LO 2 How does B2B buying differ from consumer buying behavior?

* B2B buying is more formal than consumer buying. * Product specifications are critical to customers. * The RFP process is often used. * Vendor assessment is more formal. More test answers on https://studyhippo.com/marketing-1-chapter-6/

Which of the following is a social factor that influences consumer buying behavior?

family More test answers on https://studyhippo.com/chapter-5-principles/

Why is it difficult for marketers to take advantage of the factors that affect consumer buying behavior?

Marketers have little or no control in factors that influence consumer buying behavior. More test answers on https://studyhippo.com/principles-of-marketing-ch-1-5/

Abercrombie & Fitch is developing a program to get to know its customers. Which of the following is not a reason why A&F needs to understand consumer buying behavior? a) customer’s reactions to marketing strategy can impact the firm’s success b) all customers are the same when it comes to buying behavior c) a firm should create a marketing mix that satisfies customers d) it helps the marketer predict how consumers will respond to marketing strategies e) the marketing concept stresses that a firm should know its customers

b) all customers are the same when it comes to buying behavior More test answers on https://studyhippo.com/chapter-7-consumer-buying-behavior/

Abercrombie & Fitch is developing a program to get to know its customers. Which of the following is NOT a reason why A&F needs to understand consumer buying behavior? A. it helps the marketer predict how consumers will respond to marketing strategies B. customer’s reactions to marketing strategy can impact the firm’s success C. a firm should create a marketing mix that satisfies customers D. the marketing concept stresses that a firm should know its customers E. all customers are the same when it comes to buying behavior

E. all customers are the same when it comes to buying behavior More test answers on https://studyhippo.com/busi-380-marketing/

T/F Demographic characteristics are strongly related to consumer buying behavior in the marketplace.

True More test answers on https://studyhippo.com/marketing-c4-6/

Abercrombie & Fitch is developing a program to get to know its customers. Which of the following is not a reason why A&F needs to understand consumer buying behavior? a. customer’s reactions to marketing strategy can impact the firm’s success b. all customers are the same when it comes to buying behavior c. a firm should create a marketing mix that satisfies customers d. it helps the marketer predict how consumers will respond to marketing strategies e. the marketing concept stresses that a firm should know its customers

b More test answers on https://studyhippo.com/marketing-ch-7-47557/

1) ________ is never simple, yet understanding it is the essential task of marketing management. A) Brand personality B) Consumption pioneering C) Early adoption D) Consumer buying behavior E) Understanding the difference between primary and secondary data

d More test answers on https://studyhippo.com/mktg-chapter-5/

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Consumer Buying Behavior Flashcards, test questions and answers

Discover flashcards, test exam answers, and assignments to help you learn more about Consumer Buying Behavior and other subjects. Don’t miss the chance to use them for more effective college education. Use our database of questions and answers on Consumer Buying Behavior and get quick solutions for your test.

What is Consumer Buying Behavior?

Consumer buying behavior is an important concept in the marketing world. It describes the way consumers make decisions when purchasing products and services. This includes the factors that influence their choices, such as cultural, social, economic, and personal factors. Understanding consumer buying behavior can help marketers create better strategies to reach their target audiences and encourage them to buy their products or services.Cultural Factors: Culture plays a major role in consumer buying behavior. Different cultures have different values and attitudes towards products and services that they may purchase or use. For example, some cultures value certain brands over others due to historical or symbolic meanings associated with them. By understanding the culture of a particular target audience, marketers can better understand which types of marketing strategies will be most effective for connecting with them. Social Factors: Social factors also influence consumer buying behavior. People tend to rely on recommendations from family members, friends, colleagues and other people they trust when making purchasing decisions. Marketers must understand how potential customers interact with each other in order to create effective messages that resonate with them. In addition, people’s lifestyle choices can also play a role in what types of products they choose to buy; this is why marketers must take into account specific demographic information such as age group when creating campaigns targeting a certain population segment. Economic Factors: Economic conditions are another important factor influencing consumer buying behavior; when people feel financially secure they are more likely to make purchases than if they are feeling uncertain about their economic situation or future prospects for employment or income growth. As such, it’s important for marketers to assess current economic trends before launching any promotional campaigns so they can properly adjust their messaging based on customer sentiment at any given time period. Personal Factors: Finally, personal factors also play an important role in consumer buying behavior; individual preferences often dictate which brands customers prefer over others as well as what types of features are most attractive for certain products or services (i.e., quality vs price).