Test 2: Chapter 6 Analyzing the Audience

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The primary purpose of speechmaking is to
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gain a desired response from listeners.
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Audience-centeredness involves keeping your audience foremost in mind at
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every step of speech preparation and presentation.
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True/False: Adapting your message to the needs of a particular audience means that you must inevitably compromise your beliefs.
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false, Feedback: You can remain true to your beliefs while adapting your message to the needs of a particular audience.
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True/False: One key to successful speaking is to determine which audiences are worthy of your best efforts to communicate your ideas.
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false, Feedback: One key to successful speaking is to consider every audience as worthy of your best efforts to communicate your ideas.
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According to your textbook, the tendency of people to be concerned above all with their own values, beliefs, and well-being is called
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egocentrism
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The process of creating a bond with listeners by emphasizing common values, goals, and experiences is called __________ by communication scholars.
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identification
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major factors in demographic audience analysis? (4 answers)
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gender, age, group membership, and sexual orientation
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True/False: Taking account of your listeners’ racial, ethnic, or cultural background is an important factor in situational audience analysis.
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False, Feedback: Taking account of your listeners’ racial, ethnic, or cultural background is an important factor in demographic–rather than situational–audience analysis.
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According to your textbook, what is a factor in situational audience analysis?
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the size of the audience
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When gauging your audience’s disposition toward the speech topic, you should take into account their (3 answers)
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interest, knowledge, and attitude toward the topic.
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True/False: As a general rule, the larger your audience is, the more formal your speech presentation should be.
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True
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Questions that require responses at fixed intervals along a scale of answers are called ____________ questions.
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scale
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“Do you think gun control is a workable solution to the problem of violence in U.S. schools?” is an example of a(n) ____________ question.
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open-ended
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Mayor Kathleen Baldwin has been asked to address the Wakefield Community Association about the issue of constructing a swimming pool in the neighborhood. The most important factor Baldwin should consider when analyzing her audience is probably its
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attitude toward the topic
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Dr. Kristin Lutz is preparing an informative talk about Twin-to-Twin Transfusion Syndrome for an audience of expectant parents. The most important factor Dr. Lutz should consider when analyzing her audience is probably its
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knowledge of the topic, Feedback: Because of the technical nature of Twin-to-Twin Transfusion Syndrome, the most important factor Dr. Lutz should consider when analyzing her audience is its knowledge of the topic.
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What are the five factors to consider in situational audience analysis?
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the size of the audience. the physical setting in which the speech occurs. the audience’s disposition toward the topic, speaker, and occasion.
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Why is it important to assess your listeners’ level of knowledge about your speech topic?
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If your listeners know little about your topic, you will have to talk at a more elementary level. If they are reasonably well informed, you can take a more technical and detailed approach.
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As the leader of a fund drive to create a new city museum, you have been invited to address a local civic group. In this situation, it is not possible to administer an audience-analysis questionnaire. How can you get information about your audience to use in planning your speech?
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asking the person who invites you to speak to provide a sketch of the group you will be addressing and where you can learn more about the history and purpose of the group. asking someone who has spoken to the group about his or her knowledge of the group. checking the Internet to see if you can find information about the group.
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define audience-centeredness
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keeping the audience foremost in mind at every step of speech preparation and presentation
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define identification
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speakers seek to create a bond with the audience by emphasizing common values, goals, and experiences
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define egocentrism
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the tendency of people to be concerned above all with their own values, beliefs, and well-being
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define demographic audience analysis
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audience analysis that focuses on demographic factors, such as age, gender, religious orientation, group membership, and racial, ethnic, or cultural backround
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define stereotyping
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assuming that all members of the group are alike
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define situational audience analysis (5 answers)
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Analysis focusing on Size, Physical setting, Disposition of audience toward speaker, topic, and occasion
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define attitude
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a frame of mind in favor of or opposed to a person, policy, belief, institution, ect.
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define fixed-alternative questions
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questions that offer a fixed choice between two or more alternatives
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define scale questions
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questions that require responses at fixed intervals along a scale of answers
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define open-ended questions
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questions that allow respondents to answer however they want
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define exigence
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“an imperfection marked by urgency” — a defect that causes one to speak
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define constraints
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limitations and opportunities for what can be said and how audiences shift back and forth
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define audience
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those with an interest and ability to to react to exigence. Can be moved, persuaded to act or change.

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