L’Oreal adverts are there to bring a little bit of glamour to the people of England Essay Example

appears glossy, smooth, and soft. The next scene features a low-angle shot of her from the ground, gradually moving up to show her entire well-built body, conveying that one can gain several benefits like being skinny, healthy, and beautiful by using L'Oreal products. She walks towards the camera while still wearing a confident smile. It signifies how satisfied and assured she is with herself. Furthermore, the ad perfectly employs the Mise-en-Scene elements as Cheryl's outfits comply with the color scheme and exude freshness and youthfulness.

In the advertisement, the woman is clad in clothing typically associated with children to highlight her youthful appearance, while her hair's lack of greys is attributed to a product she uses. The overall mood is cheery due to the bright lighting. The video's setting complements L'Oreal's Parisian theme, resembling a luxurious French hotel room. The color scheme features shades of red, purple, and pink that are consistent throughout the advertisement. A deep purple is included in the print ad as well.

The advertising campaign is unified by the color that Cheryl's hair is - a mohogany hue that is both noticeable and attractive. The use of purples and reds in the campaign was inspired by this hair color. The print ad features Cheryl confidently facing the camera, her voluminous and luscious hair taking center stage. This unique hair color has become Cheryl's trademark, as it was a significant departure from her previous look.

The smile on Cheryl's face in the close up shot indicates her happiness and the advertisement's attempt to associate it with the featured hair product. Even with a subtle, natural make-up look featuring 'smokey-eye' and neutral lips, Cheryl's

beauty comes through. Although her attire is not easily visible, it can be discerned that she's wearing a silver dress, matching the high price point of the advert. This consistent messaging unites the print and TV ads and gives them an air of elegance.

The print advertisement highlights the product's Parisian theme by prominently displaying its name. The word "Creme" implies luxury and richness, indicating that it can offer a similar experience for hair. The advertisement's layout is vital in determining the viewer's focus, with essential details typically placed on the left-hand side to align with the reading pattern from left to right.

Typically, the left side is reserved for the product name in L'Oreal advertisements. The brand executed a well-planned campaign for Casting Creme Gloss, incorporating a French theme and suggesting affluence and joy. This approach contributed to the product's success and enhanced L'Oreal's reputation.