Mental theoretical accounts and mentalities aid individuals and organizations in expressing diverse viewpoints and adapting to various circumstances.
The process for changing mental models and mindsets involves the following four steps:
- Understanding their existing mental models and mindsets
- Developing new approaches
- Overcoming barriers to change
- Ultimately, making the desired changes to their mental models and mindsets.
These four steps are crucial for individuals and organizations to grow. Mattel has successfully implemented new mental models and mindsets, leading them to become the top toy company in the United States and worldwide (Mattel, 2011).
Understanding Mental Models
Mattel has its own thought process in using the Ken and Barbie dolls as educational tools for children of different age groups.
Furthermore, when organizations like Mattel decide to introduce a new product, they rely on
...other successful products as models. These models are derived from genetics, providing a fundamental basis for their identity and capabilities.
Experience and education both play vital roles in shaping and altering capabilities, strengthening certain ones and weakening others. As a result, many individuals continuously shape and reshape their mental models. Education acts as a means to shape and reshape mental models and establishes a foundation that influences how the world perceives situations. Similarly, training is another method that shapes and reshapes mental models, particularly when dealing with transitions or introducing new products. Mattel has provided specific education and training opportunities for its employees.
The key to Mattel's success in the toy industry lies in their diverse range of thought processes, which are driven by both external rewards and incentives and personal experiences. This allows them to have a team of individuals who think differently, enabling the
to constantly innovate and introduce new products.
Try New Approaches
In order to tackle emerging challenges, Mattel can also develop new models alongside their existing approaches (Wind, Crook).
A Gunther (2005) states that Mattel can assess internal processes for potential improvements. Education serves as a valuable tool for shaping mental models and attitudes, as it helps individuals communicate and share similar interests.
Specific measures can be taken to handle new endeavors. Another approach involves the influence of individuals, such as wise individuals, household members, and friends. This approach will directly affect an individual.
By promoting and achieving higher goals, Mattel can reward mental and theoretical advancements with incentives that can be tangible. This allows for the discovery of new approaches that will benefit the company. By combining the lessons learned from past experiences, opportunities are created to enhance the existing model. The key importance of exploring new approaches is to find a common model that can cater to the majority of people and implement the best practices at Mattel.
Overcome Inhibitors to Change
Despite the demonstration of new attacks at Mattel, overcoming inhibitors is crucial for making changes. Finding a new approach to reevaluate the business and mental models is necessary for Mattel. Analyzing the missing information required for launching new products will help overcome obstacles. The focus should be on addressing inhibitors, implementing small changes effectively, and acting in the best interest of the company.
The company's primary emphasis is on maintaining a strong brand identity through specific merchandise. Nonetheless, to outperform competitors, Mattel, a global toy manufacturer, must invest in and incorporate new products and concepts. In doing so, the company can uphold its esteemed reputation by adapting structures and processes
accordingly.
Crook. ; A ; Gunther. 2005 ) . Mattel will need to start with minor adjustments to fit into the business strategies. By maintaining a company that consistently builds trust, it will help overcome obstacles to adapt to a new mental model when necessary.
By lacking trust within the company, individuals will be less inclined to seek new innovative ideas. Implementing new mindsets will bring recognition and advancement to the company. Mattel needs to recognize the limitations in order to overcome obstacles and embrace change.
Implementing Change
Implementing change at Mattel involves altering the business strategy.
Mattel employees and engaging executives are focused on shifting their mental model from merely providing children with everyday exciting toys to offering an educational learning experience. The company strives to create a vision of play that attracts children and families to their products.
Mattel aims to transform itself from a prominent toy company into a competitive educational resource for children and families. This transformation may involve hiring employees with a background in educational play, rather than traditional toy makers. Mattel's strong leadership team is dedicated to continuous development.
The text emphasizes the importance of communication, inspiration, and employee development within a company. It highlights that changing the overall approach of a company and eliminating limitations and expanding opportunities are involved in altering the mental model. With this new venture, Mattel aims to expand the traditional mental model and create new paths for innovation. In conclusion, utilizing the four steps to change mental models and mindsets can enhance business performance for organizations.
According to the website www.mattel.com, Mattel's marketing strategy aims at attracting different customer bases and creating new business opportunities. Their educational Barbie and Ken
dolls, for example, appeal to customers who wouldn't typically purchase dolls. To stay ahead of competitors, Mattel encourages its employees to think innovatively and develop new products and ideas (source: Wind, Y. J., Crook, C., & Gunther, R. (2005). The power of impossible thought: Transform the concern of your life and the life of your business. Upper Saddle River, New Jersey: Pearson Education).
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