Business portfolio analysis is defined as the process in which management ________.

assesses the attractiveness of an SBU’s market and the strength of its position in the market More test answers on https://studyhippo.com/mkt-340-quiz-1/

Which of the following is NOT part of business portfolio analysis? e. analyzing the current portfolio f. deciding which units should receive more or less investment g. deciding which units should receive no further investment h. deciding which units may require additional attention i. determining appropriate target markets

i. determining appropriate target markets More test answers on https://studyhippo.com/chapter-2-fun-stuff-marketing/

Business portfolio analysis is defined as the process in which management ________. A) studies the products and strategies of competitors to improve the company’s own products B) analyzes consumer feedback in order to better position the company’s brand image C) assesses the attractiveness of an SBU’s market and the strength of its position in the market D) segments the company’s markets to reach target consumers effectively E) conducts marketing research to evaluate the company’s marketing strategy

C) assesses the attractiveness of an SBU’s market and the strength of its position in the market More test answers on https://studyhippo.com/marketing-chapter-2-test-answers/

Business portfolio analysis is defined as the process in which management ________. A. studies the products and strategies of competitors to improve the company’s own products B. analyzes consumer feedback in order to better position the company’s brand image C. assesses the attractiveness of an SBU’s market and the strength of its position in the market D. segments the company’s markets to reach target consumers effectively E. conducts marketing research to evaluate the company’s marketing strategy

C. assesses the attractiveness of an SBU’s market and the strength of its position in the market More test answers on https://studyhippo.com/mkt-340-quiz-1-3-review/

In its business portfolio analysis, an organization’s SBUs often start as “__________” and eventually become “__________.”

question marks; dogs More test answers on https://studyhippo.com/marketing-mini-test-2/

Business portfolio analysis and diversification analysis help and organization to answer what important strategic question a) where do competitors operate b) where do we want to go for growth c) where can we find new products d) what product characteristics indicate success

b More test answers on https://studyhippo.com/chapter-1-learn-smart-2/

Solarcom is a 30-year-old information technology company that owns several subsidiaries. One of its subsidiaries is Atlantix Global Systems, which is one of the leading wholesalers for refurbished computer equipment that has a large share of an industry that is growing worldwide. According to the BCG business portfolio analysis framework, Atlantix Global would most likely be classified as a…

star More test answers on https://studyhippo.com/marketing-302-quizes/

Diversification analysis and business portfolio analysis help managers develop ______ strategies and make resource allocation decisions.

growth More test answers on https://studyhippo.com/mktg-ch-2/

In BCG’s business portfolio analysis, __________ generate more revenue than they can use, allowing an organization to cover its overhead and invest in other SBUs.

cash cows More test answers on https://studyhippo.com/mark-practice-quiz-ch-1-5/

What is business portfolio analysis?

Business portfolio analysis is a technique that managers use to quantify performance measures and growth targets to analyze its clients’ strategic business units (SBUs) as though they were a collection of separate investments. More test answers on https://studyhippo.com/marketing-ch-2/

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