What are the 5 stages of the consumer decision making process?

1. Recognition of need 2. Search for information 3. Evaluation of product alternatives 4. Purchasing 5. Post-purchase Evaluation More test answers on https://studyhippo.com/ag-marketing-sales-chapter-5/

the steps of the consumer decision making process in order:

1 – need recognition 2 – information search 3 – evaluate alternatives 4 – purchase 5 – post purchase behavior More test answers on https://studyhippo.com/mkt-3013-principles-of-marketing-exam-2/

Consumer Decision Making Process (PIEPP)

Problem recognition Information search Evaluation of alternatives Product choice Post-purchase evaluation More test answers on https://studyhippo.com/chapter-5-marketing/

components of the consumer decision making process

1. need recognition – the result of an imbalance in desired states 2. information search – customers search for available alternatives to satisfy. 3. evaluation of alternatives – the customer uses information stored in memory and obtained from outside sources to develop criteria to make the decision 4. purchase – fully planned purchase – based upon a lot of information. partially planned purchase – know product category they want but don’t know the specific store or product. unplanned purchase – the customer doesn’t know what to buy until they get there. 5. postpurchase behavior – when buying products, consumers expect certain outcomes from the purchase More test answers on https://studyhippo.com/learning-outcomes/

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