Cancellation of UFC Essay

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The Cancellation of UFC 151

“This is likely one of my all-time depressions as being President of the UFC over the last 11 years” ( McNeil, 2012 ) .

On August 23rd, 2012, Dana White spoke these words and would endure the first cancellation of a UFC event in the history of the organisation under the ZUFFA streamer. This could be considered as the UFC’s largest crisis to day of the month.

What is a crisis? A crisis is any menace to a athletics entity’s image, repute, and perceptual experience ( Sigmon, 2014 ) . The cancellation of UFC 151 qualifies as a crisis because all three of these facets were at hazard for the UFC during this state of affairs. The UFC’s image was at interest due to the high profiled nature of the chief event between lifting star, Jon Jones, and dateless fable, Dan Henderson. The UFC’s repute was at interest because they had ne’er been forced to call off an event in the history of their organisation. The UFC’s perceptual experience was at hazard due to the cancelling of an full battle card and the fans non understanding the full state of affairs. For these three grounds entirely, this state of affairs would measure up as a crisis.

What precisely happened on August 23rd, 2012? Dana White, the president of the UFC, set up a conference call with the media. During this call, he stated that Dan Henderson, the current # 1 rival to the Light-Heavyweight rubric, had suffered an hurt. Harmonizing to, Henderson “suffered a lacerate median collateral ligament in his right knee” ( UFC 151 Cancelled, 2012 ) . With the battle scheduled for September 1st, 2012, the hurt could non hold come at a worse clip. The Co-Main Event had already taken a hit as welterweight ( 170lbs. ) Josh Koscheck had to retreat from a turn with Jake Ellenberger mentioning a back hurt. This was rapidly fixed nevertheless, as UFC Veteran Jay Heiron stepped in to contend Jake Ellenberger in topographic point of the injured Koscheck ( UFC 151 Cancelled, 2012 ) . On the twenty-four hours prior to talking to the media, Dana White and his associates at UFC searched long and hard for an opposition to replace Henderson.

Within proceedingss of being told of Henderson’s backdown from the battle, Dana White was told that Chael Sonnen, a former middleweight ( 185lbs. ) rubric rival on two separate occasions, had volunteered to take the battle to replace Henderson. White so contacted Light-Heavyweight title-holder, Jon Jones, to discourse the replacing opposition. What happened following, White ne’er saw coming. Jon Jones refused to contend Chael Sonnen. Dana White so had to travel to the populace to denote what had transpired in the past 24 hours.

August 23rd, 2012 ; the twenty-four hours of the media conference call. White began the call by saying that the battle would be cancelled. He announced Henderson’s hurt. Then, he discussed how the procedures of happening a replacing battle for Jones. He explained how a title-holder turning down a battle had ne’er happened earlier. He besides explained how the battle would be moved to September 22neodymium, 2012 on the card taking topographic point in Toronto, Ontario, Canada and Jones would be contending Lyoto Machida. Following this proclamation, White took inquiries from the media. During this part, White took an chance to throw Jones under the coach. He blamed Jon Jones and his manager, Greg Jackson, as the exclusive grounds why the card was cancelled. He explained that Greg Jackson had advised Jones against the Sonnen battle because it would be a large error. White said during the conference call, “Jones’s trainer, Greg Jackson, told Jon that taking the battle with Chael would be the biggest error of his life. That’s what he told Jon Jones. Let me state you, this cat ( Greg Jackson ) is a athletics killer.” ( UFC Press Release, 2012 ) White so went on to denote that Lyoto Machida would be contending Jones for the rubric on September 22neodymium, 2012. However, hours subsequently, Machida would turn down the battle. When the dust cleared, it appeared that Machida had ne’er committed to the fight 100 % , and White did non precisely tell the truth during the conference call.

So, who was responsible for the release of information to the populace? Dana White became the exclusive agencies of information refering to this state of affairs when he made himself available to the media via conference call. He did so simply hours after Jones refused the battle. In that respects, the release of information was seasonably which allowed the media the necessary readying in order to run into single deadlines. He stated the necessary information right off the chiropteran. He clearly said what the nature of the call was, so provided the necessary information to back up why they were call offing the full card. White seemed really prepared for this call, nevertheless, he was non right refering Lyoto Machida. He stated Machida would contend Jones on September 22neodymium, when in fact, Machida had non agreed to the battle. Late that twenty-four hours on August 23rd, Machida officially informed the UFC he was turning the rubric fight down.

Despite this release being timed good for the media, it was non so good for the fans. The proclamation came 9 yearss before the scheduled battle. The UFC fan base was harmed in some ways by being robbed of this fight card. The largest part of UFC fans affected would be the persons who were traveling to be in attending on September 1stat the Mandalay Bay Arena in Las Vegas, NV. These fans had purchased tickets, travel agreements, hotel suites, etc…These fans had been be aftering months in progress for this card. The cancellation affected these people straight and more badly than most others.

Another group of the populace that was harmed was the other combatants on the card. All the undercard combatants found themselves with no battle. This means that they can’t pay their preparation spouses, trainers, measures, auto payments, etc… The life of the lesser known combatant is non needfully a hapless one, but when they spend multiple hebdomads developing as their business to win a battle, and all of sudden that battle is canceled, they find themselves in a sinking ship. Some battles were fortunate plenty to be moved to later day of the months. However, some battles were unluckily scrapped wholly. This group of people decidedly suffered the most in the thick of this state of affairs.

The scheme used to let go of this information was through the usage of a conference call with media members. This was a good scheme implemented by the UFC. The UFC is unlike other national athletics conferences in that about all imperativeness conferences are streamed unrecorded online either on picture or on audio. The UFC ever does a great occupation doing certain they use Twitter and Facebook to denote these imperativeness conferences rapidly and seasonably. The easiness of accessing the unrecorded conference call to the media on August 23rd, 2012 was really easy and user friendly so all fans could tune in. Using technological progresss such as unrecorded cyclosis has helped the UFC to stand out when let go ofing information to the populace.

What could hold been changed in this state of affairs? The one obvious reply is that the UFC could hold decided to non call off the battle, and had merely canceled the chief event rubric battle. Equally far as relaying information goes, White should hold spoken to Machida before the conference call. It was an premise that Machida would non turn the battle down. This media conference call was a great thought in order to let go of information, but all the facts should hold been clearer at the clip of the call.

A similar state of affairs of misinformation being given out by White happened shortly following the cancellation of the UFC 151 card. A lightweight combatant ( 155lbs ) , Jeremy Stephens, was arrested on October 5Thursday, 2012 on a felony charge by the Minneapolis constabularies ( Thomas, 2012 ) . Despite this information, Dana White took to his Twitter history saying, “OMFG! ! ! YES Jeremy Stephens is contending tonight! At no point did ANYONE from UFC say he was n’t. Some media fatheads said he wasn’t” ( Thomas, 2012 ) . This tweet was posted at 5:05pm on October 5Thursday, 2012. Here, White clearly says that Stephens would contend. He gave no disposition if there was a possibility that Stephens would non be released, and would non contend. Then, at 10:13pm on the same twenty-four hours, hours subsequently, White posted on a forum on

“So here ‘s the trade. I have been working since 11am to acquire him out of gaol. the people in Iowa hatred this child and are traveling to lodge it to him for SURE. Everytime I would cut a trade for bond they would alter the trade and I was willing to make anything. They kept altering the trade thought I would tapout and when I did n’t they left me hangin altering it every 5 mins. Peoples at Minn Sheriffs Dept were astonishing and I wNt to thank them. He has been in town since Monday and they arrested him Friday at 11am for a ground to truly sleep together him. I literally merely told Yves he was n’t contending 35 mins ago. He is a TRUE OLD SCHOOL PRO who waited all dark for us to seek and acquire Jeremy here! ! ! ! ! It is a pleasance being in game with u Yves. So I wanted u the fans to hear it from me first.” ( White, 2012 )

This is another case where White, without holding all the pieces of information in topographic point, makes a statement on behalf of his organisation and ends up wrong. White should hold waited until all the information was in topographic point in order to do an organized and right statement to the media.

What happened refering the cancellation was that the UFC rushed to let go of the information so rapidly that they ended up concentrating on the relay of information, non the truth. Given, the misinformation about Lyoto Machida taking the battle for UFC 152 on September 22neodymiumdid non make about every bit much harm as the cancellation of UFC 151, but it was still misinformation being given out to the media, and the populace. Had White been more prepared header into the conference call on August 23rd, he may hold been able to be after for Machida turning the battle down. He seemed to hold put a haste on allowing people know of the cancellation of UFC 151 without acquiring all the pieces of the mystifier together to let people to cognize for certain what was to be expected following this event.

Another alteration that could hold altered this state of affairs is if Henderson had reported his hurt Oklahoman. On September 4Thursday, 2012, Dana White sat down in a one-on-one interview with Ariel Helwani on UFC Tonight. In this interview, White told Helwani that Henderson suffered his hurt two hebdomads before the conference call proclamation ( Helwani, 2012 ) . This means that non merely was Henderson aware of his hurt for two hebdomads, but he had those two hebdomads to describe his hurt to White. This would hold allowed proper clip to acquire a replacing combatant assigned and potentially could hold saved the full UFC 151 battle card.

One issue that arose from this interview on September 4Thursdayis that White seemed to switch his incrimination from Jon Jones and Greg Jackson, to Dan Henderson. White said that Henderson knew two hebdomads before the battle about his hurt and had he given him [ White ] those two hebdomads, the battle may hold happened on September 1st( Helwani, 2012 ) . So here, White topographic points exclusive incrimination on Henderson. So, White is found to be inconsistent with non merely his revelation of information, but besides inconsistent of his assignment of incrimination for the cancellation of UFC 151. White seemed to do alibis in response to this crisis by faulting others, and non himself, nor the UFC organisation.

What is interesting is that White ne’er one time blamed himself or the UFC for the cancellation of UFC 151. He blamed Jon Jones and Greg Jackson, so hebdomads subsequently, proceeded to fault Dan Henderson. Not one time was there a statement in which he accepted incrimination on behalf of the UFC. What the White and the UFC could hold done in this state of affairs would hold been to come into the conference call, give all the information, so accept duty for the cancellation. “We were unable to make an understanding with Jon Jones on a replacing for his battle at UFC 151” is an improbably different statement compared to what White said: “…That has ne’er happened in the history of the UFC, a cat who is a title-holder, and a cat who is supposed to be one of the best combatants in the universe, pound-for-pound, refuses to fight.” ( UFC Press Release, 2012 ) .

Ultimately, what could hold changed was for the UFC to still hold continued with the scheduled battle card. They could hold promoted the co-main event to the chief event. They besides could hold worked with pay-per-view distributers to set up a cheaper priced bundle due to the rubric battle non being featured any longer. This manner, the UFC would hold lost money on the card, but nowhere near the existent fiscal loss of the cancellation. Harmonizing to Dave Meltzer of, the losingss totaled near to $ 40 million for the cancellation of UFC 151.

“So merely based on figures that we know, publicizing disbursals that led to nil, lost ticket sale gross, and lost PPV gross, and we ‘re already at $ 12 million for UFC without calculating in any sort of sponsorships and other monies involved with bring forthing the show. If we throw in losingss to the Las Vegas economic system and those of the overseas telegram and orbiter industry, and when all is said and done, you are likely speaking closer to $ 40 million in losingss, and that ‘s non taking into history any bad will when it comes to UFC fans and for the Jon Jones trade name traveling forward.” ( Meltzer, 2012 )

$ 40 million is rather a monetary value to pay, particularly when other options were available and could hold been adopted. The UFC could hold bit the slug and promoted a lower degree battle to the main-event, which has happened before in the signifier of Rashad Evans vs Thiago Silva being promoted to the chief event at UFC 108 following the cancellation of Brock Lesnar V Shan Carwin for the Heavyweight Championship ( 285lbs ) . The point being that it has been done before within the organisation. It did non do sense to look to that solution one time more. The UFC can afford a dip in pay-per-view bargains. A $ 40 million hit was an unneeded one particularly after the fact that they could hold avoided it all together.

Despite the defects, the UFC did manage this state of affairs at least partly right. The release of information was speedy and seasonably. Equally shortly as Henderson informed White of his hurt, within hours the UFC began to work to happen a replacing. Once the programs had non worked, the UFC was efficient at advising the media. Besides, the UFC moved the undercard combatants rapidly, transfering them to new battle cards. Dana White sat and answered all inquiries during the conference call. He engaged himself with the media and did non move in a rude or disrespectful mode towards the media. He besides got directly to the point and did non waste clip. He announced the UFC’s determination to call off UFC 151, notified the media of Henderson’s hurt, gave inside informations about the circumstance environing the cancellation, and so allowed the imperativeness to hold ample sum of clip to inquire inquiries.

The UFC made several trips and bad determinations. They acted excessively rapidly to hotfoot the information out to the populace, and made an unadvised determination to call off an full event. Dana White throwing Jon Jones and Greg Jackson under the coach was non merely unprofessional, but wholly threw the incrimination onto others. The UFC and Dana White did non seek to take duty for the cancellation at all. Dan Henderson should hold reported his hurt to the UFC, and so possibly the battle could hold continued with a timely replacing. Dana White should hold gathered all the information refering this state of affairs, particularly acquiring Machida’s credence of the battle, before traveling into this conference. The largest hapless determination was to call off the battle card all together and non seek to wash up all other options. A $ 40 million lesson is an expensive one to pay, particularly when it could hold been a much cheaper monetary value to pay.

All these errors led to one of the darkest yearss the UFC has seen. This crisis was non managed good. The UFC had plentifulness of chance, and the resources to guarantee that a cancellation would non happen. So much more could hold been done to avoid the cancellation of UFC 151. So much more could hold been done in the undermentioned yearss after August 23rd, 2012. All the UFC can make now is learn from those errors, no affair how atrocious, and seek to travel frontward as a stronger organisation.

Plants Cited

McNeil, F. ( 2012, September 12 ) . White, Jones to ( eventually ) meet in Toronto.ESPN. Retrieved May 4, 2014, from hypertext transfer protocol: //

UFC 151 Cancelled. ( 2012, August 23 ) .UFC. Retrieved May 4, 2014, from hypertext transfer protocol: //

UFC 151 Cancelled ; UFC 152 Gets New Main Event ( Updated ) . ( 2012, August 23 ) .UFC. Retrieved May 4, 2014, from hypertext transfer protocol: //

Thomas, L. ( 2013, July 8 ) . Felony assault and burglary charges against Jeremy Stephens dropped.MMA Contending. Retrieved May 4, 2014, from hypertext transfer protocol: //

White, D. ( 2012, October 5 ) . Assorted Martial Humanistic disciplines Today – Fri May 9th.MMA Underground Forums. Retrieved May 4, 2014, from hypertext transfer protocol: // go=forum_framed.posts & A ; forum=1 & A ; thread=2071337 & A ; page=1 & A ; pc=12

Helwani, A. ( 2012 ) . Dana White Exposes The Truth Behind UFC 151 [ Television series episode ] . InUFC Tonight. New York City, NY: FOX Sports.

Meltzer, D. ( 2012, September 7 ) . UFC 151 Cancellation Was at Least a $ 40 Million Hit for All Parties Involved.MMA Contending. Retrieved May 4, 2014, from hypertext transfer protocol: //

Sigmon, T. ( Director ) ( 2014, April 7 ) . Pull offing Communication during Crisis.KNES 470. Lecture conducted from, Towson.

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