What one department is almost always represented by a person in the buying center?

purchasing department More test answers on https://studyhippo.com/marketing-ch-6-test-answers/

During supplier? selection, members of the buying center review the proposals and select a supplier or suppliers.? Additionally, which of the following is a task that takes place during supplier? selection?

Draw up a list of the desired supplier attributes and their relative importance. More test answers on https://studyhippo.com/mkt-chapter-6-quiz/

Which of the following is NOT one of the roles typically played by one of the members of a buying center?

Auctioneer More test answers on https://studyhippo.com/mrkting-3150-chapter-7-quiz/

John is involved in the buying center of a large organization. He ultimately will determine whether to buy, what to buy, how to buy, or where to buy. What role does John play in this situation?

Decider More test answers on https://studyhippo.com/mkt-340-ch-7-43793/

Which of the following is not one of the six buying center roles?

Advisor More test answers on https://studyhippo.com/ba-370-ch-7/

John is involved in the buying center of a large organization. He ultimately will determine whether to buy, what to buy, how to buy, or where to buy. What role does John play in this situation? A) Initiator B) Influencer C) Decider D) Buyer E) Gatekeeper

C) Decider More test answers on https://studyhippo.com/marketing-200-chapter-7-quiz/

The Northwoods University IT department is planning to buy additional computers for the computer lab. Pedro Bechara, manager of the lab, is asked for a recommendation, and he suggests buying Macintosh computers instead of Windows PCs. What role does Pedro play in the buying center? Select one: a. initiator b. buyer c. influencer d. decider e. gatekeeper

c. influencer More test answers on https://studyhippo.com/chapter-7-b2b-marketing/

The local skydiving team is buying new parachutes. The team’s coach has invited all team members to make recommendations, after which he will select the successful vendor. The skydiving team’s buying center has aNo __________ organizational culture. Select one: a. bureaucratic b. democratic c. autocratic d. consensus e. consultative

e. consultative More test answers on https://studyhippo.com/chapter-7-b2b-marketing/

A(n) _____ is a defined group that managers feel is most likely to buy a firm’s product. a. demographic sample b. buying center c. aggregated unit d. consumer cluster e. target market

e. target market More test answers on https://studyhippo.com/marketing-chapter-4-notes/

What is necessary to ask to market effectively to the buying center (4 questions?)

Which in the field tools in the buying center are responsible? What is the relative influence of each member? What are each members decision criteria? How does each member of the group perceive our firm, products, or people? More test answers on https://studyhippo.com/essentials-of-healthcare-marketing-ch-5/