Case Analysis: the Ultimate Fighting Championship Essay Example
IJFC is the dominant player in the mixed martial arts promotion industry, accounting for about 90% of the industry's total revenue. Despite the presence of a few competitors, IJFC's market leadership is evident. This credibility could be leveraged to attract more fighters and sponsors, both domestically and internationally, to collaborate with IJFC.
In addition to securing contracts with highly sought-after fighters, IJFC diversifies their approach by enlisting the services of popular show hosts to make their programs more engaging and appealing to audiences. Furthermore, the company has established a strategic partnership aimed at expanding its market share and increasing
...revenue. The resulting strengthened position in the industry positions IJFC to take a leadership role, widen its competitive advantage, and ultimately benefit the organization.
Weaknesses
IJFC faces challenges in managing and ensuring the quality of its performances due to its involvement in both domestic and international markets. Fans are concerned that the presence of international fighters may decrease the quality of IJFC shows. This decline could also result in a loss of core customers based in North America and a drop in overall customer satisfaction. In order to address these issues, UFC must consider how their show and company are perceived in international markets.
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