Chapter 5 BCOM 3950

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Writing effective messages in business helps
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Boost Productivity, drive collaboration
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In writing business messages, the planning stage focuses on ensuring excellent
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Content
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Average and poor business writers are more likely than excellent writers to focus on the ___ stage first
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Drafting
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Order from first to last the following steps as they typically occur in developing sound business ideas.
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1. identification of questions and problem 2. research to gather information 3. making conclusions or finding solutions
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The underlying, overall message that people get from a business communication is called the ___ message of the communication
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Meta
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A listener-centered approach to business messages focuses on the input of which of the following?
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colleagues, clients
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The AIM process includes which of the following steps?
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idea development, message structuring, audience analysis
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When business thinkers are mentally flexible, they possesses the ability to
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understand contrasting views
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In terms of tone, which two of the following do readers respond to best?
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the projection of positivity, concern for others
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An audience’s assessment of a business communication message is largely based on the author’s
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Credibility
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Which of the following are a part of developing the structure of a business message?
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finding and framing the primary message, arranging the logic of the primary message
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Understanding the constraints of the audience of a business message means that the message should be crafted to
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Business writers who effectively craft their message do which of the following?
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Keep the needs of secondary audience in mind, foresee the reaction of their audience, remember the values of their audience
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Writers of well-crafted business messages possess the ability to ___ their audience.
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influence, understand
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In effective business messages, any analogies should be rooted in
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similarities
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In a business message, ___ words emphasize positive, harmonious relationships and positions.
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Constructive
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which of the following statements about workplace priorities is not true?
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Priorities are more constant than values.
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Which of the following are characteristics of effective and compelling business message frames?
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They are memorable, they are appealing
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An indirect approach is often used for which of the following types of business messages?
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to give negative news
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The conclusion of a business message is usually the
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call to action
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Knowing which secondary audience might view a business communication, its author might need to
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avoid including some confidential content, provide additional background information.
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When writing a business message, a key component of credibility comes from demonstrating
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interest in others
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Which of the following are means that business professionals employed to draw out superior ideas?
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The draw diagrams, they write out notes, they brainstorm with team members
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Which of the following are aspects of the analysis step of business idea development?
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Drawing conclusions, discovering related facts, adapting a position
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In business messages, a can do attitude has which of the following qualities?
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Enthusiasm, confidence, optimism
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Framing the primary message involves presenting the message
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From an overall theme
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Which of the following are part of clearly understanding the outcome a business professional wants to achieve while developing ideas for a business message?
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Achieving balance between ideal outcomes and work relationships, promoting a distinct position based on level of commitment
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Business message readers generally have a better reaction to an author who is seen as
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Open to a variety of options and ideas
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Which of the following are ways and inexperienced to newcomer can improve a professional reputation?
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Ask to take on projects with greater responsibilities, be in attendance at numerous meetings, dress in a manner that reflects the company’s corporate culture
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Readers will usually incorporate a business message containing the repeated use of the we voice as
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Team focused
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Over the course of many Communications, the last message you send become the basis for
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Your reputation
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When the writer of a business message gives the impression of having conducted an analysis that was actually completed by another team member, the writer is
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Taking credit for the work of others
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During the planning stage of business message formation, anticipating a reader’s reaction is tied to
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The ways a reader will think and feel, how the message will affect workplace relationships
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Templates are used to create a business message for which of the following reasons,
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To Define its structures, to organize its appearance
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as a rule of thumb, what is the minimum time needed to change a professional reputation
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6 months
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Which of the following are typical perceptions that readers have a business message that includes exaggeration?
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