When developing an advertising program, marketing managers must make four important decisions. Which one of the following is the fourth one of those four steps?

Evaluating advertising campaigns More test answers on https://studyhippo.com/principles-of-marketing-chapter-15-quiz/

Which is benefit of using display advertising with Google to build brand awareness?

expansive network of diverse sites More test answers on https://studyhippo.com/google-adwords-display-advertising/

____ provides the guidelines for company and advertising agency personnel on how the product is to be “positioned” in the marketplace.

[a] The creative strategy statement More test answers on https://studyhippo.com/mktg-business-exam-3/

What has the rise in the amount of advertising and the increase in channels meant for the reach of advertising? (p.146)

its harder to reach a large audience More test answers on https://studyhippo.com/387-e1-the-age-of-hyper-commercialism/

As advertising has bought commercial values into journalism, what is it incompatible with? (p138)

traditional notions of free press More test answers on https://studyhippo.com/387-e1-the-age-of-hyper-commercialism/

what is one characteristics of advertising?

can promote a new or existing product More test answers on https://studyhippo.com/marketing-exam-test-answers/

What is the correct entry for the transaction, PAID $150 FOR ADVERTISING?

Debit Cash and credit Miscellaneous Expense More test answers on https://studyhippo.com/acc1-2-01-testbank-questions-for-accounting-objective-2-01/

What is the correct order of the media, based on advertising revenue in 2012, if the first one was the largest in advertising revenue and the second was the second largest?

Television, Magazine, Newspaper, Internet More test answers on https://studyhippo.com/media-society-final-exam/

What is the most fruitful way to see the issue of advertisings relationship with media? (p.145)

to see the issue as how the media are incorporated into the nation’s broader advertising and marketing system More test answers on https://studyhippo.com/387-e1-the-age-of-hyper-commercialism/

What is the nature of the “paid” aspect of advertising?

fees are paid for space or time More test answers on https://studyhippo.com/marketing-exam-3-chapter-17/

Home Page Social Science Business Advertising Page 133

Advertising Flashcards, test questions and answers

Discover flashcards, test exam answers, and assignments to help you learn more about Advertising and other subjects. Don’t miss the chance to use them for more effective college education. Use our database of questions and answers on Advertising and get quick solutions for your test.

What is Advertising?

Advertising has become a necessary part of modern life. It is used to inform us of new products, services, and events that are available. Advertising can be seen everywhere from television and radio commercials to billboards on the side of the road. With the advancement of technology, companies have found creative ways to market their products through social media platforms such as Facebook, Twitter, Instagram, and YouTube. The main purpose of advertising is to persuade people to purchase a particular product or service. Companies use persuasive techniques such as appealing visuals, catchy slogans and jingles in order to attract potential customers. By using these tactics they draw attention towards their product or service which increases awareness among consumers about what’s being offered in the marketplace. This makes it easier for them make an informed decision when buying something new. However, there are some drawbacks associated with advertising as well; namely that it can be misleading or even inaccurate at times. For example, advertisers may present false information regarding a certain product in order to boost sales but this can leave customers feeling cheated if they find out afterwards that what was promised isn’t actually true. Additionally, excessive advertising can lead people into believing that material possessions will bring them happiness; something which isn’t always accurate either since real happiness comes from within ourselves rather than external sources like money and goods. Overall though advertising does provide benefits; both directly by informing us about new products/services available on the market thereby boosting economic growth and indirectly by providing employment opportunities in various industries related to marketing & communication (e-commerce). As long as we remain aware of its potential pitfalls then we should still be able to enjoy all the advantages that come along with it.