Marketing Chapter 4 Notes

A(n) _____ is a defined group that managers feel is most likely to buy a firm’s product.
a. demographic sample
b. buying center
c. aggregated unit
d. consumer cluster
e. target market
e. target market
The external environment _____.
a. can be controlled in much the same manner as the internal marketing mix
b. cannot be influenced by marketing managers
c. must be continually monitored by marketing managers
d. does not have an impact on Fortune 500 companies
e. does not change over time
c. must be continually monitored by marketing managers
All of the following are factors in the external environment affecting marketing EXCEPT:
a. competition
b. economic conditions
c. technology
d. political and legal factors
e. marketing mix
e. marketing mix
Marketing managers cannot control _____, but they can sometimes influence it.
a. where advertising is placed
b. the sales force
c. the external environment
d. the distribution strategy
e. product pricing
c. the external environment
Which of the following is the most difficult for marketing managers to forecast, influence, or integrate into marketing plans?
a. Technology
b. Competition
c. Demography
d. Social factors
e. Economic conditions
d. Social factors
The study of people’s vital statistics, such as age, race and ethnicity, and location, is called:
a. cultural sociology
b. psychometrics
c. demography
d. ethnography
e. ecology
c. demography
Which of the following is NOT a demographic characteristic of a population?
a. Income level
b. Age
c. Birthrate
d. Education
e. Values
e. Values
Research indicates that _____ is the most important thing to tweens.
a. getting good grades
b. eating right
c. staying healthy
d. spending time with friends
e. being happy
e. being happy
_____ are strongly attached to technology, family-oriented, and impatient, and are quick shoppers.
a. Generation Yers
b. Members of the cohort generation
c. Baby boomers
d. Generation Xers
e. Members of the baby bridging generation
a. Generation Yers
The group of people in the United States who were born between 1946 and 1964 are known as:
a. generation Xers
b. baby boomers
c. synergistic cohorts
d. the baby bust generation
e. gray markets
b. baby boomers
Recession, inflation, and consumers’ incomes that influence the marketing environment are called _____ factors.
a. consumption
b. socio-demographic
c. political
d. government
e. economic
e. economic
_____ is the primary determinant of a person’s earning potential.
a. Race
b. Gender
c. Social class
d. Education
e. Marital status
d. Education
The _____ is a governmental body that has the power to prescribe mandatory safety standards for almost all products consumers use.
a. Health and Welfare Agency
b. Consumer Product Safety Commission
c. Food and Drug Administration
d. Federal Communications Commission
e. Federal Trade Commission
b. Consumer Product Safety Commission
The _____ is an agency that prevents the use of unfair methods of competition in commerce.
a. Federal Communications Commission
b. Federal Trade Commission
c. Commission for Fair Trade
d. Commerce Department
e. Sherman Antitrust Agency
b. Federal Trade Commission
Which of the following represents the largest group of consumers in the United States?
a. Tweens
b. Gen X
c. Gen Y
d. Baby boomers
e. Boomerangs
c. Gen Y
Consumers born between 1965 and 1978 form a group called:
a. Generation X
b. yuppies
c. cohort markets
d. America’s mass market
e. Tweens
a. Generation X
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