Summary of ARISE: A Destination-for-a-Day Spa Essay Example
ARISE, a company in the watering place industry, offers clients a unique "destination-for-a-day spa" experience. They provide spa interventions, health and beauty services, and personal coaching in nutrition, fitness, and stress reduction. What sets ARISE apart from other watering place centers is their focus on building strong client relationships through their team of full-time professional watering place specialists called personal health managers (PWC). These PWCs are responsible for delivering specialized treatments and coaching activities. ARISE also provides specialized training and development opportunities for their employees.
ARISE's strategy is to offer high-quality services and facilities at slightly lower prices than their competitors, while also offering their staff a modest wage. Their approach is to hire the best employees and retain them by providing additional benefits such as generous tips, career development opportunities, professional tr
...eatment, wellness insurance, complimentary spa treatments, and bonuses.
Despite overall customer satisfaction with ARISE, the company faces issues with HRM, specifically high turnover rates. This has resulted in lower than expected financial performance. In the spa industry, high turnover rates are common, but for ARISE to succeed, it is crucial to maintain a low turnover rate. When a PWC quits their position at ARISE, it creates challenges for the company.ARISE experiences a high employee turnover rate of approximately 55% due to the close interaction and communication between clients and PWCs. Additionally, the majority of engagements in May, June, and July 2009 came from clients who had previous experience with one of the PWCs. Although management believed that the compensation package and benefits were attractive to job applicants and employees, employee surveys indicate dissatisfaction. The main issue for employees is that the company raises expectations b
offering high tips that do not match employee earnings.
Arise Spa was established in 2009 by Kristen Chambers and focuses on main services such as pedicures, hair styling, and manicures. The vision is to create a spa that resembles a destination facility and emphasizes the health benefits of spa treatments.
Originally, 12 PWCs were hired, but this number increased to 32 full-time PWCs. Chambers believes that by training PWCs about new health and wellness practices, they can serve as role models for their clients. In addition to providing treatments, PWCs also offer training to their clients. Chambers aims to hire the best employees and retain them for less. PWCs are encouraged to stay updated on new services and products.
One of the challenges faced by Arise Spa is high employee turnover and low tips. Recruitment and selection processes are also important factors in addressing these challenges.Challenges:
- Lack of employee preparation.
- Compensation & Benefits insufficient.
- Lack of presentation management system.
Recommendations:
- Planning Recruitment & Selection.
- Orientation & Training.
- Leadership Development.
- Compensation & Benefits.
- Team Building.
- Organizational Structure.
Statistics:
- 17% turnover in the first 3 quarters.
- 37% employee turnover at the end of the first year.
- 63% of the PWCs hired in the first two years quit their jobs.
- Expected tipping rate was 25% when the spa started, but compensation from tips was 50% lower than expected.
Issues:
- No specific recruitment process.
- Highly-experienced candidates were hired, but not given a high wage rate.
- Job descriptions and specifications were not provided.
- No time devoted to training.
- No programs in place for training and development.
- Highly experienced staff was hired without sufficient benefits.
- Bare-bones benefits package.
- No formal performance assessment system in place. Employees
were directly appraised by the manager.
Recommendations for improvement:
- Management should hold quarterly meetings.
- An HR personnel should be hired.
- Follow the 360-degree assessment method.
- Improve PWCs schedules.
- Raising Minimum Wage essays
- John Locke essays
- 9/11 essays
- A Good Teacher essays
- A Healthy Diet essays
- A Modest Proposal essays
- A&P essays
- Academic Achievement essays
- Achievement essays
- Achieving goals essays
- Admission essays
- Advantages And Disadvantages Of Internet essays
- Alcoholic drinks essays
- Ammonia essays
- Analytical essays
- Ancient Olympic Games essays
- APA essays
- Arabian Peninsula essays
- Argument essays
- Argumentative essays
- Art essays
- Atlantic Ocean essays
- Auto-ethnography essays
- Autobiography essays
- Ballad essays
- Batman essays
- Binge Eating essays
- Black Power Movement essays
- Blogger essays
- Body Mass Index essays
- Book I Want a Wife essays
- Boycott essays
- Breastfeeding essays
- Bulimia Nervosa essays
- Business essays
- Business Process essays
- Canterbury essays
- Carbonate essays
- Catalina de Erauso essays
- Cause and Effect essays
- Cesar Chavez essays
- Character Analysis essays
- Chemical Compound essays
- Chemical Element essays
- Chemical Substance essays
- Cherokee essays
- Cherry essays
- Childhood Obesity essays
- Chlorine essays
- Classification essays