What is IMC? (Integrated Marketing Communication)

IMC coordinate various promotional elements and other marketing activities that communicate with firms customers. Recognizes the added value of a comprehensive plan that: – Evaluates the strategic roles of a variety of communication disciplines – Combines the disciplines to provide clarity, consistency, and max communications impact Ensures all marketing and promotional activities project a consistent unified image More test answers on https://studyhippo.com/marketing-promotion-midterm/

When measuring success of integrated marketing communication programs, _____ refers to the percentage of the target population exposed to a specific marketing communication.

gross rating points More test answers on https://studyhippo.com/marketing-quiz-4/

Which of the following best reflects the new role of public relations in an integrated marketing communication program? A. sponsoring the local Little League team B. supporting local charities C. sponsoring Olympic events to gain brand name association. D. issuing a press release announcing a new CEO E. advertising to announce an organization’s support of a school bond referendum

C. sponsoring Olympic events to gain brand name association. More test answers on https://studyhippo.com/imc-373-exam-3/

Integrated marketing communication (IMC) campaigns typically involve ______.

Public Relations, Advertising, Sales Promotion More test answers on https://studyhippo.com/media-industry-and-management-test-2/

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Integrated Marketing Communication Flashcards, test questions and answers

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We've found 13 Integrated Marketing Communication tests

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