intro to business chapter 11

question

the utility created by transferring ownership of a product to a buyer is called ____ utility.
answer

possession
question

the process of systematically gathering, recording, and analyzing data concerning a particular marketing problem is called
answer

marketing research
question

a market is a group of individuals and /or organizations that have needs for products in a given category and have the ability, willingness, and ___ to purchase such products
answer

authority
question

the utility created by making a product available at a location where customers wish to purchase it is called __
answer

place utility
question

the elements of the marketing mix are
answer

product, price, distribution, promotion
question

___ is not a step in the consumer buying decision process
answer

tell other people about the product
question

the amount of a product an organization expects to sell during a certain period of time, based on a specified levelof marketing effort, is called a
answer

sales forecast
question

buying behavior is divided into two categories including
answer

consumer and business
question

a market segment toward which a company directs its marketing effort is called a
answer

target market
question

the process of dividing a market into segments is called
answer

market segmentation

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