We've found 13 Integrated Marketing Communication tests

Integrated Marketing Communication New York Times Public Opinion Public Relations Social Media Platforms The Ear
Chapter 15: Public Relations Writing – Flashcards 10 terms
Malcolm Bright avatar
Malcolm Bright
10 terms
Business Communications Integrated Marketing Communication Linguistics Marketing Principles Of Marketing Search Engine Marketing
Marketing EXAM 5 – Flashcards 144 terms
Niamh Mitchell avatar
Niamh Mitchell
144 terms
Integrated Marketing Communication Integrated Marketing Communications Linguistics Marketing Principles Of Marketing Public Relations
Chapter 18 Cards Flashcards 98 terms
Henry Smith avatar
Henry Smith
98 terms
Business Communications Business Management Gross Rating Points Integrated Marketing Communication Integrated Marketing Communications Internal Rate Of Return Marketing Principles Of Marketing
BUS 346 Ch 17 – Flashcards 83 terms
Jill Lopez avatar
Jill Lopez
83 terms
Customer Service Representative Integrated Marketing Communication Linguistics Principles Of Marketing
15-19 – Flashcard 50 terms
Joseph Fraser avatar
Joseph Fraser
50 terms
Consumer Decision Making Process Integrated Marketing Communication Principles Of Marketing Reach And Frequency Retailers And Wholesalers
Marketing Practice Test #2 – Flashcards 79 terms
Patricia Harrah avatar
Patricia Harrah
79 terms
Cost Per Thousand Deliver The Message Integrated Marketing Communication Public Relations Social Media Marketing
Journalism 101 Final – Flashcards 55 terms
Kaiya Hebert avatar
Kaiya Hebert
55 terms
Integrated Marketing Communication Public Relations
jour 101 ch 11 – Flashcards 20 terms
Oscar Hall avatar
Oscar Hall
20 terms
Adobe Photoshop Integrated Marketing Communication Letters Powerpoint The Eye
Microsoft Word Chapter 2 41 terms
Richard Molina avatar
Richard Molina
41 terms
Advertising Family Psychology Integrated Marketing Communication Search Engine Marketing Standard Operating Procedure
SSD2 Module 1 Test – Flashcards 40 terms
Patricia Smith avatar
Patricia Smith
40 terms
Advertising Business Business Law Business Management Integrated Marketing Communication Savings And Loan Associations The New York Times
Business Practice test 4 – Flashcards 70 terms
Jonathan Walsh avatar
Jonathan Walsh
70 terms
Integrated Marketing Communication Management Sports Marketing
Exam 2-Ch. 12 – Flashcards 72 terms
Lesly Nixon avatar
Lesly Nixon
72 terms
Integrated Marketing Communication Management Sports Marketing
Retail Management 12 – Flashcards 102 terms
Gabriela Compton avatar
Gabriela Compton
102 terms
What is IMC? (Integrated Marketing Communication)
IMC coordinate various promotional elements and other marketing activities that communicate with firms customers. Recognizes the added value of a comprehensive plan that: – Evaluates the strategic roles of a variety of communication disciplines – Combines the disciplines to provide clarity, consistency, and max communications impact Ensures all marketing and promotional activities project a consistent unified image
More test answers on https://studyhippo.com/marketing-promotion-midterm/
When measuring success of integrated marketing communication programs, _____ refers to the percentage of the target population exposed to a specific marketing communication.
gross rating points
More test answers on https://studyhippo.com/marketing-quiz-4/
Which of the following best reflects the new role of public relations in an integrated marketing communication program? A. sponsoring the local Little League team B. supporting local charities C. sponsoring Olympic events to gain brand name association. D. issuing a press release announcing a new CEO E. advertising to announce an organization’s support of a school bond referendum
C. sponsoring Olympic events to gain brand name association.
More test answers on https://studyhippo.com/imc-373-exam-3/
Integrated marketing communication (IMC) campaigns typically involve ______.
Public Relations, Advertising, Sales Promotion
More test answers on https://studyhippo.com/media-industry-and-management-test-2/
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