We've found 5 Buying Center tests

Business Buying Center Closing The Sale Customer Value Proposition Pass The Time
Sales Exam 2 Chapter 7 – Flashcards 80 terms
Stephen Sanchez avatar
Stephen Sanchez
80 terms
Buying Center Consumer Psychology Marketing Marketing Management Needs And Wants
Marketing Management Topic 6 – Flashcards 146 terms
Collin Foley avatar
Collin Foley
146 terms
Buying Center Develop New Products Extended Problem Solving Habitual Decision Making Limited Problem Solving Marketing Principles Of Marketing
Chapter 7 B2B Marketing – Flashcards 63 terms
Jonathan Walsh avatar
Jonathan Walsh
63 terms
Business Management Buying Center Buying Decision Process Long Range Planning Marketing Principles Of Marketing Vendor Managed Inventory
Marketing Management Topic 7 – Flashcards 143 terms
Jaxon Craft avatar
Jaxon Craft
143 terms
Business Buying Process Buying Center International Trade Marketing Principles Of Marketing Purchasing Power Parity
Mrkting 3150 Chapter 7 Quiz – Flashcards 28 terms
Kieran Carr avatar
Kieran Carr
28 terms
What one department is almost always represented by a person in the buying center?
purchasing department
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During supplier? selection, members of the buying center review the proposals and select a supplier or suppliers.? Additionally, which of the following is a task that takes place during supplier? selection?
Draw up a list of the desired supplier attributes and their relative importance.
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Which of the following is NOT one of the roles typically played by one of the members of a buying center?
John is involved in the buying center of a large organization. He ultimately will determine whether to buy, what to buy, how to buy, or where to buy. What role does John play in this situation?
Decider
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Which of the following is not one of the six buying center roles?
Advisor
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John is involved in the buying center of a large organization. He ultimately will determine whether to buy, what to buy, how to buy, or where to buy. What role does John play in this situation? A) Initiator B) Influencer C) Decider D) Buyer E) Gatekeeper
The Northwoods University IT department is planning to buy additional computers for the computer lab. Pedro Bechara, manager of the lab, is asked for a recommendation, and he suggests buying Macintosh computers instead of Windows PCs. What role does Pedro play in the buying center? Select one: a. initiator b. buyer c. influencer d. decider e. gatekeeper
c. influencer
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The local skydiving team is buying new parachutes. The team’s coach has invited all team members to make recommendations, after which he will select the successful vendor. The skydiving team’s buying center has aNo __________ organizational culture. Select one: a. bureaucratic b. democratic c. autocratic d. consensus e. consultative
e. consultative
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A(n) _____ is a defined group that managers feel is most likely to buy a firm’s product. a. demographic sample b. buying center c. aggregated unit d. consumer cluster e. target market
e. target market
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What is necessary to ask to market effectively to the buying center (4 questions?)
Which in the field tools in the buying center are responsible? What is the relative influence of each member? What are each members decision criteria? How does each member of the group perceive our firm, products, or people?
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