Product Differentiation Essay Examples

Executive Summary Nowadays, the service industry, especially banks, faces increasing competition. In such environment, differentiation is necessary. The general purpose of this thesis is to understand how a bank can achieve differentiation based on a marketing approach. Two research questions will respectively examine the three additional P’s of the marketing mix (People, Presentation or Physical […]

Porter’s Five Forces ForcesGradeNote Segment Rivalry Strong The current market is divided between a few powerful competitors that can relatively easily attract customers from one another as the switching costs are low and practical absence of product differentiation contributes to the easy loss of market share. Threat of Mobility Weak While the new entrants only […]

Executive Summary Set up in 1920, Bengal Waterproof Ltd (BWL) has the distinction of being India’s first waterproof products company. BWL is famous for its “Duckback” brand, the company is a leader in the domestic market for protective wear and rubberised consumer durables. Besides millions of households, its customers also include government institutions and defence […]

A competitive strategy must meet the opportunities and threats inherent in the external environment; it should be based on an understanding of industry and economic change. Porter identifies five forces that shape every industry and which determine the intensity and direction of competition and therefore the profitability of an industry. The objective of strategic planning […]

The article focuses on the main aspects of Value chain analysis. The activities entailed in the framework are discussed in detail, with respect to competitive strategies and value to the customer. The article includes tips for students and analysts on how to write a good Value chain analysis for a firm. Moreover, sources of findings […]

. Soft Drink Industry Five Forces Analysis: Soft drink industry is very profitable, more so for the concentrate producers than the bottler’s. This is surprising considering the fact that product sold is a commodity which can even be produced easily. There are several reasons for this, using the five forces analysis we can clearly demonstrate […]

Elevator pitch Le Petit Chef faces a usual challenge: how to keep on growing on a mature market when differentiation though innovation is more and more expensive and profit tends to drop because of increased competition. Microwave oven has been a disruptive technology. For a mature technology, it is more a matter of optimizing the […]

M The original competitive forces model, as proposed by Porter, identified five forces which would impact on an organization’s behaviour in a competitive market. These include the following: The rivalry between existing sellers in the market. The power exerted by the customers in the market. The impact of the suppliers on the sellers. The potential […]

1. JetBlue’s Mission David Neeleman found JetBlue in 1999 with the mission “to bring humanity back to air travel”. This goal is achieved by creating a company that offers comfortable, friendly travel at low fares and by this to differentiate themselves from the mass. JetBlue has always identified itself as a customer service company first, […]

Understanding the concepts of differentiation and integration are quite important for an organization and both of them are widely used when the environments are uncertain. The differentiation is basically the difference in the products and services of an organization and the core objective of differentiation is to develop a unique attribute in the products and […]

However, Wendy’s also face threats in achieving its goals. One is the enforcement of stricter regulation in advertising and food standards of fast food because of the burgeoning issue of obesity. Although Wendy’s distinguishes itself as a healthy fast food, the bad publicity received by fast food companies could negatively affect Wendy’s performance, especially if […]

Attributes of ServiceIn market research context, attributes are simply properties of a given product, brand, service, advertisement or any object of interest. Much brand and market research is targeted at understanding the most significant and powerful attributes, in our case, a service. Our cooking classes at Macys can have many attributes including great customer service, […]

Porter, the Father of Competitive strategies identified five forces that drive competition within an industry (Porter M, 1986). He listed them and explained how they are applied in the industry. These strategies include (1) the threat of entry by new competitors into the industry: this is main problem of the competition. A new competitors comes […]

Introduction ASOS is an international fashion retailer, which offers an extensive line of products, varying from high street to luxury items. Success and rapid growth of the company was achieved trough a well- planned orporate strategy, using their resources and capabilities in a way that would profit the company. “Strategic planning is the process by […]

This case study deals with Samsung Electronics and its evolvements thorough the years of activity. The semi-conductor industry in which Samsung participate is highly competitive and very dynamic. Thus, in order to analyze the case properly, we must know first the ropes of the industry, and afterwards dig in the company itself. Porter’s 5 forces […]

Air flight is becoming closer and closer to our lives. A biggest advantage of air flight is speed, for example, in order to travel from Saigon to Hanoi, it takes at least 36 hours by bus, 24 hours by train but only 2 hours by flight. Completion in airline industry is increasingly intense when many […]

1. Panera Bread’s strategy is to make great bread broadly available to consumers across the US. The vision was to provide consumers with a high quality, authentic, fresh-dough artisan bakery and upscale quick-service dining experience. The following key elements comprise the Panera Bread strategy: a. Capitalize on market potential by opening both company-owned and franchised […]

“The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. ” There are thousands of companies today employing this trait to customers so they can sell their product(s). The product I have decided to choose for this assignment comes from the category […]

Jamba Juice and its immediate competitors operate under the industry entitled “snack and nonalcoholic beverage bars” [ (U. S. Census Bureau) ]. According to the U. S. Census Bureau the official description of the snack and nonalcoholic beverage bars is as follows: “This U. S. industry comprises establishments primarily engaged in (1) preparing and/or serving […]

The building blocks of competitive advantage are efficiency, quality, innovation, and customer responsiveness. These building blocks are generic in that they provide four basic ways to lower cost and achieve differentiation. Any firm can adopt these no matter what industry it is in or what product or service it provides. Efficiency is based on the […]

In 1952, The Broadway Cafe opened its doors for business. Located in downtown Saratoga Springs, the cafe specializes in a wide variety of coffees, teas, homemade sandwiches and soups and also offers a full service bakery. For quite some time the Cafe was the local hotspot. However for the last five years business has been […]

Industry Rivalry : The industry rivalry within the specialty coffee industry has changed dramatically since 1987. Unlike the early days of the specialty coffee industry when Starbucks competed primarily against other small-scale specialty coffee retailers they now compete against companies of varying sizes and different exposures to specialty coffee. Starbucks competes with a variety of […]