8. Which of the following is a limitation associated with a SWOT Matrix? A) Viewing every business as a Star, Cash Cow, Dog, or Question Mark is an oversimplification. B) Many businesses fall right in the middle of the matrix. C) It is a static assessment in time. D) Other variables besides relative market share position and industry growth rate in sales need to be considered. E) The matrix does not reflect whether or not various divisions or their industry are growing over time.

C) It is a static assessment in time. More test answers on https://studyhippo.com/chapter-6-geb-31723/

What are the two measures the BCG matrix uses to classify SBUs and products in the portfolio? A. Market growth rate and return on investment (ROI) B. Market growth rate and degree of competitiveness C. Relative market share and market growth rate D. Relative market share and number of products the company produces E. Relative market share and return on investment (ROI)

C. Relative market share and market growth rate More test answers on https://studyhippo.com/chapter-2-study/

Which of the following criteria does the Boston Consulting Group approach use to provide a measure of a company’s strength in the market? A. relative market share B. return on marketing investment C. market sentiment D. market growth rate E. annual profit

A. relative market share More test answers on https://studyhippo.com/mkt-340-quiz-1-3-review/

In the BCG growth-share matrix, stars refer to products or businesses with a ________. A) low market share in a niche market B) low relative market share in a market with high growth prospects C) greater market share than all their competitors combined in a saturated market D) high market share in a market with a high growth rate E) high market share in a market that is set to shrink significantly

D) high market share in a market with a high growth rate More test answers on https://studyhippo.com/marketing-chapter-2-test-answers/

Most portfolio analysis methods evaluate SBUs on two dimensions, namely ________ and ________. A) market share; strength of the SBU’s position B) market diversification; relative market share C) market or industry attractiveness; strength of the SBU’s position D) market growth rates; profits E) market penetration; market development

C) market or industry attractiveness; strength of the SBU’s position More test answers on https://studyhippo.com/chapter-2-multiple-choice/

Relative market share position is given on the x-axis of the BCG Matrix.

True More test answers on https://studyhippo.com/mgmt499-6-9/

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Relative Market Share Flashcards, test questions and answers

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What is Relative Market Share?

Relative market share is a measure of the size of a company or brand’s sales volume in relation to the total market for that product or service. It is often expressed as a percentage of the total market and can be used to compare competitors in the same industry. Market share data can provide valuable insights into a company’s performance, helping businesses assess their competitive position and develop effective strategies for growth.Relative market share can be calculated by dividing a company’s sales by the total sales within its industry. The resulting figure expresses how much of that particular market a firm controls, compared with others offering similar products or services. For example, if Company A has $100 million in annual sales and its competitors have $400 million combined, then Company A holds 20 percent of the relative market share in that sector ($100m / $500m). This measure can be used to compare firms within an industry over time or against one another at any given point. Knowing each competitor’s relative market share enables companies to identify their own strengths and weaknesses compared to other players in the same sector, allowing them to better position themselves for success and make informed decisions about pricing strategy, product development, marketing campaigns and more. Tracking changes in relative market share over time allows firms to monitor their progress as well as identify emerging trends in consumer preferences or spending habits which may affect their bottom line. The ability to analyse relative market share data accurately is an important skill for any business looking to stay competitive in today’s highly dynamic markets. By using this information regularly and strategically, companies will gain valuable insights into key metrics such as customer loyalty levels, brand awareness and overall performance all factors which are essential when planning successful strategies for growth.