Marketing Principles and Processes Module 1 section 1

Marketing is:
e) All of the answers listed
The presence of price and quality variance in markets means:
c) A few suppliers’ products and services are best buys. Most are not
Marketing is about
Increasing customer satisfaction, which in turn increases profits
Product innovation and the diffusion of innovation create:
d) All of the answers listed
Marketing is the business discipline responsible for:
c) Product innovation and the diffusion of innovation
6. The focus of companies needs to be on winning:
c) Both a and b
A responsibility of marketers is to sell new products and ideas to
d) All of the answers listed
Excellence in advertising and promotions is most needed:
b) When your products and distribution are strong
The United States market is no longer where the action is:
c) Because it is growing much slower than Asia
The future of the United States and Canada depends on their
c) Marketing skills

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