What one department is almost always represented by a person in the buying center?

purchasing department More test answers on https://studyhippo.com/marketing-ch-6-test-answers/

During supplier? selection, members of the buying center review the proposals and select a supplier or suppliers.? Additionally, which of the following is a task that takes place during supplier? selection?

Draw up a list of the desired supplier attributes and their relative importance. More test answers on https://studyhippo.com/mkt-chapter-6-quiz/

Which of the following is NOT one of the roles typically played by one of the members of a buying center?

Auctioneer More test answers on https://studyhippo.com/mrkting-3150-chapter-7-quiz/

John is involved in the buying center of a large organization. He ultimately will determine whether to buy, what to buy, how to buy, or where to buy. What role does John play in this situation?

Decider More test answers on https://studyhippo.com/mkt-340-ch-7-43793/

Which of the following is not one of the six buying center roles?

Advisor More test answers on https://studyhippo.com/ba-370-ch-7/

John is involved in the buying center of a large organization. He ultimately will determine whether to buy, what to buy, how to buy, or where to buy. What role does John play in this situation? A) Initiator B) Influencer C) Decider D) Buyer E) Gatekeeper

C) Decider More test answers on https://studyhippo.com/marketing-200-chapter-7-quiz/

The Northwoods University IT department is planning to buy additional computers for the computer lab. Pedro Bechara, manager of the lab, is asked for a recommendation, and he suggests buying Macintosh computers instead of Windows PCs. What role does Pedro play in the buying center? Select one: a. initiator b. buyer c. influencer d. decider e. gatekeeper

c. influencer More test answers on https://studyhippo.com/chapter-7-b2b-marketing/

The local skydiving team is buying new parachutes. The team’s coach has invited all team members to make recommendations, after which he will select the successful vendor. The skydiving team’s buying center has aNo __________ organizational culture. Select one: a. bureaucratic b. democratic c. autocratic d. consensus e. consultative

e. consultative More test answers on https://studyhippo.com/chapter-7-b2b-marketing/

A(n) _____ is a defined group that managers feel is most likely to buy a firm’s product. a. demographic sample b. buying center c. aggregated unit d. consumer cluster e. target market

e. target market More test answers on https://studyhippo.com/marketing-chapter-4-notes/

What is necessary to ask to market effectively to the buying center (4 questions?)

Which in the field tools in the buying center are responsible? What is the relative influence of each member? What are each members decision criteria? How does each member of the group perceive our firm, products, or people? More test answers on https://studyhippo.com/essentials-of-healthcare-marketing-ch-5/

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Buying Center Flashcards, test questions and answers

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What is Buying Center?

A buying center refers to a decision-making unit within an organization made up of multiple individuals and/or departments who have some influence on the purchase of goods and services. The buying center is a key concept in organizational purchasing, as it helps to understand the complexity of the buying process, provides insight into the different stakeholders that are involved in purchase decisions and highlights the importance of effective communication between those stakeholders. The members of the buying center can vary widely depending on the size and complexity of an organization’s purchasing operation. Typical members may include: senior management, departmental managers, financial officers, marketing personnel, technical personnel and end-users. In addition to these traditional members, there may also be buyers or procurement agents who are responsible for overseeing all aspects of a purchase from sourcing suppliers to negotiating contracts. The buying center plays an important role in helping organizations make informed purchasing decisions that meet their needs while staying within their budget. To this end, the buying center will typically go through several stages such as identifying needs and requirements; researching available options; evaluating suppliers; negotiating terms; making final selections; monitoring supplier performance; and adjusting purchasing strategies over time if necessary. Each stage requires careful consideration by all members in order for decisions to be made that are based on sound analysis rather than opinion or emotion. Having a well-functioning buying center can help organizations achieve better value for money when making purchases because it facilitates collaboration between all relevant stakeholders so that everyone’s input is taken into account before any decisions are made. This can provide organizations with greater control over their spending while ensuring they obtain quality products from reliable suppliers at competitive prices.