San Miguel Essay Example

San Miguel businesses in pursuing mutually beneficial programs that lead to self-reliance and sustainability.

I. Objective: To develop export markets for new product as well as for those who are already being produced by the Corporation.

II. Central Problem: develop export markets for new product.

Competition is intensifying in all of SMC’s business lines and each has to be able to make it on its own. No foreign brands had any significant presence, but several were known to be increasingly interested in the Philippines market. Asian beer markets were similar to the Philippine beer market. Expanding to other Asian countries is a good idea. They are near the Philippines and SMC’s business managers are familiar with business conditions of the region. Threats  There was one major player, followed by a few players.  International beer operations had competitors. . Asia Brewery is selling cheaper beer. It continues to build breweries even if the existing breweries do not operate to full capacity.  SMC workers is increasingly getting younger, more aggressive, and less reverent toward the company as an institution Alternative course of action. Develop export market Advantage  It will be for the benefit of the company. Disadvantage It will be an additional expense for the company.  Test a new equpment Advantage The customer will be able to like them more because of the new equipment that they will be used.

Disadvantage  It will take time and effort to do it. Advertise what is new about the company Advantage  The customer will know more about what’s new with the company.

Disadvantage

The competitors will imitate or improve their equipment so that the customer will have a focus on them. I, therefore, conclude that the

solution to the problem is alternative number 1 because developing export markets for new product will increase the income of the company. More customers from the outside world will order their products.