14. The development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment is sustainability

ANS: F Green Marketing is the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment. More test answers on https://studyhippo.com/c3-test-answers/

Which of the following statements regarding the important decisions in the development and marketing of individual products is correct? A. Packaging decisions are not an important part of developing individual products. B. Product labelling is no longer subject to legal regulation. Your answer is not correct.C. How a product is branded is separate from the development and marketing of individual products. D. Product attributes that communicate and deliver benefits to the consumer include quality, features, and style and design. E. Determining product support services is not part of the development of individual products.

d More test answers on https://studyhippo.com/mkt-ch-7-quiz/

To retain its edge in the organic health food market, Natura has established a high-priority team comprised of senior executives from the company’s production, marketing, and research divisions. These employees work together closely to study consumer attitudes about organic health foods and come up with a closely monitored development and marketing strategy for new products. This ensures that each division is informed of the specific needs, timelines, and expected outcomes of the strategy. It also makes Natura a company that adapts to changes in market trends swiftly. The team Natura uses here is of the ________ type. A) problem-solving B) self-managed work C) cross-functional D) traditional E) departmental

C) cross-functional More test answers on https://studyhippo.com/buad309-ch-10/

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