O2, T-Mobile and Orange Essay Example

Moreover, the pictures included are of high quality and clean without any pixelation or stretching. The phones' images have an exceptional resolution that displays massive detail. The text is also clear and of the correct size to ensure readability without straining. Furthermore, every phone depicted has a specification table that is easy to understand. The overall presentation is well-organized with all images fitting in appropriately. An added advantage is the use of a seasonal theme and white color throughout this publication by O2.

On every odd numbered page, customers have three ways to contact O2: 1) Visiting a store, 2) Calling the freephone number (08442 02 02 02), and 3) Visiting the website (o2.co.uk/shoponline). However, there are drawbacks to this publication. Firstly, there is a lot of white space around the pages where phones are advertised. This area could be used for promoting phone accessories or other O2 deals. Secondly, the document only shows closed flip or slide phones during advertising. For example, on page eight of the O2 Sales Brochure, two Sony Ericsson mobile phones are being advertised. The Amethyst coloured Sony Ericsson Jalou is displayed in a closed position which can deter customers as they cannot see the screen or determine if it has traditional push buttons or touch screen technology.

The Sony Ericsson W595 is a slide phone that features an invisible screen and does not have a specified screen size. While the camera specification is not provided, the brochure highlights the Sony Ericsson Walkman feature instead. The aim of this document is to capture customer interest and encourage them to take the brochure home.

The "Extras" brochure must be visually attractive, captivating, and educational

to achieve its intended goal. Although the larger "Shop" brochure has a distinct purpose, the "Extras" brochure is specifically designed for street distribution. Despite being shorter with only twenty-two pages, it exclusively highlights phone add-ons that complement those presented in the main "Sale" brochure. Like the images in the "Sale" brochure, all visuals in the "Extras" are of excellent quality. Furthermore, each product is assigned a number for effortless identification of its description.

Two people were asked what would make them pick up and take home the brochure. The first responded that they would like the quality of pictures and information on which phones the extras work with, benefiting both the reader and O2 by reducing refunds. The second person appreciated that each make of phone had its own page of accessories, making it easy to select the right one. The purpose of this document is to catch customers' attention and encourage them to take the brochure home by being eye-catching, interesting, and informative.

The purpose of this document is to promote the T-Mobile brand and ensure its suitability for such promotion. To determine its effectiveness, I asked two individuals what would motivate them to pick up the brochure. One individual found it appealing as a potential gift source, while the other was intrigued by the rhetorical question on the cover and appreciated the placement of contact information on odd-numbered pages. In particular, the contact details include directions to visit a store, a phone number (0845 412 2468), and a website (t-mobile.co) to learn more.

According to the second person I interviewed, the individuals on the cover of the T-Mobile brochure may be smiling because they found

good deals within it, which could lead to them choosing a new handset. Both individuals I spoke with agreed that the brochure's layout made it easy to select a handset from a chosen tariff, with all pay monthly handsets featured on one page. They noted that this arrangement would simplify browsing for those searching for gifts. The brochure has pros and cons, including easy-to-read text and simple phone specifications. However, it also has drawbacks, such as only displaying one price for all available designs of Trendz socks and pouches on page seven's "Gifts for them" section.

There is no small print, which could lead customers to assume that the price for a pair of items or three Trendz pouches is only $3.91 despite there being only one displayed price. Orange's brochure titled 'the business' has a casual capitalization that implies the company may not solely focus on business, but this title could also discourage some readers from picking it up.

The brochure aims to draw in potential customers, specifically those impacted by the economic crisis, by providing a complimentary session with Sir James Dyson to discuss strategies for overcoming the recession. This tactic is intended to increase interest in the brochure. Its contents should be educational, engaging, and captivating. Ultimately, it aims to promote mobile phones and associated products that are exclusively available through the Orange UK network.

In regards to its suitability, I received feedback from two individuals on Orange's document 'the business'. The first person mentioned that the front cover's dark colors made it unappealing and that they would not bother picking it up. They also found the title 'the business' to be unwelcoming and

more suited for a document targeting businesses rather than the general public. The cover image highlights a Blackberry phone, which is usually linked with professionals in business rather than everyday people. However, it is important to note that teenagers are becoming increasingly interested in using Blackberry phones.

The second person I asked mentioned that the free aspect of the document would attract them to peruse it. However, they noted that the brochure features an interview with Sir James Dyson, and page five contains a "hot" offer for the new HTC Hero, accompanied by a high-quality picture of the phone that provides customers with a detailed view. Furthermore, page six features another high-quality picture of the new Blackberry Curve 8520, as well as four close-up shots of the phone parts which are numbered with descriptions located to their left.

The right-hand column on page thirteen suggests that this document is not just for business purposes, serving as a jargon buster and including diagrams used by Orange with their phones. The main goal of the leaflet is to engage customers and make them feel like it was made exclusively for their benefit. While informative, it is also well-suited for use as a sales brochure. Its comprehensive information about tariffs while using phones abroad makes it an excellent choice for those traveling overseas.

The HTML-tagged text informs the customer about the numbers to text Orange for setting up specific services and their respective costs.