Transactional Model Of Communication Flashcards, test questions and answers

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What is Transactional Model Of Communication?

The Transactional Model of Communication is a theory developed by social psychologist Wilbur Schramm in 1954 that emphasizes the importance of understanding communication as an exchange or transaction between two or more people. The model looks at communication as a process of exchanging meaningful symbols and messages between two parties. It suggests that in order to effectively communicate, both parties must be actively involved in the process, and that the outcome of the conversation depends upon how well each party understands and responds to one another. The Transactional Model consists of three essential elements: sender, receiver, and feedback. The sender is responsible for initiating communication by selecting an appropriate message for their audience and encoding it into a form suitable for transmission (speaking, writing, gesturing). The receiver then decodes this message based on their own experiences and knowledge before providing feedback to the sender (e.g., responding verbally or non-verbally). This feedback loop allows both parties to check for mutual understanding and adjust their messages accordingly until they reach an agreement or shared understanding on the topic at hand. This model also recognizes that there are many factors which can influence how a message is interpreted such as culture, age, gender etc., thus emphasizing its importance in intercultural contexts where misunderstandings may arise due to differences in beliefs or values between individuals from different backgrounds. Additionally, physical barriers such as distance can prevent effective communication from taking place when one party cannot physically respond with feedback within a reasonable amount of time (such as when communicating over email). Overall, the Transactional Model provides us with an important insight into how successful communication takes place namely through active participation from both sides coupled with mutual understanding and respect. By recognizing these basic principles we can better understand why certain conversations end up being successful while others fail to achieve their desired outcomes.