Business: Marketing and Promotional Campaign Essay Example

modern information and communications technologies on this aspect of marketing will be examined, as learners explore current promotional campaigns using the concepts covered in this unit.

Learners will be able to explore various methods of promoting products and learn about the promotional mix. The text also touches on the involvement of advertising agencies, the media, and the internet. It examines the selection of media, messaging, and techniques in relation to goals and limitations. Learners will apply these concepts by creating a promotional campaign for a chosen product that meets the requirements of a specific campaign or creative brief.

This unit allows learners to analyze familiar images and experiences with an informed perspective. By the end of this unit, learners should know the components of the promotional mix, understand the importance of promotion in the marketing mix, comprehend the role of advertising agencies and the media, and be capable of creating a basic promotional campaign. Review the assignment brief and assessment grid attentively to ensure understanding of the task at hand. Seek advice if needed.

To achieve a Pass, Merit, or Distinction, it is important to thoroughly read and complete each task, while ensuring nothing is missed. Make use of the lessons' information and conduct independent research wisely, and avoid plagiarism. Create an action plan for the tasks, considering what is needed for each task, when to start and finish each task to meet the deadline, any unfamiliar word meanings, and leaving time for reviewing and finalizing work before submission. TASKS - Tick when completed: Task 1

Please describe the promotional mix used by two selected organizations for a selected product or service. First, choose a

higher education institution that you have had some contact with and describe the promotional mix used in a campaign it has been running to attract students to its business degree programs. Consider the following aspects of the promotional mix for this institution: the products and their range, the target customers, pricing, product distribution, learning programs, and the elements and media used in the promotional mix (such as exhibitions, written materials, websites, electronic communications, and person-to-person contact). Also, explain how the elements in the promotional mix have been designed to appeal to the target group. Then, repeat the same task for a commercial organization of your choice, selecting one product or service that it offers. This is for Wkl 2 Task 2 P2, where you need to describe the role of promotion within the marketing mix for a selected product or service.

In Task 1, select an organization to describe its brand image and how this image is supported through its promotional campaign. Additionally, describe the role of promotion in the marketing mix of the selected promotional campaign. In Task 2, provide a rationale for the promotional campaign of the organization chosen in Task 1 and thoroughly justify each part of the campaign. In Task 3, determine the advertising agencies and media used in a successful promotional campaign for the selected organization. Furthermore, describe the services offered by the advertising agency/agencies and explain how they collaborate with the organization in developing a successful promotional campaign. Lastly, in Task 4 explain the reasons behind the choice of media in a currently running successful promotional campaign.

In a short report, describe and explain the possible reasons behind the

choice of media for the campaign in P4. Also, evaluate the campaign and provide your views along with recommendations. As part of Task 6, design a promotional campaign for a given product/service based on a specific campaign/creative brief. Assume you are an agency pitching a promotional campaign for a chosen higher education institution.

The objective is to encourage students to utilize our catering facilities, which are being enhanced to appeal to current and prospective students. We acknowledge the growing financial burden on our students, so we have been exploring the idea of offering affordable meals in a pleasant environment. We need an economical promotional campaign to introduce our revamped cafe bar, including local radio advertisements, an article in the university's student publications, and distribution of flyers.