Advertising And Promotion Flashcards, test questions and answers

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What is Advertising And Promotion?

Advertising and Promotion are two essential components of marketing. Advertising is the process of communicating a product or service’s value to potential customers, while promotion is the implementation of activities designed to increase awareness and sales for a product or service. Advertising and promotion have become increasingly important in today’s competitive market as companies fight for market share.Advertising is used to communicate information about products or services to potential customers. It can be used in many forms, including print ads, radio spots, television commercials, online advertisements, direct mail campaigns and more. Advertising can help reach large audiences quickly with a company’s message; however it typically has a higher cost associated with it than other forms of marketing.Promotion is essentially an extension of advertising that uses various techniques such as discounts, giveaways, contests and events to raise awareness about products or services among consumers. Promotion activities may be employed both directly (e.g., offering free samples) or indirectly (e.g., through public relations). While promotional activities are often less costly than advertising campaigns they can also require more effort from marketers as they must often involve many different strategies over extended periods of time in order to be effective.