Estee Lauder Case Analysis Essay Example

through their mission statement.

When Estee Lauder herself started the company she believed that the success to the business was to touch each face of a customer this way creating personal contact and providing the best skin care to the person. This seems as a nice idea for a business that is starting out but not for a global giant such as Estee Lauder is today. It is obvious that Estee Lauder wants to provide the best products for their customers, but that is what every beauty industry company is essentially trying to provide. Estee Lauder’s mission statement appears to be vague, outdated and not up to to the companies standard.

Vision Statement

“The global leader in prestige beauty: a well-diversified, brand-building powerhouse of unrivaled creativity and innovation. ” (www. elcompanies. com) Estee Lauder’s vision statement conveys their aspiration and strategy. The company focuses on acquiring more beauty industry brands with each year and expanding their already large share of the industry. By owning more smaller cosmetics companies Estee Lauder diversifies itself establishing itself as a major beauty industry powerhouse.

Estee Lauder Inc.Objective is to focus on their largest opportunities in order to build and expand their company. They plan to expand their capabilities in order to sustain the success that Estee Lauder Inc. has achieved so far.

Estee Lauder Inc. strategy is to allocate their resources most efficiently in order to grow and expand the company into a wider beauty powerhouse. Estee Lauder Inc. claims that they are commited to growth and efficiency. In order to achieve growth and efficient use of their resources Estee Lauder plans to do that through 4 key strategies:

• Creativity and Innovation. Estee Lauder
  

Inc. finds their motivation in their consumers. They want to be innovative by creating fewer but more efficient and successful products in the beauty industry.

best to everyone we touch.