Herzberg ‘s Motivation-Hygiene Theory Essay Example

motivations;

The first three motivations roughly correspond to Maslow's self-actualization, esteem, and love needs. The relative strength of these motivations varies between individuals and also differs across different industries.

According to McClelland, directors seem to have a higher achievement motive. He believed that the demand for achievement was crucial for economic growth and success in a state. This demand is linked to the entrepreneurial spirit and the utilization of resources. Despite the subjective nature of these judgments, McClelland conducted extensive empirical research over the years and identified four characteristics of individuals with a strong achievement demand: a preference for moderate challenges, taking personal responsibility for performance, seeking feedback, and being innovative. Directors prioritize moderate challenges and set goals as a motivator for achievement.

This offers the greatest opportunity for them to improve. If the task is too risky, it would decrease the chances of success and achieving fulfillment. If the course of action is too simple or too safe, there is minimal excitement in accomplishing the task and little satisfaction from success. They prefer being personally responsible for their performance. They strive to achieve success by focusing on their own abilities and efforts rather than relying on teamwork or external factors beyond their control.

Personal satisfaction comes from achieving a task and does not necessarily require acknowledgment from others. These individuals desire clear and precise feedback to assess their performance. They need timely information on the outcomes to evaluate their own success or failure in completing the task, without relying on outside recognition. Moreover, they possess a more advanced mindset.

As they constantly seek challenging tasks, they are

inclined to move towards more ambitious endeavors. In their search for shortcuts, they are more likely to cheat. There is a continuous pursuit of diversity and information to discover innovative methods of accomplishing tasks. They are constantly unsatisfied and avoid routine, also tending to progress further.