In consumer behavior, what is the name for the influences that include the “way of living” that distinguishes one large group from another and one ethnic group from another?

cultural More test answers on https://studyhippo.com/busi-ch-11-part-2/

1. The processes consumers use when making purchase decisions are called: a. consumer behavior. b. marketing. c. consumerism. d. perceptual mapping. e. database mining.

ANS: A Consumer behavior describes how consumers make purchase decisions. More test answers on https://studyhippo.com/marketing-361-chapter-6/

Which of the following statements is true of cultural factors that influence consumer behavior?

Social classes show distinct product and brand preferences in areas such as clothing and travel. More test answers on https://studyhippo.com/mktg-301-exam-2/

Which of the following are applications of consumer behavior? -Marketing Strategy -Regulatory Policy -Informed Individuals -A and C -All of the above

All of the above, Marketing strategy, regulatory policy, and informed individuals are all applications of consumer behavior. More test answers on https://studyhippo.com/chapter-1-5-3/

how did the bull market affect consumer behavior

more people put money in stocks hoping to get rich More test answers on https://studyhippo.com/online-us-history-modual-14/

Thomas wants to gain a usable understanding of consumer behavior in order to help him become a more effective marketing manager. Which application of consumer behavior does this represent?

Marketing strategy More test answers on https://studyhippo.com/mkg-310-exam-1/

Which of the following is the LEAST important influence on consumer behavior?

technological factors More test answers on https://studyhippo.com/busi-ch-11-part-2/

Which of the following is NOT true regarding consumer behavior?

The overall model of consumer behavior presented in the text is accurate in predicting consumer behavior. More test answers on https://studyhippo.com/consumer-behavior-park-university/

how does expectations about the future change consumer behavior

it you expect the price to go up you might buy it sooner if you think it will go down, you might buy it later More test answers on https://studyhippo.com/economics-chp-4-6/

consumer behavior depends on what (5)

exposure perception attention memory learning More test answers on https://studyhippo.com/marketing-consumer-behavior/

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