25 Creative Ways to Promote Your App For Free Essay Example

I've been meeting more and more entrepreneurs who have made it in the app world without spending a penny on promoting their app. And I've known entrepreneurs who've earned more than a million dollars selling their app, largely promoting it for free. Some have made use of press publicity and some generated a lot of buzz on. While some manually recruited, others had tremendous customer referrals. In my experience, it does not make sense to pay advertising dollars to get customers because the cost of a customer acquisition is never lower than the price of the app.

What's more, there are many ways out there to promote your app for free. Here are 25 of your most creative options:

1. Build a microsite. This one or two-pager showcases your app to the web audience. Take cues from and .
2. Build a teaser website. Do this a mo
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   nth or two before your launch to collect email addresses of people who would like to know when the app launches.

3. Start a blog. Attach it to your microsite. Write interesting content that will draw people to your website. does this really effectively.
4. Share your content. Use your Twitter, Facebook, Google+ and LinkedIn profiles to promote the app several times in a week.
5. Create a product video. Make it creative, funny, thought-provoking or personal. Tell the story, but in a way people can identify with. Here's a great one as example from the .
6. Get press, tons of it. Entrepreneur says: "Press is the best way to kick start your startup, and the best way to get it is to manually reach out to journalists."
7. Pitch to app review websites. Sites like , and