Ask all of the following questions when performing an audience analysis except:

What are the demographics of this audience? More test answers on https://studyhippo.com/bus-com-4/

Which answer is NOT in the list of steps to conduct a thorough audience analysis?

Determining audience needs and demographic distrbution More test answers on https://studyhippo.com/mgmt-304-chapter-4-questions/

You have been asked to present a speech. At what point should you conduct audience analysis?

From the moment you begin planning the speech until after you’ve spoken More test answers on https://studyhippo.com/college-speech-final/

What are the two types of audience analysis discussed in your textbook?

demographic and situational More test answers on https://studyhippo.com/ch-4568-quiz/

Which of the following refers to an audience analysis based on factors such as audience size, time of day, and physical setting?

Situational audience analysis More test answers on https://studyhippo.com/principles-of-public-speaking-vol-2/

Which of the following concepts is LEAST likely to help in audience analysis? A) Past behavior B) Demographics C) Psychotherapy D) Knowledge E) None of the above will help

C) Psychotherapy More test answers on https://studyhippo.com/business-media-writing-final/

What are the three aspects of audience analysis that merit special consideration when choosing audiovisual aids?

– Forum-where the speech is held. -Demographics-Race, age, gender, region etc. -Prior exposure-may provide influences your audience’s response to those aids. More test answers on https://studyhippo.com/ch-14-16/

Audience Analysis test questions and answers | Get Access To Audience Analysis Flashcards and exam tests

Q: According to your textbook, what is a factor in situational audience analysis?

the size of the audience More test answers on https://studyhippo.com/test-2-chapter-6-analyzing-the-audience/

Home Page Arts And Humanities English Linguistics Audience Analysis

We've found 15 Audience Analysis tests

Aggression Audience Analysis Close Your Eyes Drinking And Driving Encoding And Decoding Help The Less Fortunate Implicit Personality Theory Linguistics Years

Drivers Training- Segment 2 Sears Driving School – Flashcards 23 terms

Rebecca Mallory

23 terms

Preview

Drivers Training- Segment 2 Sears Driving School – Flashcards

question

What is the biggest mistake my age group makes?

answer

Error in visual search.

question

What do you do if confronted by a reckless driver?

answer

Ignore it.

question

How often is there a crash cause by drinking and driving?

answer

Every 48 minutes.

question

What should you do if the person you were suppose to ride with has been drinking?

answer

Don't allow them to drive and call a friend or taxi.

question

What are the three types of road rage?

answer

Rush in, total aggression, Violence.

question

What age does your brain fully develop?

answer

25 years old.

question

What is the worst time for my age group to drive?

answer

2 pm-5 pm.

question

After one drink what happens to your brain?

answer

You can be impaired.

question

What is the best way to deal with distractions when driving?

answer

Don't pay attention to it.

question

How much does your brain power decrease by talking to the passenger?

answer

40%.

question

The risk of a fatal crash involvement for 16-year-old increases how much for one passenger, two passengers and three passengers?

answer

40% one passenger, 86% two passengers, 182% three or more passengers.

question

What kind of roads do we have the most crashes on?

answer

County roads.

question

What type of weather do we have the most crashes on?

answer

Clear, dry roads.

question

Why are the first 6 months of you driving the most dangerous?

answer

inexperience

question

If you experience someone else's road rage what should you do?

answer

Ignore it.

question

How many more time likely are you to have a crash if your on your cell phone?

answer

4 times more likely.

question

What is the first skill you loose on your body after the intake of alcohol?

answer

Reaction and judgement.

question

What s rubbernecking?

answer

Looking at the side of the road to see what happened.

question

What is the biggest distraction for us when driving?

answer

Inexperience.

question

What should you do when the irrational action of other drivers causes you to freak out?

answer

Ignore it so you don't lead to road rage.

question

50% of the cars we will drive are going to be how many years old?

answer

10 years or older.

question

For every 2 miles driven the average driver makes how many observations, decisions and mistakes? Once every 500 miles one of those mistakes leads to what?

answer

200 observations, 40 decisions and 1 mistake. Leads to a near-collision.

question

What is Electronic Stability Control?

answer

When you swerve to avoid a hazardous situation it will protect you.

STUDY

Audience Analysis Denotative Meaning Of A Word Global Positioning Systems Linguistics Making Eye Contact Open Ended Question Problem Solution Order Specific Purpose Statement

CMJ 103 – Flashcard 33 terms

Kenneth Wheeler

33 terms

Preview

CMJ 103 – Flashcard

question

Audience adaptation is an important factor in which of the following steps of the speechmaking process? a. formulating a specific purpose b. writing an introduction and conclusion c. choosing visual aids d. all of the above e. a and b only

answer

e. All of the above

question

Audience adaptation

answer

1. Assessing how your audience is likely to respond to what you say in your speech 2. adjusting what you say to make it is clear, appropriate, and convincing as possible.

question

According to your textbook, what is the most important early step in the process of developing a successful speech? a. creating a preliminary bibliography b. researching for speech materials c. formulating the specific purpose d. brainstorming for a central idea e. selecting the residual message

answer

c. formulating the specific purpose

question

Chronological order

answer

chronological order: speeches arranged chronologically follow a time pattern. Hey they near and they may narrated a series of events in the sequence in which they happened.

question

Spatial order

answer

follow a directional pattern, that is the main points proceed from top to bottom left right front to back inside to outside east to west or some other route.

question

Casual order

answer

Organize main point so as to show a cause-and-effect relationship. When you put your speech in casual order, you have to mean points- when dealing with the causes of the event, the other dealing with its effects.

question

Problem solution order

answer

Dividers are two main parts. Shows the top seriousness of a problem. The second presents a workable solution to the problem.

question

Topical order

answer

divide the speech in topics and subtopics, each which becomes a main point in the speech.

question

Central Idea

answer

a concise statement of what you expect to say. Sometimes it is called the thesis statement.

question

Specific Purpose

answer

a single infinitive phrase that indicates precisely what you hope to accomplish with your speech.

question

General Purpose

answer

Can usually will fall and one of two overlapping categories to inform and to persuade

question

As Meghan analyzed the audience for her speech about organic foods, she focused on such things as their gender, age, and cultural background. In doing so, she was engaging in __________ audience analysis. a. situational b. psychological c. demographic d. Preliminary e. descriptive

answer

c. demographic

question

As a public speaker, you face ethical issues when a. selecting the topic for your speech. b. researching your speech. c. organizing your speech. d. all of the above. e. a and b only

answer

d. all of the above.

question

Which of the following is recommended by your textbook as a way to improve your listening? a. Try to remember everything the speaker says. b. Pay close attention to feedback from other listeners. c. Concentrate solely on the speaker's gestures and eye contact. d. Suspend judgment until you hear all the speaker has to say. e. Do not take written notes as the speech is in progress.

answer

d. Suspend judgment until you hear all the speaker has to say.

question

Which of the following would you most likely find in a speech introduction? a. a credibility statement b. a transition c. a causal argument d. an internal summary e. a call to action

answer

a. a credibility statement

question

When giving an informative speech, you should take special care to a. translate technical information into everyday language. b. state your ideas in abstract terms. c. establish goodwill with the audience in your introduction. d. avoid speaking about complex topics. e. prepare your introduction before the body of your speech.

answer

a. translate technical information into everyday language.

question

According to your textbook, when evaluating statistics you should ask whether they a. are from a reliable source. b. use statistical measures correctly. c. are representative of what they claim to measure. d. all of the above. e. b and c only.

answer

d. all of the above.

question

WHAT ORGANIZATIONAL PATTERN WOULD PROBABLY BE MOST EFFECTIVE FOR ARRANGING THE MAIN POINTS OF A SPEECH WITH THE CENTRAL IDEA "ESTATE TAXES SHOULD BE RETAINED BECAUSE THEY PRESERVE OPPORTUNITY FOR ALL, BECAUSE THEIR ELIMINATION WOULD INCREASE THE NATIONAL DEFICIT, AND BECAUSE THEY ARE CONSISTENT WITH AMERICAN VALUES OF FAIRNESS AND JUSTICE"? a. causal b. formal c. problem-solution d. topical e. economic

answer

d. topical

question

The fact that audiences are egocentric means that a. listeners believe their cultural group is superior to all other groups. b. listeners are concerned above all with how a speech will affect them. c. listeners will interpret the speech through the speaker's frame of reference. d. all of the above. e. a and b only.

answer

b. listeners are concerned above all with how a speech will affect them

question

IN THE INTRODUCTION OF HIS SPEECH ON THE SPECIAL OLYMPICS, MARCUS MENTIONED THAT HE HAD ATTENDED THE EVENTS LAST YEAR TO CHEER ON A FAMILY FRIEND WHO WAS COMPETING IN SOME RACES. SHARING THIS INFORMATION WITH THE AUDIENCE HELPED MARCUS ACHIEVE WHICH GOAL OF A SPEECH INTRODUCTION? a. relating to the audience b. generating emotional appeal c. stating the importance of the topic d. establishing credibility e. previewing the body

answer

d. establishing credibility

question

Which of the following is one of the four major causes of poor listening discussed in your textbook? a. focusing on a speaker's appearance or delivery b. taking key-word notes during a speech c. suspending judgment about a speaker's ideas d. concentrating on a speaker's evidence and reasoning e. listening empathically rather than critically

answer

a. focusing on a speaker's appearance or delivery

question

WILL is researching his speech on West Nile Virus. According to your textbook, Antonio should a. make a preliminary bibliography. b. think about his research materials as he is gathering them. c. distinguish among direct quotations, paraphrases, and his own ideas. d. all of the above. e. a and c only.

answer

d. all of the above.

question

YOUR TEXTBOOK PRESENTS EACH OF THE FOLLOWING AS A TIP FOR USING EXAMPLES IN A SPEECH EXCEPT a. Combine examples with causal reasoning. b. Practice delivery to enhance your extended examples. c. Make your examples vivid and richly textured. d. Use examples to personalize your ideas. e. Use examples to clarify your ideas.

answer

a. Combine examples with causal reasoning.

question

As Austin delivered his speech, he noticed that some members of his audience looked confused as he explained one of his main points. As a result, he slowed down and explained the point again. In this case, Fareed was a. dealing with external interference. b. adjusting the channel of communication. c. interpreting the audience's frame of reference. d. compensating for the situation. e. adapting to audience feedback.

answer

e. adapting to audience feedback.

question

ACCORDING TO YOUR TEXTBOOK, WHAT KIND OF SUPPORTING MATERIAL IS USED IN THE FOLLOWING SPEECH EXCERPT:IMAGINE YOURSELF DRIVING DOWN THE FREEWAY ON YOUR WAY TO WORK. YOU SEE LIGHTS FLASHING IN YOUR REAR-VIEW MIRROR. YOU TURN TO SEE THE POLICE OFFICER PULLING YOU OVER. WERE YOU SPEEDING? NO, SAYS THE OFFICER, BUT HE NEEDS TO SEARCH YOUR VEHICLE AS PART OF A NEW PROGRAM TO STOP DRUG TRAFFICKING. DOES HE HAVE A WARRANT? HE SAYS HE DOESN'T NEED ONE. YOU PROTEST, BUT THE OFFICER CARRIES OUT HIS SEARCH ANYWAY. THE OFFICER FINDS NOTHING, BUT BY THE TIME HE IS DONE, YOU ARE VERY LATE FOR WORK. a. analogical example b. hypothetical example c. causal example d. synthetic example e. metaphorical example

answer

b. hypothetical example

question

ACCORDING TO YOUR TEXTBOOK, THE FOLLOWING PASSAGE FROM A SPEECH INTRODUCTION IS AN EXAMPLE OF A(N) __________ .IN MY SPEECH TODAY, I WILL SHOW YOU THE SERIOUS HEALTH DANGERS POSED BY THE FLU, AND I WILL URGE EACH OF YOU TO GET A FLU SHOT EVERY YEAR WITHOUT FAIL. a. preview statement b. transition statement c. credibility statement d. attention statement e. summary statement

answer

a. preview statement

question

Hypothetical Example

answer

describes an imaginary situation

question

List some ways to improve listening

answer

1. take listening seriously 2. be an active listener 3. resist distractions 4. Dont be diverted by appearance or delivery 5. Suspend judgment 6. focus your listening

question

Guidelines for informative speaking

answer

1. Dont underestimate what the audience knows 2. Relate the subject directly to the audience 3. Dont be too technical 4. Avoid abstractions 5. Personalize your ideas

question

when using statistic consider:

answer

1. Are the statistics representative? 2. Are statistical measures used correctly? 3. Are the statistics from a reliable source?

question

Causes of poor listening

answer

1. Listening too hard 2. Not concentrating 3. Jumping to conclusions 4. Focusing on the delivery and personal appearance

question

Three criteria that you can use to help distinguish between the bad and the good and the Internet

answer

-authorship; Author of the web document you are assessing clearly identified -sponsorship; is the sponsoring organization and postal enough to say in your speech -recency; how recent was it published, is it up-to-date?

question

Tips for using examples

answer

1. Use examples to clarify your ideas 2. Use examples to reinforce radius 3. Use example examples to personalize your ideas 4. Make examples vivid and richly textured 5. Practiced delivery to enhance your extended examples

STUDY

Audience Analysis Fashion Open Ended Question

Speech 211 – Flashcards 94 terms

Tiffany Hanchett

94 terms

Preview

Speech 211 – Flashcards

question

The process of audience analysis and adaptation affects every aspect of speech preparation from choosing a topic to delivering the speech. True False

answer

True

question

A speaker's frame of reference and a listener's frame of reference will never be exactly the same. True False

answer

True

question

Both public speaking and conversation involve adapting to listener feedback. True False

answer

True

question

Public speaking is more highly structured than everyday conversation. True False

answer

True

question

Public speaking usually requires more formal language than everyday conversation. True False

answer

True

question

Interference is anything that impedes the communication of a message. True False

answer

True

question

A listener's ethical obligations include a. being courteous and attentive during a speech. b. agreeing with everything a speaker says. c. maintaining the free and open expression of ideas. d. all of the above. e. a and c only.

answer

e. a and c only.

question

According to your textbook, the branch of philosophy that deals with human issues of right and wrong is termed Select one: morality existentialism ethics legality rationality

answer

Ethics

question

According to your textbook, __________ plagiarism occurs when a speaker copies word for word from two or three sources. Select one: secondary global patchwork partial incrementa

answer

Patchwork

question

The three kinds of plagiarism discussed in your textbook are Select one: literary plagiarism, scientific plagiarism, and speech plagiarism. global plagiarism, patchwork plagiarism, and incremental plagiarism. universal plagiarism, incremental plagiarism, and accidental plagiarism. essential plagiarism, incidental plagiarism, and global plagiarism.

answer

global plagiarism, patchwork plagiarism, and incremental plagiarism.

question

Public speakers who seek to communicate with listeners from cultures other than their own need to take special care to avoid __________ in their speeches. Select one: ethnocentrism personal statements visual aids gestures vocalized pauses

answer

ethnocentrism

question

Which organizational pattern would probably be most effective for arranging the main points of a speech with the specific purpose "To inform my audience about the three major kinds of drone aircraft used by the U.S. military"? Select one: topical chronological spatial causal analytical

answer

Tropical

question

According to your textbook, what is the most important reason for limiting the number of main points in a speech? Select one: It is hard to deliver a speech extemporaneously if it has too many main points. It is hard for the audience to keep track of too many main points. It is hard to phrase the central idea if a speech has too many main points. It is hard to maintain parallel wording if there are too many main points. It is hard to organize supporting materials if there are too many main points.

answer

It is hard for the audience to keep track of too many main points.

question

The topical pattern of organization divides the topic of the speech into logical and consistent subtopics. True False

answer

True

question

When preparing a speech introduction, you should usually Select one: none of these gain the attention and interest of your audience. establish your credibility on the speech topic. all of these preview the main points to be discussed in the body.

answer

All of these

question

When arranged in topical order, the main points of a speech usually follow a time sequence. Select one: True False

answer

False

question

According to your textbook, if the following statement occurred in the body of a speech, it would be an example of what kind of connective? "In order to get a better understanding of how the proposed copper mine will harm the environment, we shall consider its effects on the land, its effects on the water, and its effects on wildlife." Select one: signpost internal summary internal preview bridge tranistion

answer

Internal Preview

question

One function of a speech conclusion is to reinforce the speaker's central idea. Select one: True False

answer

True

question

Like the main points of a speech, subpoints and supporting materials also should be strategically organized. Select one: True False

answer

True

question

When developing a speech, you should try to roughly balance the amount of time devoted to each main point. Select one: True False

answer

True

question

According to your textbook, the following statement is an example of a transition: "Now that we've seen how binge drinking is a serious problem for many students, let's look at some ways to help curb the problem." Select one: True False

answer

True

question

A preparation outline should include your bibliography. Select one: True Correct False

answer

True

question

Even when you use other interest-arousing lures in a speech introduction, you should always Select one: tell an inspiring story. relate the topic to the audience. startle the audience. present striking statistics. use a rhetorical question.

answer

Relate the topic to the audience

question

According to your textbook, how well a speech is organized likely will influence Select one: how confident the speaker feels about his or her delivery. none of these how clearly the audience understands the speech. how the audience views the competence of the speaker. all of these

answer

All of these

question

Which of the following does your textbook recommend for preparing main points? Select one: none of these all of these Devote each main point to a separate aspect of the topic. Be sure to use a visual aid with each main point. Limit the number of main points to between two and five.

answer

Devote each main point to a separate aspect of the topic.

question

Regardless of what other methods you use to gain attention, you should always relate the topic to your audience in the introduction of a speech. Select one: True False

answer

True

question

Audience-centeredness means that public speakers should Select one: keep the audience foremost in mind throughout the speechmaking process. use any means necessary to gain the assent of the audience. none of these avoid choosing topics that are controversial.

answer

keep the audience foremost in mind throughout the speechmaking process.

question

You are giving a speech to a high school audience about the importance of voting in the upcoming election. Who is your primary target audience? Select one: students apathetic about politics students old enough to vote students apathetic about politics students curious about the political process

answer

students old enough to vote

question

Which of the concepts/terms listed below is not part of the rhetorical foreground? Select one: occasion exigence message speaker outline

answer

Outline

question

Communication scholars use the term "egocentricism" to refer to the process by which speakers seek to create a bond with audiences by emphasizing common values, goals, and experiences. Select one: True False

answer

False

question

Audience adaptation is an important factor in which of the following steps of the speechmaking process? Select one: all of these writing an introduction and conclusion none of these formulating a specific purpose choosing visual aids

answer

All of these

question

Audience size, the physical setting for the speech, and the audience's disposition toward the topic, the speaker, and the occasion are all elements of situational audience analysis. Select one: True False

answer

True

question

Creating an oversimplified image of a particular group of people or assuming that all members of the group are alike is called Select one: sensationalism egocentricism genotyping stereotyping ethnocentricism

answer

Stereotyping

question

Gender, sexual orientation, age, race, ethnicity, and group membership are all factors to consider when conducting a demographic audience analysis. Select one: True False

answer

True

question

Constraints are both internal and external obstacles that stand in the way of a problem's successful resolution. Select one: True False

answer

True

question

The process of audience analysis and adaptation affects every aspect of speech preparation from choosing a topic to delivering the speech. Select one: True False

answer

True

question

Creating mental images of objects, actions, and ideas.

answer

Imagery

question

What a word does rather than what it refers to; tied to immediate context.

answer

Practical meaning

question

The literal meaning most people associate with a word

answer

Denotative meaning

question

A type of meaning that we attach a positive or negative value to, determined by tone

answer

Cognitive meaning

question

Secondary demonstrative or connotative meanings

answer

Associated meaning

question

Physical activity Sports Basketball Professional basketball Kobe Bryant Abstract -> Concrete

answer

Abstract Vs. Concrete

question

The words and phrases you choose to use in your speech/

answer

Figurative style

question

1. Different types of meaning and context 2. Concrete words 3. Using examples 4. Tropes 5. Figures of speech

answer

Types of Figurative Styles

question

Occasion Audience Topic Speaker

answer

Appropriate Language

question

Objects Photos Graphs Drawings Charts Powerpoints

answer

Kinds of Visual Aids

question

Show statistical trends & patterns

answer

Graphs

question

Summarize large block of info, usually a list

answer

Charts

question

Use strategically Use the enhance specific points Don't overpower presentation Don't read from screen

answer

Powerpoint

question

Prepare well in advance Keep it simple Make it large enough Limit amount of text Use fonts and color effectively Use images strategically

answer

Preparing Visual Aids

question

High contrast Easy to see Limited number Consistent across slides

answer

Effective Colors

question

Enlarge for audience Avoid passings around Display with Powerpoint

answer

Photos & Drawings

question

Display where listeners can see Avoid passing around Display only while discussing Explain clearly Talk to audience not visual aid Practice with visual aids

answer

Presenting Visual Aid

question

Creating, reinforcing, and/ or changing people's beliefs or actions.

answer

Persuasion

question

Persuasive speeches are usually about:

answer

Questions of Fact Value Policy

question

Deals with truth of falsity and assertion

answer

Question of Fact

question

Deals with worth or the rightness of an idea of action

answer

Question of Value

question

Whether a course of action should not be taken.

answer

Question of Policy

question

Convinces audience a policy is desirable, but avoids encouraging specific action to support that policy.

answer

Passive Agreement

question

Convinces audience to act in support of policy.

answer

Immediate Action

question

1. Problem-solution 2. Problem-cause-solution 3. Comparative advantages 4. Monroe's motivated sequence

answer

Organizing your Speech

question

Five step sequence used for persuasive speeches.

answer

Attention Need Satisfaction Visualization Action

question

Building credibility Using evidence Reasoning Appealing to emotions

answer

Methods of Persuasion

question

Logical appeals based on evidence and reasoning

answer

Logos

question

Appeals to emotion

answer

Pathos

question

How is logos achieved?

answer

through reason

question

4 Types of Reasoning

answer

Specific Instances Principle Casual Analogical

question

Moving from particular facts to general conclusion

answer

Specific Instances

question

Moving from general principle to specific conclusion

answer

Principle

question

Cause-effect relationships

answer

Causal

question

Comparing similar cases

answer

Analogical

question

Primary position being advanced

answer

Claim

question

Supporting evidence for the claim

answer

Grounds

question

The inferential leap that connects the Claim with the Ground (the why)

answer

Warrant

question

Reason used to justify the warrant

answer

Backing

question

Acknowledges conditions where the Claim might not hold

answer

Rebuttal

question

Admits the degree of certainty or confidence the speaker has in claim.

answer

Qualification

question

5 Types of Warrants

answer

Generalization Analogy Sing Causation Principle

question

This Snickers is good, so all Snickers must be good. (One stands for all)

answer

Generalization

question

This Snickers is like a cold drink of water on a hot day! (Treat A as B)

answer

Analogy

question

There are always empty Snickers wrappers by the vending machine. (A is indicative of B)

answer

Sign

question

You're hungry and Snickers satisfies (A brings about B)

answer

Causation

question

Snickers are yummy and yummy is good (A is B)

answer

Principle

question

Stands for arguments that should not have been made in the form and context they were delivered.

answer

Fallacy

question

By presenting two clear but completely opposite qualities

answer

Either/ Or (Fallacies)

question

Exaggerate the series of inevitable and terrible consequences that follow performing some action

answer

Slippery Slope (Fallacies)

question

Argument that encourages and audience to do something because the majority of people do it.

answer

Bandwagon (Fallacies)

question

Argumentative start that undermines an opposing position

answer

Ad Hominem (Fallacies)

question

Strategy of attributing causes or effects based on ones immediate desirers or fears

answer

False Cause (Fallacies)

question

Occurs when the cause of undesired effects is attributed falsely

answer

Scapegoating (Fallacies)

question

Speaker distracts attention from an unpleasant issue by focusing on something unrelated

answer

Red Herring (Fallacies)

question

Latin for "it does not follow" a statement that has no apparent connection with the statements that came before or come after it.

answer

Non Sequitur (Fallacies)

question

All emotions can be characterized by two things:

answer

Orientation and salience

question

Establish your credibility Connect with our audience Support your claim Avoid fallacies Use one emotional appeal End with a call to action

answer

Ethos, Logos, & Pathos in your Speech

STUDY

Audience Analysis Good And Bad Linguistics Public Speaking Specific Purpose Of A Speech

Public speaking Mid-Term T/F ? – Flashcards 83 terms

Daphne Armenta

83 terms

Preview

Public speaking Mid-Term T/F ? – Flashcards

question

developing public speaking skills discourages civic engagement

answer

False

question

the practice of oratory, or rhetoric, emerged full force in Greece in the 5th century B.C.E

answer

TRUE

question

Athenians routinely spoke publicly about personal quarrels in the agora in order to be more active citizens.

answer

False

question

the five cannons of rhetoric are invention, adaption, arrangement, timing, and delivery

answer

False

question

the contemporary term for any one of a variety of places used for discussing issues of public interest is a PUBLIC FORUM

answer

TRUE

question

dyadic communication is between a speaker and a large unknown audience

answer

False

question

creating, organizing, and producing the message is termed encoding

answer

TRUE

question

the audiences responses to a message are primarily nonverbal

answer

False

question

interference with the message is known as noise

answer

TRUE

question

the channel is the content of the communication process

answer

False

question

stating the purpose of the speech is the first step in creating a speech

answer

question

when selecting a speech topic, a speaker should be guided solely by the audiences demographic characteristics

answer

question

there are 3 general purposes; to inform, to persuade, or to mark a special occasion

answer

question

a persuasive speech intends to influence the audience to accept one position to the exclusion of others

answer

question

the specific purpose of a speech is the same as the general purpose

answer

question

the specific purpose of a speech is a single phrase stating precisely what you want the audience to learn or do as a result of your speech

answer

question

a thesis statement is a sentence that concisely communicated what the speech is about

answer

question

a speaker should always refer back to a thesis statement to stay on track in proving the speeches central idea

answer

question

forming a specific purpose for a speech occurs after you formulate your thesis statement

answer

question

supporting material clarifies, elaborates, and verifies the ideas in the speech

answer

question

an intro serves to introduce the speech topic and demonstrate its relevance to the audience

answer

question

supporting material should never be used during the introduction of a speech

answer

question

in a speech outline, coordinate points are given less wright than the main points they support

answer

question

to deliver an effective speech a speaker should practice the speech at least 6 times

answer

question

properly channeling your nervousness can boost speech performance`

answer

question

public speaking anxiety is the situation specific social anxirty that arises from the anticipation of giving an oral presentation

answer

question

a lack of positive speech experiences is key to overcoming anxiety

answer

question

feeling alone or different is common among novice public speakers

answer

question

self-consciousness can make a speaker less sensitive to things that might be wrong with his or her performance

answer

question

performance anxiety in speechmaking is usually most pronounced as the speech builds to its climax

answer

question

a speakers anxiety is heightened when he/she perceives the audience as negative or neutral to the speech

answer

question

a speakers movement serves to relieve tension and helps to hold the audiences attention

answer

question

selective perception is a process I which listeners pay attention to certain messages and ignore others

answer

question

noise, movement, light, darkness, heat, and cold are all examples of internal distractions

answer

question

daydreaming as you are listening can be considered an internal distraction

answer

question

when we engage in scriptwriting, we focus on what the speaker will say next

answer

question

in defensive listening, the audience members decide that they like what the speaker is going to say

answer

question

laziness and overconfidence occur when we expect too little from speakers, ignore important info, or display and arrogant attitude

answer

question

peoples most enduring judgments about what is good and bad in life are called attitudes

answer

question

an audience that holds positive attitudes toward the speaker will tend to give the speaker an initial hearing, even if they are unsure of the message itself

answer

question

awareness of audience members' participation in distint, or social community, is important when adapting your message

answer

question

Socioeconomic status includes income, occupation, and education

answer

question

it is not usually helpful to a speaker to know the audiences seating arrangment

answer

question

the use of jargon is considered accessible and easy to understand

answer

question

abstract language is specific, tangible, and deinite

answer

question

the words peace, freedom, and love are examples of concrete language

answer

question

in the sentence, "Adam invited Heather on a date," the active voice is used

answer

question

the Internet is full of propoganda, designed to instill a particular attitude or emotion in the reader

answer

question

secondary sources provide analysis or commentary about phenomena not directly witnessed by the originator of the source

answer

question

in an interview, vague questions help reinforce the interviewers agenda

answer

question

all blogs and social news sites should be considered reputable speech sources

answer

question

you should acknowledge your sources in a formulaic manner, using the same wording to introduce every source

answer

question

research shows that audiences can comfortably take in between 8-10 main points

answer

question

a main point often introduces 2 or more ideas

answer

question

putting main points in parallel form means casting your main points in similar grammatical form and style

answer

question

in an outline, supporting points appear in a coordinate position to the main points

answer

question

in a roman numeral outline, supporting points are always enumerated with arabic numerals

answer

question

in an outline, main point II is subordinate to main point I, and subpoint A is coordinate to Main Point I

answer

question

in an outline, subordinate points are indicated by their parallel alignment, and coordinate points are indicated by their indention below the more important points

answer

question

the principle of balance suggests that appropriate emphasis or weight be given to each part of the speech relative to the other parts an to the theme

answer

question

ideas that are coordinate are given equal weight

answer

question

transitions should be stated as rhetorical questions, not as full sentences

answer

question

internal previews and internal summaries can serve as effective transitions

answer

question

the purpose of a speaking outline is to firm up and organize main points and develop supporting points to substantiate them

answer

question

working outlines contain your ideas in condensed form and are much briefer than speaking outlines

answer

question

the actual speaking outline should be prepared using a full-sentence format

answer

question

a phrase outline is the briefest form of outline

answer

question

a phrase outline uses partial construction of the sentence form of each point

answer

question

the full-sentence speaking outline allows or greater eye contact with the audience

answer

question

the speaking outline should always be prepared on 8.5x11-inch sheets of paper

answer

question

a strong conclusion can ultimately influence how the audience remembers the speech

answer

question

supporting material should not be used to open a speech

answer

question

the introduction should be the first part of the speech you prepare

answer

question

when speakers use the technique of previewing in an introduction, they state the main points of the speech

answer

question

in informative speeches, the concluding challenge comes in the form of a call to action

answer

question

each presentation aid should be simple and concise, and should present 3 major ideas

answer

question

Chartijunk are slides with too many graphs or charts and other meaningless design elements

answer

question

Sans serif typefaces include small flourishes, or strokes, at the top and bottoms of each letter

answer

question

a single visual aid should contain a minimum of at least 3 different typefaces

answer

question

the goal of informative speaking is to persuade or convince an audience

answer

question

the point of an explanation in a speech is to offer a vivid mental picture of the subject under discussion

answer

question

analogies are used to appeal to audience members emotions

answer

question

informative speeches can be organized using only the cause-effect pattern

answer

STUDY

Audience Analysis Beliefs Open Ended Questions Speech

Test 2: Chapter 6 Analyzing the Audience – Flashcards 31 terms

Aiden Boyd

31 terms

Preview

Test 2: Chapter 6 Analyzing the Audience – Flashcards

question

The primary purpose of speechmaking is to

answer

gain a desired response from listeners.

question

Audience-centeredness involves keeping your audience foremost in mind at

answer

every step of speech preparation and presentation.

question

True/False: Adapting your message to the needs of a particular audience means that you must inevitably compromise your beliefs.

answer

false, Feedback: You can remain true to your beliefs while adapting your message to the needs of a particular audience.

question

True/False: One key to successful speaking is to determine which audiences are worthy of your best efforts to communicate your ideas.

answer

false, Feedback: One key to successful speaking is to consider every audience as worthy of your best efforts to communicate your ideas.

question

According to your textbook, the tendency of people to be concerned above all with their own values, beliefs, and well-being is called

answer

egocentrism

question

The process of creating a bond with listeners by emphasizing common values, goals, and experiences is called __________ by communication scholars.

answer

identification

question

major factors in demographic audience analysis? (4 answers)

answer

gender, age, group membership, and sexual orientation

question

True/False: Taking account of your listeners' racial, ethnic, or cultural background is an important factor in situational audience analysis.

answer

False, Feedback: Taking account of your listeners' racial, ethnic, or cultural background is an important factor in demographic--rather than situational--audience analysis.

question

According to your textbook, what is a factor in situational audience analysis?

answer

the size of the audience

question

When gauging your audience's disposition toward the speech topic, you should take into account their (3 answers)

answer

interest, knowledge, and attitude toward the topic.

question

True/False: As a general rule, the larger your audience is, the more formal your speech presentation should be.

answer

True

question

Questions that require responses at fixed intervals along a scale of answers are called ____________ questions.

answer

scale

question

"Do you think gun control is a workable solution to the problem of violence in U.S. schools?" is an example of a(n) ____________ question.

answer

open-ended

question

Mayor Kathleen Baldwin has been asked to address the Wakefield Community Association about the issue of constructing a swimming pool in the neighborhood. The most important factor Baldwin should consider when analyzing her audience is probably its

answer

attitude toward the topic

question

Dr. Kristin Lutz is preparing an informative talk about Twin-to-Twin Transfusion Syndrome for an audience of expectant parents. The most important factor Dr. Lutz should consider when analyzing her audience is probably its

answer

knowledge of the topic, Feedback: Because of the technical nature of Twin-to-Twin Transfusion Syndrome, the most important factor Dr. Lutz should consider when analyzing her audience is its knowledge of the topic.

question

What are the five factors to consider in situational audience analysis?

answer

the size of the audience. the physical setting in which the speech occurs. the audience's disposition toward the topic, speaker, and occasion.

question

Why is it important to assess your listeners' level of knowledge about your speech topic?

answer

If your listeners know little about your topic, you will have to talk at a more elementary level. If they are reasonably well informed, you can take a more technical and detailed approach.

question

As the leader of a fund drive to create a new city museum, you have been invited to address a local civic group. In this situation, it is not possible to administer an audience-analysis questionnaire. How can you get information about your audience to use in planning your speech?

answer

asking the person who invites you to speak to provide a sketch of the group you will be addressing and where you can learn more about the history and purpose of the group. asking someone who has spoken to the group about his or her knowledge of the group. checking the Internet to see if you can find information about the group.

question

define audience-centeredness

answer

keeping the audience foremost in mind at every step of speech preparation and presentation

question

define identification

answer

speakers seek to create a bond with the audience by emphasizing common values, goals, and experiences

question

define egocentrism

answer

the tendency of people to be concerned above all with their own values, beliefs, and well-being

question

define demographic audience analysis

answer

audience analysis that focuses on demographic factors, such as age, gender, religious orientation, group membership, and racial, ethnic, or cultural backround

question

define stereotyping

answer

assuming that all members of the group are alike

question

define situational audience analysis (5 answers)

answer

Analysis focusing on Size, Physical setting, Disposition of audience toward speaker, topic, and occasion

question

define attitude

answer

a frame of mind in favor of or opposed to a person, policy, belief, institution, ect.

question

define fixed-alternative questions

answer

questions that offer a fixed choice between two or more alternatives

question

define scale questions

answer

questions that require responses at fixed intervals along a scale of answers

question

define open-ended questions

answer

questions that allow respondents to answer however they want

question

define exigence

answer

"an imperfection marked by urgency" -- a defect that causes one to speak

question

define constraints

answer

limitations and opportunities for what can be said and how audiences shift back and forth

question

define audience

answer

those with an interest and ability to to react to exigence. Can be moved, persuaded to act or change.

STUDY

Audience Analysis Beliefs Linguistics Open Ended Questions Speech

Chapter 6, Analyzing the Audience – Flashcards 54 terms

Matthew Carle

54 terms

Preview

Chapter 6, Analyzing the Audience – Flashcards

question

_____ is keeping the audience foremost in mind at every step of speech preparation and presentation.

answer

audience-centeredness

question

Obama's speech points up an important fact: Good public speakers are _______

answer

audience-centered

question

The primary purpose of a speech is to gain a _________ from listeners.

answer

desired response

question

List questions you need to keep in mind to be audience-centered.

answer

a. To whom am I speaking? b. What do I want them to know, believe, or do as a result of my speech? c. What is the most effective way of composing and presenting my speech to accomplish that aim?

question

Effective speakers seek to create a ____ with their listeners by emphasizing ______ and ______. Communication scholars call this process ___________.

answer

a. bond b. common values c. experience d. identification

question

Think in advance about your listener's _____, ______, ____, ______.

answer

a. background b. interests c. their level of knowledge regarding the speech topic d. their attitude regarding your stance on the topic.

question

The best classroom speeches are those that take the _______ audience as _______ as a lawyer, politician, a minister, or an advertiser takes an audience.

answer

a. classroom b. seriously

question

At the least you show _____ for your listeners.

answer

respect

question

At the most you could make a real difference in their ______.

answer

lives

question

Any topic that you handle conscientiously can influence your listeners - can enrich their experience, broaden their knowledge, perhaps change their views about something important.

answer

True

question

_______ is the tendency of people to be concerned above all with with their own values, beliefs, and well-being

answer

egocentrism

question

The speaker must make the audience choose to pay ______

answer

attention

question

Every speech contains _____ messages - the one ____ by the speaker and the one ________ by the listener.

answer

a. two b. sent c. received

question

What a speaker says is filtered through a listener's ________

answer

a. frame of reference

question

______ is a sum of listener's needs, interests, expectations, knowledge and experience.

answer

frame of reference

question

Because of frame of reference, we _____ and ______ to speeches not as they are , but as ____

answer

a. listen b. respond c. we are

question

People hear what they want to ______ and they ______ the rest.

answer

a. hear b. disregard

question

People want to hear things that are ______ to them.

answer

meaningful

question

People are ________

answer

egocentric

question

egocentric

answer

thinking only of oneself, without regard for the feelings or desires of others; self-centered.

question

They pay closest attention to ______ that affect their ____ values, beliefs, and well-being.

answer

a. messages b. own

question

Listeners approach speeches with one question uppermost in mind

answer

Why is this important to me?

question

One of the ways speakers _______audiences is by looking at ________ traits such as age; gender; religion; sexual orientation; group membership; racial; ethnic, or cultural background; and the like. This is called ______

answer

a. analyze b. demographic c. demographic audience analysis

question

Demographic audience analysis consists of two steps:

answer

a. identifying the general demographic features b. guaging the importance of those features to a particular speaking situation.

question

_______ involves creating an ______ image of a particular group of people, usually by assuming that all members of the group are _____.

answer

a. Stereotyping b. oversimplified c. alike

question

Examples of stereotyping :

answer

a. All African Americans are athletic or that b. All Asians excel in science.

question

Always combine ________ audience analysis with _________ audience analysis.

answer

a. demographic b. situational

question

List major demographic factors you should consider:

answer

a. age b. gender c. religion d. sexual orientation e. racial, ethnic, and cultural background f. group membership

question

Whenever you speak on a topic with _______, be sure to consider the _______ of your listeners. Doing so can help you avoid potentially _______ pitfalls.

answer

a. religious dimension b. religious orientations c. embarrassing

question

____ as well as ______

answer

a. partners b. spouses

question

Other demographic factors:

answer

a. occupation b. economic position c. social standing d. education e. intelligence f. place of residence

question

Classroom speech :

answer

a. academic majors b. years in school c. extracurricular activities d. living arrangements e. job aspirations

question

The most important thing to keep in mind about demographic audience analysis is that it is not _____

answer

an end in itself

question

Your aim is not just to list the ____ of your listeners, but to find in those traits _____ about how your listeners will ______ to your speech. Once you have done that you are ready to move on to the next stage of audience analysis.

answer

a. major traits b. clues c. respond

question

__________ audience analysis builds on _____ analysis

answer

a. Situational b. Demographic

question

___________ analysis identifies traits of the audience unique to the speaking situation at hand. These traits include ____ of the audience, the _____ setting, and the _______ of the audience toward the subject, the speaker, and the occasion.

answer

a. Situational b. size c. physical d. disposition

question

The ______ the audience the more _____ your presentation must be.

answer

a. larger b. formal

question

_______ audience analysis that focuses on situational factors such as the size of the audience, the physical setting for the speech, and the disposition of the audience toward the topic, the speaker , and the occasion.

answer

Situational

question

Don't be influenced ______ by the poor physical setting.

answer

yourself

question

If your audiences see that you are ____, ___, and ______ with your topic, chances are they will forget their discomfort and come right along with you.

answer

a. energetic b. alert c. involved

question

Disposition/mentality towards the topic:

answer

a. interest b. knowledge c. attitude

question

List ways to generate interest about a topic among audienec

answer

a. use arresting introduction b. proactive supporting materials c. vivid language d. dynamic delivery e. visual aids, and so forth.

question

If your listeners know _____ about your topic - whether or not they find it interesting - you will have to talk at _____ level. If they are reasonably _______, you can take a ______ and ____

answer

a. little b. elementary c. well informed d. more technical e. detailed approach

question

______ is a frame of mind in favor of or opposed to a person, policy, belief, institution, etc.

answer

attitude

question

When you are invited to speak, the ______ will usually say how much time you have for your talk.

answer

chairperson

question

Three major types of questions to choose from when developing an audience-analysis questionnaire are:

answer

a. fixed-audience questions b. scale questions c. open-ended questions

question

_____ questions that offer a fixed choice between two or more alternatives.

answer

fixed-alternative questions

question

______ questions that require responses at fixed intervals along a scale of answer

answer

scale questions

question

______ questions that allow respondents to answer however they want.

answer

open-ended questions

question

Things to keep in mind when you are creating a questionnaire:

answer

a. plan the questionnaire carefully to elicit precisely the information you need. b. use all three types of questions- fixed-alternative, scale, and open-ended. c. make sure the questions are clear and unambiguous d. keep the questionnaire relatively brief.

question

There are two major stages in the process of audience adaptation. The first occurs ____ the speech, as part of your speech ______ and rehearsal. The second occurs _____ the presentation of the speech itself.

answer

a. before b. preparation c. during

question

You must keep your ______ in mind at _____ stage of speech preparation.

answer

a. audience b. every

question

Keeping in mind means. 1) ______ how your audience is likely to respond to what you say in your speech, and 2) ______ what you say to make it clear, appropriate, and convincing as possible.

answer

a. accessing b. adjusting

question

At every point you must ______ how your audience will respond.

answer

anticipate

STUDY

Audience Analysis Good And Bad Linguistics Personal Pronouns Public Speaking Speaking Outline

Chapter 12-15 – Flashcards 22 terms

Jill Lopez

22 terms

Preview

Chapter 12-15 – Flashcards

question

The structure of a speech is composed of three main parts: an introduction, a body, and conclusion.

answer

True

question

It is a good idea to squeeze in more than one idea into each main point.

answer

True

question

In a Roman numeral outline, indentation indicates different levels of points and subpoints

answer

True

question

A well organized speech is characterized by unity, coherence, and balance

answer

True

question

The chronological organizational pattern gives the speaker the greatest freedom to arrange points and subpoints in any order desired

answer

False

question

The spatial pattern describes the physical arrangement of a place, object, or event

answer

True

question

The problem-solution pattern of organization typically does not address how to solve an issue

answer

False

question

Supporting material (examples, evidence, etc.) should never by used in the introduction

answer

False

question

Speakers who introduce their speeches using a startling statement or unusual information are typically ineffective in gaining the attention of the audience

answer

False

question

When speakers use the technique of previewing in an introduction, they state the main points of the speech

answer

True

question

The introduction and conclusion should always be written before the body of the speech

answer

False

question

The conclusion of a speech should

answer

restate the purpose

question

The body of a speech consists of

answer

Main points, supporting details, and transitions

question

Examples of transition techniques

answer

Thesis statement

question

Facts, statistics, testmonies, quotations, and narratives are all examples of

answer

Supporting material

question

To describe a series of developments over time or a set of actions that occur sequentially, a speaker would likely use this pattern of arrangement:

answer

Chronological

question

To explain the physical arrangement of a place, an object, or event, a speaker should use this pattern of arrangement

answer

Spatial

question

This type of arrangement allows the speaker to create mini categories or topics and provides some freedom to move points around according to the way the speaker wishes to present his/her topic:

answer

Topical

question

The first challenge faced by the speaker in the introduction of the speech is to win the audience

answer

Attention

question

Speakers frequently base their startling statement on

answer

statistics

question

The summary portion of a speech should include

answer

Mention each main point of the speech & tell the audience what you have already told them

question

In which type of speech does the speaker often challenge the audience to use? What they have learned in a way that benefits them?

answer

Persuasive

STUDY

Attitudes Audience Analysis Communications Infinitive Linguistics Speech

Speech quiz 6 – Flashcards 20 terms

Henry Smith

20 terms

Preview

Speech quiz 6 – Flashcards

question

As the size of your audience increases, your presentation should usually become more

answer

formal.

question

As explained in your textbook, _____________ audience analysis usually builds on demographic audience analysis.

answer

situational

question

Audience analysis is only important after a speaker has prepared an outline for the speech.

answer

False

question

Communication scholars use the term "identification" to refer to the way speakers use stereotypes to analyze the demographic traits of their audience.

answer

False

question

Ethnocentrism means that audiences typically approach speeches by asking, "Why is this important to me?"

answer

False

question

Knowing how the physical setting might affect your listeners' receptivity to your ideas is an important factor in situational audience analysis.

answer

True

question

When you construct an audience analysis questionnaire, fixed-alternative questions are especially useful for getting at the strength of a respondent's attitudes.

answer

False

question

The more people know about a topic, the more likely they are to be interested in it.

answer

True

question

Every speech contains two messages—the one sent by the speaker and the one received by the listener.

answer

True

question

In her speech introduction, Suya said, "Though we are all very different, we are all students here at this university and are all working toward the completion of a degree. Unfortunately, because of rising tuition, some of us may lose the ability to continue in school." According to your textbook, by seeking to create a bond with her audience through emphasizing their common goals and experiences, Suya was engaging in

answer

identification.

question

Ramona is preparing a persuasive speech on environmental issues to present to members of the National Wildlife Federation. The most important factor Ramona should consider when analyzing her audience is probably its

answer

group membership.

question

According to your textbook, which of the following is a demographic characteristic of a speech audience?

answer

gender

question

The aim of successful speechmaking is to gain a desired response from listeners by any means necessary.

answer

False

question

If you were giving an informative speech to a general audience on Global Positioning Systems technology, the most important factor to consider when analyzing your audience would probably be the

answer

knowledge of the audience about the topic.

question

One of the major demographic traits of audiences is interest in the speaker's topic.

answer

False

question

When you construct an audience-analysis questionnaire, open-ended questions are especially valuable because they usually generate clear, unambiguous responses.

answer

False

question

Audience adaptation is an important factor in which of the following steps of the speechmaking process?

answer

answer: All of the above -formulating a specific purpose -writing an introduction and conclusion -choosing visual aids

question

The size of the audience is one of the factors to be considered in situational audience analysis.

answer

True

question

One of the ways speakers analyze audiences is by looking at traits such as age, gender, sexual orientation, religion, group membership, and racial, ethnic and cultural background. According to your textbook, what is this called?

answer

demographic audience analysis

question

The fact that audiences are egocentric means that

answer

listeners interpret what you say on the basis of what they know and believe.

STUDY

Animation Audience Analysis Linguistics Specific Purpose Statement Speech

Chapter 4: Reaching the Audience 10 terms

Viola Marenco

10 terms

Preview

Chapter 4: Reaching the Audience

question

What is an audience-centered speaker?

answer

An audience-centered speaker strives to understand the listeners so that he or she can meet their needs and interests

question

What is meant by audience analysis and adaptation?

answer

Analysis means finding out exactly who the listeners are and what they know. Adaptation means shaping a speech to satisfy the listeners' particular needs and interests.

question

How can a speaker get advance information about an audience?

answer

Interview the program director, talk to a few prospective listeners, or send a questionnaire to the future audience

question

What are taboos, and why are they an important concern for a speaker?

answer

Taboos are prohibitions in a culture; violating them can offend an audience.

question

Do international audiences usually prefer a presentation that is humorous and informal, or one that is serious and formal?

answer

International audiences usually prefer a serious, formal tone. An informal approach is often viewed as frivolous and disrespectful

question

What is ethnocentrism?

answer

The belief that one's own cultural group is superior to other groups

question

Who is the best source of information about the needs of listeners with disabilities, and why?

answer

The disabled listener—because he or she knows best what accommodations need to be made

question

What approach should you take if listeners have an unfavorable attitude toward your speech goal?

answer

Try to win listeners to your position, but if this fails, be content to at least move them closer to your view

question

What guidelines should be followed for a speech to an audience that knows little or nothing about your topic?

answer

(1) Limit the number of new ideas, (2) If possible, use visual aids, (3) Use down-to-earth language, (4) Repeat key ideas, and (5) Give vivid examples

question

What might happen if you give a speech that is different from the one the audience was expecting?

answer

Some members of the audience might be disappointed, even angry

STUDY

Audience Analysis Linguistics Open Ended Questions Speech

exam: chap 6 15 terms

Sarah Adrian

15 terms

Preview

exam: chap 6

question

audience-centeredness

answer

keeping the audience foremost in mind at every step of speech preparation and presentation

question

egocentrism

answer

the tendency of people to be concerned above all with their own values, beliefs, and well-being

question

demographic audience analysis

answer

audience analysis that focuseson demographic factors such as age, gender, religion, sexual orientation, group membership, and racial, ethnic, or cultural background

question

stereotyping

answer

creating an oversimplified image of a particular group of people, usually by assuming that all members of the group are alike

question

situational audience analysis

answer

audience analysis that focuses on situational factors such as the size of the audience, the physical setting for the speech, and the disposition of the audience toward the topic, the speaker, and the occasion

question

attitude

answer

a frame of mind in favor of or opposed to a person, policy, belief, or institution, etc

question

fixed-alternative questions

answer

questions that offer a fixed choice b/w 2 or more alternatives

question

scale questions

answer

questions that require responses at fixed intervals along a scale of answers

question

open-ended questions

answer

questions that allow respondents to answer however they want

question

why must a speaker be audience-centered?

answer

to gain the desired response from the listeners

question

what does it mean to say that people are egocentric? what implications does the egocentrism of audiences hold for you as a public speaker?

answer

they do not take into consideration other people's beliefs, values, or well-being. they might not give the response expected because they have prejudgments and do not consider what the speaker is trying to convey

question

what are 6 demographic traits of audiences discussed in this chapter? why is each important to audience analysis?

answer

1. age, 2. gender, 3. religion, 4.sexual orientation, 5. racial, ethnic, and cultural background, 6. group membership, they all affect the listeners frame of reference

question

what is situational audience analysis? what factors do you need to consider in situational audience analysis?

answer

audience factors that focus on situational factors, size, physical setting, disposition towards the topic: interest, knowledge, attitude, disposition towards the speaker, disposition towards the occasion

question

what are the 3 kinds of questions used in questionnaires? why is a good idea to use all 3 in the audience analysis?

answer

fixed-alternative, scale, open-ended. 2 things are done-1. elicited specific information about the audience, 2. probed more deeply into their attitudes toward the speech topic

question

what methods can you use to adapt your speech to your audience before the speech? during the speech?

answer

before: 1. assessing how your audience is likely to respond to what you say in your speech 2. adjusting what you say to make it as clear, appropriate, and convincing and possible. during: modify

STUDY

Audience Analysis Business Business Communications Business Management Cause Effect Pros And Cons

BCOM Chapter 5 – Flashcards 21 terms

Lewis Gardner

21 terms

Preview

BCOM Chapter 5 – Flashcards

question

Analyzing a business problem typically involves:

answer

uncovering relevant facts.

question

Which of the following is most likely to be true about excellent business writers?

answer

They spend a significant amount of time in reviewing their work.

question

The deductive approach is also known as the _____ approach.

answer

direct

question

Which of the following is typically included in the planning stage of writing an effective business message?

answer

Generating the best of ideas to address a business issue

question

To build well-reasoned business positions, one should:

answer

avoid faulty cause/effect claims.

question

Which of the following techniques is most likely to make business messages more positive?

answer

Displaying a confident attitude

question

Which of the following should ideally be one of the goals of a business communicator?

answer

To express the message in a way that respects others

question

The inductive approach to writing a business argument:

answer

allows one to provide the supporting reasons first before the primary message.

question

While analyzing the advantages of introducing orientation programs for new employees, Carter learns that these programs can make new employees more comfortable in their jobs and thus help them to focus on their jobs. This in turn increases employee efficiency and reduces the likelihood that they will quit their jobs. In view of this information, identify the statement that best illustrates exaggeration of facts.

answer

Orientation programs eliminate the likelihood of new employees quitting their jobs.

question

Terence works as a software developer and is very particular about maintaining the quality of his work. He has set a very high standard for himself as well as those working under him. Terence's high ideals are referred to as:

answer

values

question

Which of the following is most likely to be included in the drafting stage of writing an effective business message?

answer

Making the message easy to read

question

Tulip has been assigned the task of creating an effective business message aimed at making the employees understand the benefits of working in a group. In the process of creating the business message, she studies the background of the employees and their needs and priorities. This action of Tulip is most likely to belong to which of the following steps of the AIM planning process used for developing influential messages?

answer

Audience analysis

question

Typically, in the context of developing effective business messages, priorities of the targeted audience:

answer

tend to shift more often than values.

question

While examining the pros and cons of introducing a stress busting yoga program for the employees of Hillock Inc. Sheldon learns that the pros far outnumber the cons and decides to recommend the implementation of the yoga program. Which of the following statements is most likely to increase the positivity of his proposition?

answer

The yoga program would increase the efficiency of the employees.

question

_____ are statements that can be relied on with a fair amount of certainty and can be observed objectively.

answer

Facts

question

Values

answer

refer to enduring beliefs and ideals that individuals hold

question

Priorities

answer

involve ranking or assigning importance to things, such as projects, goals, and tasks. Priorities tend to shift more often than values.

question

Facts

answer

are statements that can be relied on with a fair amount of certainty (most things are not absolutely certain in the business world) and can be observed objectively

question

Conclusions

answer

are statements that are reasoned or deduced based on facts

question

Positions

answer

are stances that you take based on a set of conclusions

question

direct or deductive

answer

approach. In other words, they begin by stating the primary message, which is typically a position or recommendation. Then they lay out the supporting reasons

STUDY

Audience Analysis Business Business Communications Business Management Cause Effect Deductive Approach Pros And Cons

BUAD 302 Chapter 5 – Flashcards 15 terms

Aiden Boyd

15 terms

Preview

BUAD 302 Chapter 5 – Flashcards

question

Which of the following is typically included in the planning stage of writing an effective business message?

answer

Generating the best of ideas to address a business issue

question

The deductive approach is also known as the _____ approach.

answer

direct

question

To break out of the reputation of an inexperienced newcomer you should:

answer

ask your boss for ideas about improving your professional reputation.

question

Typically, in the context of developing effective business messages, priorities of the targeted audience:

answer

tend to shift more often than values.

question

In order to make business messages more positive business writers should focus on actions they can accomplish, and demonstrate a realistic optimism. However, they should be careful:

answer

not to exaggerate facts.

question

At the U.S. division of Bluebell Inc. the productivity of the employees was going down. Kinsey, the branch manager conducts a thorough research and learns that most of the employees were involved in social loafing. While preparing the report on his findings, Kinsey states his view in the primary message. Then he lays down the evidence supporting his argument and finally concludes with suggestions for solving the problem at hand. The message developed by Kinsey is based on the _____ approach.

answer

deductive

question

Which of the following is most likely to be true about excellent business writers?

answer

They spend a significant amount of time in reviewing their work.

question

answer

Audience analysis

question

While examining the pros and cons of introducing a stress busting yoga program for the employees of Hillock Inc., Sheldon learns that the pros far outnumber the cons and decides to recommend the implementation of the yoga program. Which of the following statements is most likely to increase the positivity of his proposition?

answer

The yoga program would increase the efficiency of the employees.

question

In all business messages, communicators should ideally aim at:

answer

projecting concern for others.

question

While preparing a report, Daniel places the supporting reasons before the primary message. This report is based on the _____ approach.

answer

inductive

question

The inductive approach to writing a business argument:

answer

allows one to provide the supporting reasons first before the primary message.

question

Which of the following is most likely to contribute toward lowering a person's credibility?

answer

Exaggeration of facts

question

Analyzing a business problem typically involves:

answer

uncovering relevant facts.

question

answer

values.

STUDY

Audience Analysis Business Business Communications Business Management Concern For Others Emotional Appeal

Chapter 5 BCOM 3950 – Flashcards 36 terms

Jonathan Walsh

36 terms

Preview

Chapter 5 BCOM 3950 – Flashcards

question

Writing effective messages in business helps

answer

Boost Productivity, drive collaboration

question

In writing business messages, the planning stage focuses on ensuring excellent

answer

Content

question

Average and poor business writers are more likely than excellent writers to focus on the ___ stage first

answer

Drafting

question

Order from first to last the following steps as they typically occur in developing sound business ideas.

answer

1. identification of questions and problem 2. research to gather information 3. making conclusions or finding solutions

question

The underlying, overall message that people get from a business communication is called the ___ message of the communication

answer

Meta

question

A listener-centered approach to business messages focuses on the input of which of the following?

answer

colleagues, clients

question

The AIM process includes which of the following steps?

answer

idea development, message structuring, audience analysis

question

When business thinkers are mentally flexible, they possesses the ability to

answer

understand contrasting views

question

In terms of tone, which two of the following do readers respond to best?

answer

the projection of positivity, concern for others

question

An audience's assessment of a business communication message is largely based on the author's

answer

Credibility

question

Which of the following are a part of developing the structure of a business message?

answer

finding and framing the primary message, arranging the logic of the primary message

question

Understanding the constraints of the audience of a business message means that the message should be crafted to

answer

question

Business writers who effectively craft their message do which of the following?

answer

Keep the needs of secondary audience in mind, foresee the reaction of their audience, remember the values of their audience

question

Writers of well-crafted business messages possess the ability to ___ their audience.

answer

influence, understand

question

In effective business messages, any analogies should be rooted in

answer

similarities

question

In a business message, ___ words emphasize positive, harmonious relationships and positions.

answer

Constructive

question

which of the following statements about workplace priorities is not true?

answer

Priorities are more constant than values.

question

Which of the following are characteristics of effective and compelling business message frames?

answer

They are memorable, they are appealing

question

An indirect approach is often used for which of the following types of business messages?

answer

to give negative news

question

The conclusion of a business message is usually the

answer

call to action

question

Knowing which secondary audience might view a business communication, its author might need to

answer

avoid including some confidential content, provide additional background information.

question

When writing a business message, a key component of credibility comes from demonstrating

answer

interest in others

question

Which of the following are means that business professionals employed to draw out superior ideas?

answer

The draw diagrams, they write out notes, they brainstorm with team members

question

Which of the following are aspects of the analysis step of business idea development?

answer

Drawing conclusions, discovering related facts, adapting a position

question

In business messages, a can do attitude has which of the following qualities?

answer

Enthusiasm, confidence, optimism

question

Framing the primary message involves presenting the message

answer

From an overall theme

question

Which of the following are part of clearly understanding the outcome a business professional wants to achieve while developing ideas for a business message?

answer

Achieving balance between ideal outcomes and work relationships, promoting a distinct position based on level of commitment

question

Business message readers generally have a better reaction to an author who is seen as

answer

Open to a variety of options and ideas

question

Which of the following are ways and inexperienced to newcomer can improve a professional reputation?

answer

Ask to take on projects with greater responsibilities, be in attendance at numerous meetings, dress in a manner that reflects the company's corporate culture

question

Readers will usually incorporate a business message containing the repeated use of the we voice as

answer

Team focused

question

Over the course of many Communications, the last message you send become the basis for

answer

Your reputation

question

When the writer of a business message gives the impression of having conducted an analysis that was actually completed by another team member, the writer is

answer

Taking credit for the work of others

question

During the planning stage of business message formation, anticipating a reader's reaction is tied to

answer

The ways a reader will think and feel, how the message will affect workplace relationships

question

Templates are used to create a business message for which of the following reasons,

answer

To Define its structures, to organize its appearance

question

as a rule of thumb, what is the minimum time needed to change a professional reputation

answer

6 months

question

Which of the following are typical perceptions that readers have a business message that includes exaggeration?

answer

STUDY

Audience Analysis Interpersonal Communication Linguistics Meet New People

business communication chapters 1& 2 – Flashcards 50 terms

Briley Leonard

50 terms

Preview

business communication chapters 1& 2 – Flashcards

question

individuals communicate to?

answer

satisfy needs

question

when valuing communication each of us want to be?

answer

heard, appreciated, and wanted.

question

How much time do managers spend on communication

answer

60-80%

question

The Key to Becoming a Good Manager

answer

Make people feel valued and valuable and they will achieve magnificent feats for you

question

Research says the one question that each person ask and tries to answer is?

answer

-Why am I here?

question

COMMUNICATION PROCESS: Recent survey of executive document that abilities in _____ and ____ are major determinants of career success.

answer

writing and speaking

question

What does the sender do in the communication process?

answer

encodes selects channel sends message

question

What does the receiver do in the communication process?

answer

-decodes message -encodes response

question

what are the different types of communication channels?

answer

-face to face -two way -one way

question

what is the most effective form of communication?

answer

face-to-face

question

Describe two way communication

answer

-not face to face -phone -txt messages

question

Describe one way communication

answer

-not face to face -email -letters -memos

question

Written documents are required when?

answer

legal matters are involved and written records must be retained

question

Factors that hinder the communication process are referred to as

answer

interferences or barriers

question

Decoding the message may be prohibited by?

answer

-sender not using appropiate vocabulary, not being clear or concise -reciever being intimidated or bored by sender(causing anxiety)

question

Indifferences with communication include

answer

-differerences in education, culture, etc. -physical issues: noise, interuptions, uncomfortable surroundings, and language barrier

question

Formal communication

answer

created by mgmt to define individual and group relationships and to specify lines of responsibility

question

Informal communication best known component

answer

Grapevine

question

Informal communication: GRAPEVINE is often called

answer

rumor mill

question

Informal communication: GRAPEVINE-Advantages?

answer

-speedy: fire emergency -spread to large number of people

question

Informal communication: GRAPEVINE-Disadvantages?

answer

-inaccurate -no consistent source

question

Informal communication: GRAPEVINE- Due . . . to widespread downsizing and corporate scandals during the last few years, employees in many organizations are demanding to be better ____?

answer

infromed

question

Informal communication: GRAPEVINE-"Instead of denying or condemning the grapevine, the effective manager will learn to use the ____ _____?

answer

informal network

question

Downward communication

answer

from superiors to employees

question

upward communication

answer

from employees to supervisors

question

Horizontal communication -ex

answer

between employees on the same level -Knights of the round table

question

TQM promotes?

answer

honest, open communication

question

Strategic forces influencing Business communication

answer

-Legal and ethical constraints -illegal and unethical behavior -pagano model

question

Strategic forces influencing Business communication: Legal and ethical constraints (ECPA)

answer

Electronic communication privacy act -preventing computer crime, retrieving lost messages, and regulating employee morale

question

Strategic forces influencing Business communication: Reasons for illegal and unethical behavior (3)

answer

-Greed -Obsession with personal advancement -Expectations of not getting caught

question

Strategic forces influencing Business communication: Pagano model of ethics ask what 6 questions

answer

- Is the proposed action legal? -What are the benefits and costs involved? -Would you want this action to be a universal standard approved by everyone? -does the action pass the light-of-day test? -Does the action pass the Golden Rule test? Does the action pass the ventilation test?

question

Strategic forces(3)

answer

-Diversity challenges -Team environment -Changing technology

question

Strategic forces: DIVERSITY CHALLENGES INCLUDE

answer

-Cultural differences (ethnocentrism) -Generational -Gender

question

Strategic forces: DIVERSITY CHALLENGES(define ethnocentrism)

answer

people wrongly believe that the specific patterns of behavior desired in their own culture are universally valued.

question

Strategic forces: TEAM ENV.

answer

-small number of ppl who work together for a common purpose -common purpose and measurable goals for which the team can be held accountable, independent of its individual members

question

Behavioral theories are founded on who?

answer

Maslow

question

Maslow's research on behavioral theory focused on

answer

-psychological needs

question

Psychological needs of maslow's behavioral theory consist of?

answer

-safety and security -social needs(love, acceptance, belonging) -ego or esteem(to be heard, appreciated, wanted) -Self actualizing(fullest potential)

question

Nonverbal communication can account for?

answer

90%of the face-to-face message being relayed

question

What is the most important communication skill

answer

listening

question

Bad habits of listening include

answer

-faking attention -allowing disruptions -dismissing subjects as uninteresting -failing to obverse nonverbal aids

question

Listening types:

answer

-casual listening -listening for info -intensive listening -empathetic listening

question

Group communication

answer

question

What is the difference b/t groups and teams?

answer

- A team is typified by a clear identity and high level of commitment on the part of the members -groups are made up of members who play a variety of roles

question

Why are odd numbers of group members preferred?

answer

decisions are possible without tie votes

question

How important is leadership in a group?

answer

critical to group success

question

Goal setting in GROUP COMMUNICATION?

answer

share a common goal, interest, or benifit

question

communication styles -men -women

answer

-men:dominate, interrupt, perceived as stereotypical leader -women: submissive, supportive, perceived as stereotypical notetaker

question

Effective Meetings include:

answer

-Agenda -time limits -participation not conflict -exchange of ideas -minutes

question

effective meeting time

answer

20-30 minutes

STUDY

Attitudes And Beliefs Audience Analysis Linguistics Specific Purpose Statement

Writing ; Speaking For Business (Baker) – Flashcards 121 terms

Kaiya Hebert

121 terms

Preview

Writing ; Speaking For Business (Baker) – Flashcards

question

PACS

answer

Topic: Planning Purpose, Audience, Context, Strategy

question

OABC

answer

Topic: Pattern Opening, Agenda, Body, Closing

question

5 Cs

answer

Topic: Content Clear, Complete, Correct, Considerate, Convincing

question

CLOUD

answer

Topic: Paragraphs Coherence - Do sentences flow? Length - Paragraphs too long? Organization - Paragraphs organized w/topic and summarizing sentence? NOT in bad news letters though Unity - All related to topic sentence? Development - Support topic sentence but not overdone?

question

SPELL

answer

Topic: Sentences Structure, Punctuation, Errors in grammar, Language (diction), Length (conciseness)

question

HATS

answer

Topic: Visual Design Headings, Art/graphics, Typography, Spacing

question

DOCS

answer

Topics: Reviewing and Revising Design (HATS) Organization (OABC) Content (5Cs and CLOUD) Sentences (SPELL)

question

3 Ms

answer

Media, Message, Messenger

question

Top Down Outlining

answer

Traditional Outlining (outline with a hierarchy of numbers and bullets) Mind Map Outlining (web diagram)

question

Bottom Up Outlining

answer

Create a Free List Categorize the Information Sequence the Information

question

Reverse Outlining

answer

Go through a paper that has already been written and make an outline

question

Outline Testing

answer

Inclusion (Presence) Exclusion (Absence) Hierarchy (Horizontal) - in the correct order? Sequence (Vertical) - in the best order possible? Language (Parallelism)

question

Direct Approach

answer

State main message and follow with details

question

Indirect Approach

answer

Start w/background information and delay main message--think bad news letter

question

Four Types of Agendas

answer

1) Quantify 2) Identify 3) Organize 4) Symbolize

question

Why not include an agenda?

answer

Bad news!

question

What do agendas do?

answer

Prepare reader and simplifies skimming

question

3 Ways to Develop Main Point

answer

Applications Evaluations Explanations

question

Coherence v. Cohesion

answer

Coherence - logical and rational relationship Cohesion - specific words which connect ideas

question

Coherence v. Unity

answer

Coherence - logical flow Unity - content relates to topic sentence

question

Conclusions v. Recommendations

answer

Conclusions - informative, simple statements Recommendations - invite action

question

What makes a message difficult to read?

answer

Unfamiliar topic, large amounts of information, unfamiliar words

question

Analysis v. Evaluation v. Synthesis

answer

Analysis - break down into parts Evaluation - judge something's quality Synthesis - develop a solution to make something better

question

5 Steps in Persuassion

answer

1) Frame the problem 2) State proposed solution 3) Provide info to support 4) Resolve concerns, give counter arguments, downplay competing proposals 5) Request audience action

question

2 Forces Involved in Persuasion

answer

1) Reason arguing for change 2) Reasons arguing against chance

question

Logic-Based Persuasion Strategies

answer

Analogy Legal Cause and Effect Generalization

question

Emotion-Based Persuasion Strategies

answer

Morality Pride Reciprocity Safety/Fear

question

Fallacies

answer

Bandwagon Evidence False Analogy False Causality Lack of Evidence to Contrary Tradition--think fiddler on the roof :-) Slippery Slope Anonymous Authority

question

Purpose

answer

Inform Persuade Build Relationships of Trust

question

Audience

answer

Primary - person you are writing for Secondary - people who need to know info being sent Tertiary - people you don't know about who will be getting info

question

Demographic Analysis

answer

Learn about audience by demographics (socio-economic, sexual orientation, religion, marital status, gender, etc.)

question

Psychographic Analysis

answer

What are your audience's interests, opinions, beliefs, etc.?

question

External v. Internal v. Situational Factors

answer

External - what industry do they work in? Who are their competitors? Internal - company mission, employees' purpose Situational - What situational factors are there? Is there money involved? Is this a one-time thing or a repeat event?

question

Richness

answer

Greatest number of message aspects (verbal, non-verbal, visual)

question

Immediacy

answer

How quickly will it get there?

question

Permanence

answer

Will it stick around? Paper v. conversation

question

Control

answer

Will you be able to limit its reach? Electronic? No. Paper? More likely.

question

Cost

answer

How expensive is it? Printer v. video

question

Team Development Stages

answer

Forming Storming Norming Performing

question

American v. Continental Eating

answer

American: Knife in right hand, put down, pick up fork with right to eat Continental: Knife in right, fork in left and fork stays in left

question

Reflective listening

answer

confirming ideas with speaker

question

Turn Taking

answer

One person shouldn't dominate conversation

question

Two Main Heading Factors

answer

1) Act as sign posts. Tell audience what comes next. 2) Headings show structure.

question

Question Heading

answer

Focuses on issue and helps reader answer specific question 3 types of headings: topic, statement, question

question

3 Is

answer

Introduce Insert Interpret

question

Legend

answer

Explanatory list of symbols/colors

question

Callout

answer

text beside graphic w/line to direct attention to an area of the graphic

question

Braced Headings

answer

Major headings over secondary headings

question

T Chart Use

answer

Used for simple decisions

question

Decision Table

answer

Use when there are multiple options, quantitative and qualitative information (useful in side by side comparison) Label, Order correctly, number simply, limit length, highlight

question

Bar v. Line v. Pie Charts

answer

Bar - easy to get info from, do NOT deceive the audience with these Line - Useful for showing what happens over time, limit lines used Pie - Show quantity by area, bars are simpler/preferred (less confusion), no way to compare unless you use two, area is hard for people to interpret

question

Pictogram

answer

Bar chart with pictures showing data

question

Scatter Plot Chart

answer

Put two sets of data against each other to show correlation

question

Positive v. Negative Correlation

answer

Positive = direct relationship Negative = inverse relationship

question

Pie Chart - Misc. Data

answer

Always last segment of pie chart

question

Vector v. Rater Graphics

answer

Vector = made of basic lines and shapes, created mathematically Raster = composed of pixels, large files

question

Flow Chart

answer

Graphical representation of steps to explain sequence

question

Infographic

answer

Graph and text combined, purpose drives design

question

Rule of 3rds

answer

Imagine tic-tac-toe board and put subject at an intersection (not middle of photo)

question

Sans Serif v. Serif

answer

Sans Serif - no flourishes, used for titles and electronic documents Serif - little finishing marks, easy to read in long paragraphs

question

How many points in an inch?

answer

question

Orphan and Widow

answer

Orphan - first line by itself at bottom of page Widow - last line by itself at the top of a page

question

Four Phases of Document Review

answer

1) Review and Revise (HATS) 2) OABC 3) Review and Revise Content (CLOUD) 4) Review sentences (SPELL)

question

Causes and Symptoms

answer

Causes - origin Symptom - outcome Cause NOT symptoms should be fixes

question

Cause and Effect Diagram

answer

Used to determine main cause of a problem

question

3 Factors a manager should consider before involving group

answer

Is your knowledge greater than that of the group? Do you have total control of outcome? Does the group work well together?

question

Idea behind Brainstorming

answer

Quantity will yield QUALITY

question

3 Ways to enhance creativity

answer

Think of people Add more of the same Think external factors

question

Gallery Writing

answer

Wandering around to different sheets of paper, very passive and overcomes social shortcomings

question

Divergent v. Convergent Thinking

answer

Diversity of Ideas v. Group moving towards a single solution

question

Personnel Performance Problems

answer

Ability Training Environmental Motivational Morale

question

Purpose of Proposals

answer

Express your needs while committing to provide certain things

question

Force Field Analysis

answer

Identify forces working for and against your plans, goal is to decrease negatives while enhancing positives

question

RFP

answer

Request for Proposal

question

6 Sections of a Proposal

answer

Background Solution Plan Qualifications Benefits Costs

question

Strengthening a Proposal

answer

Frame the problem Support solution fully Invite acceptance by including contact info

question

Primary v. Secondary Research

answer

Primary - gather original data Secondary - Use existing research

question

Determining a research topic

answer

Think about PAC and narrow down info

question

Evaluating a Website

answer

Current:How recent? Authority: The author is? Reliability: What domain is it? i.e. .com, .org, .gov Purpose/Point of View: What was author's purpose?

question

Boolean Operators

answer

AND OR - broadens search NOT - excludes

question

Specific v. Nonspecific Criteria

answer

If specific, fewer results but relevant. If not specific, more results but not as relevant. i

question

Documentation is important why?

answer

Gives Credit Shows path to source Complies w/laws

question

In-Text Citations v. Documentary-Note Style

answer

In-Text = author's last name, publication year, and page numbers Documentary-Note = uses footnotes and superscripts

question

Validity v. Reliability

answer

Validity = research measures what it says it will Reliability = must be repeatable w/same results

question

5 Types of Research Methods

answer

Interview Focus Group Survey Observation Experimental

question

Interview Types

answer

Structured = pre-determined questions Semi-Structured = questions are flexible and may change Unstructured = responses will guide

question

Random Sampling Types

answer

Random Stratified = ensures sample is representative, focus on different areas demographically (by location, for instance) Systematic = randomly chooses first candidate and then chooses nth after that

question

Unrestricted Multiple Choice

answer

Choose all that apply!

question

Disadvantages of ranking questions

answer

Doesn't allow somebody to have same opinion about two groups

question

How to improve response rate on questionnaire

answer

Use clear title Ensure anonymity Incentivize Keep it short Keep main idea in mind Make Qs easy

question

When gathering primary data

answer

Create a script Make sure all devices work Follow Up Take Detailed Notes

question

How to analyze numerical primary data

answer

Standardize Data, understand data context, visualize data, understand data types

question

Business Report

answer

Docs that explain and analyze critical facts needed for decision making

question

Purposes of Business Reports

answer

Inform Persuade Help build relationships of trust

question

3 Types of Business Reports

answer

Periodic Reports Progress " Problem Solving " Compliance "

question

Major Steps in Conducting Business Research

answer

Problem/Opportunity Methodology Data Gathering Analysis Conclusion Recommendations

question

First Step in Problem Solving

answer

Identify Problem!

question

Elements on Title Page

answer

Title Name of who requested report Name and position of writers Date

question

Executive Summary

answer

Mini Report with critical info for those who can't read everyting

question

Why should reports use a direct approach USUALLY?

answer

Superiors will care about your recommendations--not how you came to those conlusions

question

Methodology

answer

How to gather and analyze data

question

Including a decision table in a report

answer

Shows results clearly with weights and organizes high to low

question

Factor v. Alternative

answer

Factor - quality you would find in an alternative (cost, quality, etc) Alternative - possible solution that can have different factors

question

Why is high to low sequencing important in decision tables?

answer

Increases readability

question

Factor by Alternative . Alternative by Factor

answer

Factor by Alternative lists a factor and then how each alternative looks considering that factor (cost of solution A v. B) Alternative by Factor lists an alternative and all factors (Solution A's cost and implementation and then the next solution)

question

Finding v. Conclusion v. Recommendation

answer

Finding - something found during research Conclusion - Generalized statement that grows out of findings Recommendation - suggestion based off of conclusions

question

Report Appendices Include...?

answer

Supplemental info including detailed charts and graphics

question

Short v. Long v. Slide Reports

answer

Short - Only critical info included Long - useful w/lots of info Slide - Good for quickly expressing message, great for visuals and sharing

question

Advantages of Slide Reports

answer

Chunks info forcing reader to define info clearly People like reading them better Conveys info more effectively Ideas easy to find/understand Slides = easily copied Contain links!

question

What should we consider while revising reports?

answer

DOCS! Design (HATS), Organization (Clear agenda and direct), Content (5 C's and CLOUD), Sentences (SPELL)

question

Purposes of Social Media

answer

Inform Persuade Build Trust

question

Synchronous v. Asynchronous

answer

Real Time v. Delay

question

PAR

answer

Problem Action Result

question

BFOQ

answer

Bona Fide Occupational Question

question

RGB

answer

Red, Green, Blue

question

Shade v. Tint

answer

Shade = black Tint = white

question

Value v. Hue v. Temperature

answer

Value = lightness and darkness Hue = Mixing primary colors Temperature = warm and cold

question

CARBS

answer

Contrast Alignment Repetition Balance Spacing

question

Ways of Learning

answer

Auditory Visual Experimental

question

3 Factors Affecting Voice Quality

answer

Pitch Pace Volume (These 3 Factors Make Up Tone)

question

JUST REMEMBER to Walk, Stop, and Talk

answer

Walk, Stop, Talk, Walk, Stop, Talk...

STUDY

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