Marketing Principles and Processes Module 1 section 1

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Marketing is:
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e) All of the answers listed
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The presence of price and quality variance in markets means:
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c) A few suppliers’ products and services are best buys. Most are not
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Marketing is about
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Increasing customer satisfaction, which in turn increases profits
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Product innovation and the diffusion of innovation create:
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d) All of the answers listed
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Marketing is the business discipline responsible for:
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c) Product innovation and the diffusion of innovation
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6. The focus of companies needs to be on winning:
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c) Both a and b
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A responsibility of marketers is to sell new products and ideas to
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d) All of the answers listed
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Excellence in advertising and promotions is most needed:
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b) When your products and distribution are strong
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The United States market is no longer where the action is:
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c) Because it is growing much slower than Asia
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The future of the United States and Canada depends on their
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c) Marketing skills

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