Marketing proposal for a new product. Essay Example
Marketing proposal for a new product. Essay Example

Marketing proposal for a new product. Essay Example

Available Only on StudyHippo
  • Pages: 2 (477 words)
  • Published: March 18, 2018
  • Type: Case Study
View Entire Sample
Text preview

Belgium is known for having the sixth highest per capita income worldwide, with approximately $22,941 in 2002. This significant level of disposable income enables Belgians to make lifestyle choices and contributes to the growth of Belgium's expenditure market. Additionally, our financial projection for year 1 predicts a net margin of ˆ2,825,000.00.

Our team members in management and sales force have extensive experience in the fashion industry. The General Manager previously served as the business development manager for Shockley, while the Director of Sales and Marketing held the position of chief sales officer for Nikkei Belgium.

Our company's objective is to establish leadership in the quality shoes/fashion industry within Belgium by achieving success with renowned brands and profitable margins. In our first year, we aim to achieve a medium selling price of ˆ225.00 for

...

ladies' shoes and ˆ265.00 for gentlemen's shoes, resulting in total sales amounting to ˆ8,675,000.00 along with a net margin of ˆ75.0 for ladies' shoes and ˆ85.00 for gentlemen's shoes.

By our second fiscal year, we aspire to capture a 30% market share while experiencing a 20% increase in sales revenue and achieving a net margin of 20%. Our target audience consists of high-end consumers who prioritize quality over cost and are willing to pay premium prices.

Lightproof caters specifically to discerning consumers in this market segment by offering a range of high-quality products at higher price points.

The minimum sales price for ladies' shoes is 225.00 Euro and for gentlemen's shoes it is 265 Euro. Our goal is to sell 15,000 pairs of women's shoes and 20,000 pairs of men's shoes in the first year. Each pair yields an estimated net margin of 75 Euro for

View entire sample
Join StudyHippo to see entire essay

ladies and 85 Euro for gentlemen.

Our sales methodology focuses on providing accurate information to our target customers, ensuring that those who can afford and appreciate the product are aware of its existence without pressuring them into purchasing if it doesn't fit their budget. When marketing our products, it is crucial that all visual content and promotions convey a sense of quality and fashion. We must avoid associating our product with low-quality catalogs or poor illustrations as this may undermine its true value.

To build brand awareness in the overall fashion market, we have planned heavy promotion at the upcoming Fall Fashion Show in October 2003. This event will serve as a platform to showcase our product's design and value. Additionally, we will host a special open invitation session and cocktail reception dedicated to introducing the product after the fashion show ends. Exclusive special pricing discounts will be offered to attendees from our mailing list during this session. The advertising campaign, which includes print materials, will start in November and will be prominently featured in the show program.The campaign, which will last until May 2004, includes both an email and web campaign beginning in November. The Lightproof website will feature a link as part of this campaign.

Get an explanation on any task
Get unstuck with the help of our AI assistant in seconds
New