Routinized response behavior is what a consumer does when a) purchasing an unfamiliar product. b) buying frequently purchased, low-cost items that need little effort. c) an information search is extensive and may involve consulting with friends and family. d) buying products that require a moderate amount of time for information gathering and deliberation. e) he or she enters the problem recognition stage of the consumer buying decision process.

b) buying frequently purchased, low-cost items that need little effort. More test answers on https://studyhippo.com/chp-7-mktg/

In class, we looked at an example of the Hershey candy company responding to a growing concern among American consumers who have diabetes and so cannot consumer sugar. Hershey’s came up with some possible sugar substitutes and had their marketing, production, and research personnel review these possibilities to determine which one might be the best for their new products. Which stage in the buying decision process does this represent?

Problem recognition More test answers on https://studyhippo.com/marketing-for-marks/

the five major stages of the consumer buying decision process, in order, are…

problem recognition, information search, evaluation of alternatives, purchase, post purchase evaluation. More test answers on https://studyhippo.com/mkt-300-quiz-questions/

___ is not a step in the consumer buying decision process

tell other people about the product More test answers on https://studyhippo.com/intro-to-business-chapter-11/

Routinized response behavior is what a consumer does when a. purchasing an unfamiliar product. b. buying frequently purchased, low-cost items that need little effort. c. an information search is extensive and may involve consulting with friends and family. d. buying products that require a moderate amount of time for information gathering and deliberation. e. he or she enters the problem recognition stage of the consumer buying decision process.

b More test answers on https://studyhippo.com/marketing-ch-7-47557/

Identify the major steps in the consumer buying decision process and the sets of factors that may influence this process.

Buying behavior consists of the decisions and actions of people involved in buying and using products. Consumer buying behavior refers to the purchase of products for personal or household use. Organizational buying behavior is the purchase of products by producers, re sellers, governments, and institutions. Understanding buying behavior helps marketers predict how buyers will respond to marketing strategies. The consumer buying decision process consists of five steps: recognizing the problem, searching for information, evaluating alternatives, purchasing, and post-purchase evaluation. Factors affecting the consumer buying decision process fall into three categories: situation influences, psychological influences, and social influences. More test answers on https://studyhippo.com/geb1101m4-c11-building-customer-relationships-through-effective-marketing/

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