Catering Management Quiz 2 || Part 2 – Flashcards
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Marketing is the key to _______
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Successful growth and development of catering businesses
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Marketing is the process of ________ _______ of __________ to create exchanges that satisfy individual and organizational objectives
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Planning and executing the conception, pricing, promotion, and distribution, ideas, goods, and services
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Marketing activities
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Developing sales plans, recognizing industry trends, identifying customer needs, developing products and prices, advertising and promotion activities, measuring success of these combined
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Weak marketing plans can lead to business failure
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True
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Marketing is the activity that is most often sacrificed
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True
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When business is slow, management saves money by NOT spending on advertising
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False
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Marketing cycle
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Identify customer needs, create product or service, develop customer interest, measure success
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Marketing cycle
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Process of achieving marketing activities
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Marketing cycle results are the basis of the __________
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Marketing plan
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Marketing Cycle Identify needs: Use __________, and _________
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Demographic and social trends, perceive trends and apply to catering services
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Identify needs Customers priorities choose:
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Convenience, time management
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Create product or service based on _______
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Customer needs
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Create a product or service Will sales volume justify the purchase of support of _______?
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Advertising, time, labor costs, equipment
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Develop interest though _________
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Advertising and online promotions
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Advertising and online promotions:
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Direct mail, postings on web sites, social media
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Evaluation
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Customer response, financial, total cost analysis
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Evaluation Customer response:
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Customer comment forums, guest satisfaction surveys
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Web Marketing Campaign According to the National Association of Catering Executives, on average ____ of catering business bookings have their origins in _____, and ___ of these result in booking
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50%, online searches, 25%
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Key to web marketing campaign ______ and ________
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Understand various search engines, ways to create interest
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Internet Marketing Process (same as marketing cycle)
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Identify customer needs, search, references, measure success
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Internet Marketing Process The search
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customer identifies websites and investigates
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Internet Marketing Process References
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Facebook, web page in general, pictures, Twitter
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Internet Marketing Process Measure Success
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Final step customer asks for RFP
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Marketing Mix 4 P's
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Product, place, promotion, price
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Marketing Mix: Product
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Details of larger concept
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Marketing Mix: Place
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Includes delivery and reservation process
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Marketing mix: promotion
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Activities supporting a product
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Marketing Mix: Price
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Reflects the profit and cost reality of business, perceived value
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Biggest trend in early 21st century?
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The show (costumes, themes, concepts)
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Trends definition
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Changes in the patterns of customer requests
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Trends examples
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Media technology, laser light shows, indoor fireworks, corporate and video presentations
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Objective of trend is to create ________
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Interactive entertainment atmosphere
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Maximizing catering revenue: (2)
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Catering package planning, one stop shopping
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Key parts of catering package planning to maximize catering revenue ?
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Food, beverage, entertainment, decorations, audio visual, special effects
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Products and services (catering package)
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Music, floral, special events, audio visual, entertainment, theme concepts, guest amenities, transportation
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Catering Revenue management basics is all about _______
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Rates, dates, space
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Maximizing catering revenue (3)
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Building package prices, add-ons, value adds for customer satisfaction
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Software systems offer:
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Accounting, contact information and follow up, booking information, sales and marketing activities
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Software systems examples
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Chord, event master, menu program
