The lack of data consistency and integrity arises from the absence of synchronization between databases for different lines of business. Consequently, even with access to information about their car and house policies, sales reps are unable to ascertain a client's interest in a life policy.
Korth emphasizes the importance of a centralized database in ensuring data synchronization and consistent maintenance (24). The issue of returned invoices due to incorrect addresses is directly linked to the lack of synchronization between databases. Furthermore, maintaining multiple databases results in a failure to update address and contact information across all databases for clients with shared interests, causing significant synchronization problems.
Inconsistent storage of customer addresses across multiple islands of information within the business leads to a lack of uniform updates. The presence of isolated databases
...and the absence of synchronization between them result in invoices being sent to incorrect addresses, causing both loss for the business and dissatisfaction among customers.
To address the third question, it is crucial for the company to share client information with the sales group. This will allow them to capitalize on post-sales promotion opportunities and effectively meet different client needs. It is advised that this information be published in a mandatory manner and targeted at specific departments within the organization. By doing so, the utilization of this information will be optimized, leading to improved offerings for clients and overall benefits for the organization.
Improved transparency in providing information to relevant groups within the organization would contribute to better business growth and prosperity (Hoffer 243). However, the organization's management of the database concept is currently inadequate, resulting in
loss of customer trust and potential business opportunities. It is important to establish synchronized databases where any changes or updates to the data are consistently stored and triggered (Navathe 48).
Ensuring the consistency of information is crucial for accessing the right information in a timely manner, thereby maximizing business opportunities and utilizing resources effectively. By maintaining consistency in customer information, businesses can improve invoice handling and ensure accurate delivery to the correct addresses, strengthening trust and confidence and increasing returns.
When it comes to information aggregation, databases should be focused on centralizing the data in order to avoid redundancy and anomalies caused by adding, modifying, and deleting data. Although the data can be stored in separate databases, it is crucial to synchronize the information among them to ensure consistent customer information. This ensures that invoices are sent to the correct addresses, effectively meeting customer needs and maintaining repeat business (Laudon 42; Jane 41).
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