Advertising Campaign Essay Examples

Marketing Case Study II: Aqualisa Quartz Introduction and Problem Statement Aqualisa, a premium British shower manufacturer, is experiencing teething problems with its new line of electronic mixed shower products – Quartz. Despite being hailed as “a breakthrough in shower technology” (Case p. 6), early sales were dismal. Plumbers, the main channel of Aqualisa’s products, have […]

1 1. Company Profile: Ranked 3rd in the US Athletic shoe industry, New Balance Arch Company as it was known in 1906 begun manufacturing arch support, orthopaedic shoes supports and prescription footwear for people with problem feet. In 1954, the company changed its name to New Balance Athletic Shoe Inc. with a focus on running […]

Rhetorical Analysis of an Advertisement Advertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a […]

An evaluation of the effects of a global advertising campaign Advertising is a general method used by many companies and organizations all over the world. Those organizations or companies use advertising in order to increase selling of the company goods as well as services. More than one hundreds of ads are publicized throughout the mass […]

Get a Mac: Campaign Analysis Introduction “Hello, I’m a Mac… and I’m a PC” But who are you? You have been listening to the quirky duo fight for almost two years now, but have you picked a side, are you still on the fence or could you not be bothered? The twosome at the forefront […]

(1) Generally speaking, selling a product that is not or only slightly effective, while pretending that it is efficient, is unethical. Particularly, in case a vendor is cheating on the customer and capitalizes on people’s misery. However, the question of good or bad ethics in this context depends very much on the setting and the […]

The multi-billion dollar enterprise known today as Target Corporation has grown Into what It Is because of the combined efforts of hundreds of thousands of dedicated employees, and over one hundred years of expansion. George Draper Dayton was a man of humble beginnings who had an ambitious dream, and made his dream a reality due […]

The media, consisting of its various forms, is a very influential socializing agent. Messages fed to us through forms of advertising and marketing have a lasting impression, often changing the ways we think and behave. As the popularity of an ad grows, so does it moral implications, as well as its influence on audiences world […]

The consumption of alcoholic beverages in Russia and Post-Soviet republics is the highest in the world. The rate of consumption of alcohol in Russia remains at a very high level of around 90 liters per capita. The main strong alcoholic beverages, produced by Russian manufacturers are vodka, cognac, brandy and liqueurs. Other alcoholic beverages from […]

For my practical production I intend to produce four media prints relevant to the “horror film” genre. I will create a film poster, a DVD cover, billboard and a home page of a website for an advertising campaign promoting a new film being released called when darkness falls. During the planning stages I will collect […]

In January of 1994, Kodak’s new CEO, George Fisher, had important strategic decisions to make to ensure a prosperous future for Kodak. Although Kodak was dominating the consumer photographic film market at this time, because of a 6% decline in market share over a five-year span, Kodak was faced with changing their positioning strategy in […]

  ” Discuss the components of the re-launch for ‘Frooti’? Frooti, launched in 1984, was originally a drink meant for kids. While it continued to perform well on the parameters of product likeability and quality, its performance on “Top of the mind recall” was dropping. This was aggravated by the increased competition both from MNC […]

One of the leading popular word that is loud and hugging headlines nowadays is ‘environment. ’ This means every product and service that is given to the public is undergoing a scrutiny whether they are environmentally friendly or not. It is no surprise then that most of the products and services that is offered to […]

The marketing department at Avon has recently started a new advertising campaign, in which actress Salma Hayek is included. Ms. Hayek will appear to advertise the new colour and fragrance launches. She will begin appearing in print and television advertisements for the products later in the year. She will also feature in the company’s brochures, […]

To offer a good customer service. We will make sure that all our customers are satisfied with our products and if they are not, we might exchange or give a refund on them.  As a business we are selling a variety of candles of all shapes and sizes. We are selling handcrafted candles made by […]

I am opening a new shop in my local area; this shop is going to be a Hair and Make-up shop called G. L. A. M (Gifts, Lotions And Make up). Similar businesses already exist in the area and in order for my business to be successful I will have to complete a small scale […]

With reference to the adverts you have studied, investigate the ways in which ‘Lucozade’ has been marketed in the last thirty years. The most far-reaching mainstream source of product advertising over the last thirty years has undoubtedly been on television, where product advertisements are now such an everyday part of our lives that we almost take […]

Introduction The Gap Inc. is a global specialty retailer that operates stores selling casual apparel and accessories for men, women, and children (Yahoo Market Guide, 2001). Under the Gap, are the Old Navy and Banana Republic brands (Yahoo Market Guide, 2001). Demographic/Psychographic/Geographic Segmentation Gap The Gap’s target age segment is males and females ranging from […]

Due to the stiff competition that businesses continue to experience, business managers and owners must advertise in the media to create service and product awareness, generate more sales and revenues, and build their company image and reputation. Indeed, one scholar by the name of Edgar Watson Howe remarked that, “doing business without advertising is like […]

Bellissimo Started their business in 2013 in Bangladesh with the tagline “So good it’s”. It is an ice cream-based company. Bellissimo is about quality and variety. All their products are designed to satisfy the most discerning customer. Bellissimo offers an international standard of ice cream. Bellissimo guarantees unmatched flavor and creaminess. They use natural flavors […]

How does TV advertising campaign initiated by IKEA overcome the entry barrier of high advertising expenditures? When IKEA first entered into North America, its moose symbol was welcomed by Canadians, but it was still too provincial and foreign to Americans. Also, IKEA was disadvantaged by store locations that are relatively far from city centers, thus […]

HSBC Bank UK is a public limited company that is headquartered in London, England. The HSBC was founded in Hong Kong, China, but was forced to move to London in 1992. According to Forbes Magazine, HSBC Bank is the largest banking group in the world. Also, Forbes Magazine stated that the bank is the sixth […]