the world. When the global economy is flourishing, the tourism industry experiences significant growth. Sri Lanka Tourism has ambitious goals of increasing tourist arrivals. Although they have achieved more than 500,000 tourists on few occasions, they are now preparing the necessary infrastructure to accommodate an annual arrival of 2.5 million tourists by 2016 (Mahinda Chintana 2010, p.94).

Sri Lanka Tourism aims to achieve an annual influx of 2.5 million tourists, which represents a notable increase of around 500% from current arrival numbers, starting in 2016. To accomplish this objective, we must compete with other countries, particularly those in Asia since tourism revenue is crucial for maintaining a country's balance of payments. An exemplary instance is Maldives, which heavily depends on tourism as its primary source of income.

To attract tourists to Sri Lanka, it is vital that we provide exceptional services since most countries strive to offer the best experience for their visitors. Additionally, it should be acknowledged that we consistently attract a significant number of English-speaking tourists from the United Kingdom.

Although the United Kingdom is a lucrative tourist market, there has been a lower-than-expected number

of non-English speaking European tourists visiting Sri Lanka. Despite their role in boosting tourism, these European countries fail to generate substantial revenue considering their population size. Hence, it is crucial to identify the reasons behind their hesitancy towards traveling to Sri Lanka.

Research Question
The research question focuses on the obstacles that prevent Sri Lanka Tourism from achieving its goal of increasing tourist arrivals by 500% to reach 2.5 million tourists by 2016. To overcome these challenges and meet Sri Lanka Tourism's objectives, it is essential to identify and address them. The hypothesis suggests that a lack of effective communication in attracting tourists from non-English speaking European countries is a significant barrier. This study aims to investigate whether professionals proficient in foreign languages (other than English) have less effective communication skills, including reading, writing, listening, and speaking abilities when promoting Sri Lanka Tourism and attracting tourists. The objective of this research study is to assess the impact of these factors.

This text proposes steps to improve the short approaches for enhancing Sri Lanka Tourism. The main aims of the study are focused on foreign language issues and general improvements to tourism services. These aims include:

• Determining the importance of foreign language competent professionals in the tourism industry for effective communication with native speakers of a particular foreign language.
• Understanding the significance of studying foreign languages in their country of origin for better communication.
• Assessing the number of staff in the top ten travel agencies in Colombo who are competent in foreign languages (excluding English) and have studied tourism courses.

Additionally, the study aims to identify other necessary skills and factors

needed for tourism development through attracting tourists. The first two aims aim to enable local professionals in the tourism industry to effectively convey information and attract more tourists from European countries other than the UK.

The third objective is to gather information on the number of established travel agencies in Colombo, which are more than ten years old, that have employees proficient in foreign languages and have taken tourism related courses. The results will indicate the importance placed by travel agents on communication with tourists who speak foreign languages. The fourth objective is to identify the skills that can be developed and other key factors that can enhance the tourism industry in Sri Lanka. This will allow tourists to discover both new and traditional elements from other countries they have visited, enriching their experience. Sri Lanka is increasingly attracting a significant number of tourists from the United Kingdom.

Sri Lanka Tourism is struggling to attract a significant number of tourists from various European countries. Sri Lanka tourism needs to put in more effort to appeal to tourists from major European countries, as only a few Europeans (besides native English speakers) choose to visit Sri Lanka. This may be due to some hidden factors that prevent us from attracting tourists from these European countries. The research data collection methods include both secondary and primary information.

The information will be obtained by Sri Lanka Tourism Development paperss through Non Probability sampling.

• Purposive or Judgmental Sample: This particular class of international European tourers will be the ones answering our research questions, making the research more purposeful.
• This survey will

examine 100 tourers (from 10 different European foreign language speaking tourers, excluding English speakers).

Methods of Primary Data Collection

• Questionnaire
• Closed-ended (structured) and open-ended questions
• Face-to-face Interview
• Semi-structured interviews (only with selected tourers)

Introduction to effective communication and tourism

Communication is a daily activity people engage in. Effective communication is about ensuring that the recipient understands the content of the message as accurately as possible.

Tourism refers to the movement of individuals from one place to another for a brief period of time, either to visit a place of interest or to return on the same day. It encompasses the definition, divisions, and significance of tourism.

Background:

Exploration of new places of interest has been a practice since the time of Vasco da Gama, Christopher Columbus, and others. Travelers began journeying to discover places of interest as a means to relax. Sri Lanka is a popular destination among tourists from the United Kingdom, and we consistently attract a significant number of English-speaking tourists from there.

Some European linguistic communication talking tourers are not coming to Sri Lanka as expected. We need to determine the reason for their refusal to visit Sri Lanka. The research question is whether or not ineffective communication skills of foreign language professionals from non-English speaking countries are less

effective in promoting "Sri Lanka Tourism" and attracting tourists. The main objective is to understand the importance of foreign language competent professionals in the tourism industry and their ability to effectively communicate with native speakers of the same language. Another objective is to explore the significance of studying foreign languages in their country of origin for better communication. Additionally, the study aims to assess the number of staff members in the top travel agencies in Colombo who are proficient in foreign languages other than English and if they have completed tourism courses.

In order to discover additional skills and necessary elements for tourism development, we should explore them through the tourists.

Methodology: Secondary and primary information will be collected and processed to arrive at a decision. An interview will be conducted with important tourists and local tourism professionals, including foreign language competent travel agents in Colombo, to gather the necessary information for the research. Throughout the entire process, impartiality will be maintained to reach a conclusion.