Media & Society Final Exam

Unlock all answers in this set

Unlock answers
question
Cable news channels are as likely to report abut crime affecting poor African-American women and girls as they are about crime affecting wealthy white women and girls.
answer
False
question
Young people who start using a new medium, such as mobile Internet, tend to discontinue use of an older medium.
answer
False
question
What is the correct order of the media, based on advertising revenue in 2012, if the first one was the largest in advertising revenue and the second was the second largest?
answer
Television, Magazine, Newspaper, Internet
question
In a television news broadcast, the receiver would be which of the following?
answer
A family having dinner while the television news program is on
question
A study that looks whether press coverage of budget deficits made audiences talk more about government spending would be an example of which of the following?
answer
agenda setting
question
Short head media excel at delivering which of the following?
answer
a limited amount of content to a large audience
question
When were the first research studies done on Soap Opera listenership/viewership?
answer
1940s
question
Interpreting media content from an artistic or critical point of view is the:
answer
Aesthetic Dimension
question
The first printing press in North American colonies, was made where?
answer
Europe
question
People with low levels of media literacy would assume that the most powerful force controlling the media are which of the following?
answer
Owners
question
Herbert Gans, in his study \"Deciding What's News,\" found that the media was profoundly biased in favor of big business and the evidence of this could be found in most news stories?
answer
False
question
There are approximately _______ daily newspapers in the United States.
answer
1,400
question
The journalistic value of ________ represents the idea that your own country and culture are better?
answer
ethnocentrism
question
______ served as Mr. Conductor on the children's television show Shining Time Station.
answer
Ringo Starr
question
_______ is where a media company uses its combined properties to promote each other and add value to the company.
answer
Synergy
question
During the 1880s and 1890s there were a number of technological advances. Which of the following was not one of those?
answer
First trans-Atlantic telegraph line
question
After the Innovators, what group is the next type of adapters to accept an innovation?
answer
Early Adopters
question
Which of the following was not one of the top 10 advertisers in 2012?
answer
Ford Motor Co.
question
Magazines are starting to recover during the second decade of this century because:
answer
The growth of electronic editions published to tablets like the iPad or the Kindle
question
The researcher who coined the phrase \"mean world syndrome\" was:
answer
George Gerbner
question
\"Free\" media are actually paid for by advertisers who want to research consumers of the media.
answer
True
question
The critical/culture model assumes which of the following?
answer
Audiences actively use the media to construct their view of the world
question
Vertical integration is which of the following?
answer
Controlling the media product from production to delivery
question
Which of the following was the world's first major communication network?
answer
The Roman Catholic church
question
In correct order, what are the stages in the Diffusion Process?
answer
Awareness, Interest, Evaluation, Trail, Adoption
question
Jamal is reading a novel by Stieg Larsson. He is engaging in which of the following types of communication?
answer
Mass communication
question
On the chart which showed which media corporations owned which TV and cable channels, it was noted that there was already one change on it. What is that change?
answer
Comcast/NBC Universal sold its interest in A&E
question
Which of the following best describes the findings of the People's Choice study from 1940?
answer
Audiences are indirectly affected by media campaign messages
question
YouTube attempts to delver a limited number of programs to a large audience.
answer
False
question
Which of the following is not a contemporary mass communication model?
answer
Transmission
question
The theoretical orientation that argues that watching large amounts of television can create a world view that is odds with reality is which of the following?
answer
cultivation analysis
question
An audience member's skills at decoding the underlying message of an action show that force is the proper solution to all problems involves the ________ dimension of media literacy.
answer
moral
question
How many copies does a CD have to sell in a year in order to justify the shelf space it takes up in a local music store?
answer
Four
question
What are the four players in the mass communication process?
answer
Channel, Message, Receiver, Sender
question
Who is a US Congressman from Georgia who spoke in August 1963 at the Lincoln Memorial at the March on Washington?
answer
John Lewis
question
In the 1930s, the growth of national news was partly due to what:
answer
A battle between newspaper and radio
question
Mass communication is an example of which type of one-on-many communication?
answer
One sender to many receivers
question
A media scholar is looking t why so many Americans are watching The Big Bang Theory on television. What kind of effects is this scholar looking for?
answer
Active audience effects
question
The largest publisher of newspapers in the United States is which of the following?
answer
Gannett Corporation
question
Which of the following is the medium that emphasizes the interchangeability of the sender and receiver?
answer
the Internet
question
A newspaper runs stories that suggest that most people in the country support cutting taxes. After reading the stories, people who support raising taxes tend to keep quiet because they think their neighbors all support tax cuts. This would be an example of which of the following?
answer
Spiral of silence
question
The biggest problem Disney Corporation faces in china is which of the following?
answer
Media content is frequently pirated
question
A message being sent through the media must be ______ before it can be transmitted.
answer
Encoded
question
Fears that media messages would have strong, direct effects on individuals grew out of propaganda campaigns during which of the following conflicts?
answer
WW1
question
Online music sellers such as iTunes and Rhapsody would be considered part of which of the following?
answer
long tall
question
Which of the following is an example of the Penny Press paper:
answer
New York Sun
question
Giant superstore bookstores typically carry no more that ______ different titles.
answer
150,000
question
Who was the target of a major investigative journalism series written by Ida M. Tarbell for McClure's magazine in the early 1990s?
answer
John D. Rockefeller
question
Maps are an early example of what?
answer
Media convergence
question
The largest group of magazines in the US is:
answer
Farm and Ag
question
The two main traditional revenue sources for newspapers are:
answer
Advertising and circulation
question
The most popular magazine topic for 2010, as measured by page count, was:
answer
Entertainment/celebrity
question
A Penny Press paper was likely to cost what?
answer
2 cents
question
What do Fahrenheit 451, I Know Why The Caged Bird Sings ,The Scarlet Letter, and Slaughterhouse Five have in common?
answer
People have attempted to ban each of them
question
The greatest drop in newspaper advertising revenue was in what year?
answer
2009
question
What was an issue with monks hand-copying manuscripts?
answer
No standards filing or cross-referencing system
question
Sarah Josepha Hale, in addition to serving as editor of Godey's Lady's Book, is known for what?
answer
campaigning for the establishment of Thanksgiving as a holiday
question
Books are distributed to bookstores by which of the following?
answer
Companies like Ingram Book Group
question
Which of the following is the biggest circulating magazine in the United States?
answer
AARP: The Magazine
question
The Civil War and the development of the telegraph introduced what in the way stories were?
answer
Lead
question
Lydia Pinkham was targeted by reporter, Edward W. Bok, for what?
answer
Selling of women's remedies even after she was dead
question
A newspaper with a printed version for a few days and a website version constantly updated is called:
answer
Hybrid edition
question
During the Civil War, what types of books become popular?
answer
Paperback dime novels
question
Yellow journalism became popular based on what?
answer
The New York Journal's cartoon character
question
The primary function of a book publisher is which of the following?
answer
To buy manuscripts from authors and turn them into books
question
The National Review is a magazine that is trying to appeal to which audience?
answer
Intellectuals interested in conservative political ideas
question
A writing system where abstract symbols stand for an object or idea is which of the following?
answer
Ideographs
question
__________ is best known for his/her covers of Vanity Fair and Rolling Stone magazines.
answer
Annie Leibovitz
question
The first English-language papers were published in Amsterdam starting in which of the following years?
answer
1618
question
Dove's Campaign for Real Beauty advertisements have been credited with:
answer
Building acceptance in the public for alternative images of beauty
question
All of the following are defining features of newspapers except:
answer
pervasive
question
Parchment is which of the following?
answer
An early writing surface made from animal skin
question
Which paper is regarded as the first newspaper in the North American colonies?
answer
Publick Occurrences
question
What invention directly led to the production of inexpensive dime novels?
answer
The steam-powered rotary press
question
Which of the following was the first truly national magazine with large circulation published in the US?
answer
The Saturday Evening Post
question
The development of language led to what?
answer
Development of oral cultures
question
Which of the following is not one of Dick Stolley's rules for magazines covers?
answer
New is better than well-known
question
The #1 Daily newspaper in the US in 2013 is:
answer
The Wall Street Journal
question
Which of the following best describes Mathew Brady's greatest contribution to photojournalism?
answer
The idea that photos could be documents that preserve history
question
In Colonial times, publishers were also usually:
answer
Postmasters
question
Printing was invented by which of the following?
answer
The Chinese prior to 200AD
question
The Atlanta Daily World, published since 1928, is an example of what?
answer
An African-American newspapers
question
What type of books had $331 million in sales in 2008?
answer
Audio
question
magazine editors are often unwilling to put minorities on heir covers for which of the following reasons?
answer
They are afraid minority covers won't sell as well
question
Pearson, the world's largest publisher, is best known for:
answer
Books for the education market
question
Who or what were the Seven Sisters?
answer
Seven women's service magazines
question
Prerequisites for a mass press included all but which of the following:
answer
Well-trained reporting staff
question
The Atlantic has become profitable recently for the first time in many decades because the publisher:
answer
Adopted a \"digital first\" strategy
question
Which company is the largest newspaper owner in the US?
answer
Gannett
question
Which of the following was not a consequence of Gutenberg?
answer
Limited growth of nationalism
question
The integration with radio of the Saturday \"Barn Dances\" led to what?
answer
Growth of country music
question
Screenwriter Dalton Trumbo, wrote screenplays under an assumed name while he was blacklisted in Hollywood for being a communist.
answer
True
question
One outcome of Janet Jackson's 2004 Super Bowl \"wardrobe malfunction\" was which of the following?
answer
Individual stations became cautious about broadcasting serious programs that contained nudity or violence
question
Movie attendance peaked in which year?
answer
In 1946
question
Over the last thirty years, the Big Three television networks (ABC, CBS, and NBC) have done which of the following?
answer
They have lost one third of all their viewers to cable, syndicated programming, and independent stations
question
Which of these was the producer who worked on recording for Johnny Cash, the Dixie Chicks, and the Red Hot Chili Peppers?
answer
Rick Rubin
question
The Telecommunications Act of 1996 gave corporations the right to own how many television stations?
answer
As many as they wanted as long as the stations were in markets that totaled less than 40% of the population
question
The British \"Invasion\" of groups such as the Beatles and the Who provided what to American Rock and Roll?
answer
A rougher sound
question
Movies such as Dial M for Murder, The Ten Commandments, and Spartacus were a response to which of the following?
answer
The rising of television audiences
question
Before 1948, recordings of popular black music were referred to as which of the following?
answer
race records
question
What is the fifth highest rated television network in the US?
answer
Univision
question
In the 1930s and 1940s, the studios required theaters to schedule a large number of lesser movies in order to get one or two major films. This practice was known as which of the following?
answer
Block booking
question
Which of the following movies proved the value of Internet promotion?
answer
The Blair Witch Project
question
Cable television was initially developed as a way of doing which of the following?
answer
Delivering broadcast television signals to communities with poor reception
question
Which of the following was the major effect of the Telecommunications Act of 1996 on radio?
answer
That today more than 50 percent of the radio stations are owned by major media corporations
question
Which of the following created the Public Broadcasting System?
answer
Public Broadcasting Act of 1967
question
In mach 2013, there were over 15,000 radio stations in the US. What percent of theses were AM stations?
answer
31
question
Who was the director of Birth of a Nation, the controversial silent film about the Civil War?
answer
D.W. Griffith
question
Which of these statements about radio following the growth of television in the late 1940s and early 1950s is true?
answer
Radio reinvented itself to become a companion medium, serving narrow niche audiences with specialized formats.
question
The year 2005 was noteworthy in the movie industry for which of the following reasons?
answer
It was the first time in two decades that the annual overall box office declined.
question
In the 1960s, television programs were not allowed to show which of the following?
answer
A married couple sharing a bed
question
Who developed the artiest portable movie cameras?
answer
Auguste-Marie and Louis-Jean Lumiere
question
Network affiliates are which of the following?
answer
Local broadcast stations that carry network programming
question
The most popular radio drama of the late 1920s was:
answer
Amos 'n' Andy
question
All US television broadcasting became digital in which year?
answer
2009
question
Digital recordings, such as CDs, frighten recording companies for which of the following reasons?
answer
Consumers can potentially make perfect digital copies of the music without paring for them
question
By 2012, ______ was the most popular way to play movies at home.
answer
Streaming video services
question
Which of the following developments occurred during World War 1?
answer
The Military took over radio broadcasting
question
Which of the following was first major movie with multiple scenes and a plot?
answer
The Great Train Robbery
question
Philo T. Farnsworth invented which of the following?
answer
The basic technology for television
question
The film that created the idea of the summer blockbuster was which of the following?
answer
Jaws
question
THe company with two separate networks for a number of years was:
answer
NBC
question
The statement that radio became a companion medium, means which of the following?
answer
Radio became the medium listened to while doing something else
question
When the Black Entertainment Network (BET) was sold to Viacom, it was worth how much?
answer
Two Billion
question
Which of these corporations is not one of the top five radio owners?
answer
Cox Media Systems
question
For the guest speaker, a GSU Multimedia major, working on the new Squarepants movie was enlightening because he had never done movie work before.
answer
False
question
Alternative country star Lyle Lovett says that he makes almost all of his income from:
answer
Performing and touring
question
Which of the following was the movie that sold the most tickets of all time?
answer
Gone With The Wind
question
The show Lost is notable for featuring which of the following?
answer
The first prime-time network character who doesn't speak English
question
The United States produces more movies every year than any other country.
answer
False
question
The percentage of the potential television audience actually watching the show is:
answer
Rating
question
Whatis the most popular Hispanic radio format?
answer
Mexican Regional
question
The large number of smaller theater grouped together replaced the large Art Deco movie palaces are known as which of the following?
answer
Multiplexes
question
The method of recording sound that involves storing it in a series of numbers is called which of the following?
answer
Digital recording
question
What are telenovelas?
answer
Spanish-language television soap operas
question
In 2013, what percent of the world's population is using the internet?
answer
39%
question
Grace Huseth discussed her internship this past Summer. Where was the internship?
answer
Gulfstream Aerospace
question
The most reliable source for breaking news during the Arab Spring revolution in Egypt in 2011 was:
answer
Al Jazeera
question
Over the last thirty years, media in China:
answer
Have grown massively in their level of availability
question
Companies facing an online crisis from negative information spreading on the Internet should do which of the following?
answer
Track the blogosphere and social media to see what people are saying about your company or organization
question
Integrated marketing communication campaigns do not typically involve:
answer
One-on-one communications
question
According to TIme Berners-Lee, which of the following is a principle upon the Web is based?
answer
Users should be able to link to any document at anywhere in the world
question
People who buy your company's produce would be which of the following?
answer
External Publics
question
The BBC operates under which of the following?
answer
A public device model funded by the government
question
The advertising agency department responsible of deciding where to place the advertising is which of the following?
answer
Media Planning
question
The social process by which people go from having the identities they are born with, to being able to decide who they want to be is which of the following?
answer
Modernization
question
Press agentry differed from more contemporary forms of public relations, in that it did which of the following?
answer
It had a one-directional flow of information from the agent to the press
question
American movie companies film in Canada in part of which of the following reasons?
answer
It is cheaper to film in Canada than in the United States.
question
Cyberpunk literature and films deal with which of the following themes?
answer
The differences between humans and machines
question
One of the big advantages of distributing a movie over the internet instead of in theaters is which of the following?
answer
The cost of online distribution is close to zero
question
Most advertising in the US falls into what category?
answer
Local
question
In public relations terms, a \"crisis\" is which of the following?
answer
An event that is perceived by the public as damaging to the client's image
question
The _______ theory of the press states that the press should be allowed to print or broadcast anything. People have a right to hear all ideas and decide for themselves what is correct.
answer
Libertarian
question
Africa has the lowest internet use of any geographic area. What is the next lowest?
answer
Asia and Pacific
question
The innovation in the way Pears' soap marketed its product was that it was the first to use which of the following?
answer
A brand name
question
A press conference is a tool primarily to communicate with which of the following?
answer
The media
question
Paul Baran's idea of cutting messages into small pieces and sending them on the easiest route was known which of the following?
answer
Packet switching
question
In advertising,the cost of reaching 1,000 consumers with a particular advertising in the United States was which of the following?
answer
Newspapers
question
The railroads in the 1870s managed their image by doing which of the following?
answer
Bribing reporters and editors with cash and travel
question
One of the biggest consequences of attacks on journalists around the world is which of the following?
answer
That journalists are discouraged from telling stories about the countries where it is too dangerous for them to work
question
An advantage that Web sites run by legacy media have over purely new media sites in which of the following?
answer
They have a reliable source of content
question
What has happened to Facebook from last year to this year?
answer
Lost half of its teenage users
question
Which of Edward Bernay's books became the most famous, was used by the Nazis and is still a well-respected work today?
answer
Propoganda
question
What is the name for the process of weeding out the information the government believes is unwanted or irrelevant.
answer
Information filtering
question
The _______ theory of the press states that the press should be as free as possible, but that it also has an obligation to serve the needs of public at large.
answer
social responsibility
question
Ivy Lee suggested that the best way for the railroads to deal with accidents, in terms of the company's image was to d which of the following?
answer
Deal with the press openly
question
Which decade illustrates best the \"economy of abundance\"?
answer
1950s
question
Which of the following is not one of the top Global Web Parent Companies?
answer
YouTube
question
Domino's Pizza had a major public relations crisis in 2009 when:
answer
Employees posted a prank video to YouTube showing them tampering with pizza and sandwiches
question
The most used medium of mass communication in Africa is:
answer
Radio
question
Who developed TCP/IP, the original specification for the Internet's protocols?
answer
Bob Kahn and Vint Cerf
question
In radio, the term \"drive time\" means which of the following?
answer
Morning and afternoon commute times
question
An example of a direct action message would be which of the following?
answer
A local grocery store as for fresh produce
question
Relations between a company and the media should be which of the following?
answer
A two-way dialogue
question
According to marshall McLuhan, electronic media do which of the following?
answer
Help connect people around the world into a global village
question
Arthur Sulzberger, publisher of the New York Times, has said which of the following?
answer
The Times is in the business of selling news and advertising space
question
Most mobile news users are:
answer
Consuming more news than they have before
question
When Bernays sent a group of young models to march in NYC parade, what did that action help to do?
answer
Break taboo against women smoking in public
question
Haiti is located on the same island as what other country?
answer
Dominican Republic
question
The development theory of the press is most closely to related to which theory of the press?
answer
Authoritarian
question
The top US Online video site is:
answer
YouTube
question
William Paley became convinced of the potential of radio advertising rights after he did which of the following?
answer
He used radio advertising for his family's cigar company
question
According to your text, public relations is which of the following?
answer
A management function
question
P.T. Barnum accused himself of fraud, under a fake name in order to get which of the following?
answer
Get publicity
question
Twitter was originally created so people could share their answers to the question:
answer
What are you doing?
question
What was the #1 Greatest Ad Slogan in the 20th Century?
answer
DaBeers mining
question
In 2012, the two most dangerous countries for journalist were:
answer
Somalia and Syria
question
The first Web browser that could handle graphics was called which of the following?
answer
Mosaic
question
In 2006, the advertising industry revised its guidelines for advertising ______ to children.
answer
food
question
Nellie Dunn had several key points in her speech to the class. Which of these was not one of them?
answer
Skills
question
ARABSAT is which of the following?
answer
A broadcast satellite launched by Arab League
question
The target department store identifies pregnant women who may want baby product coupons by:
answer
Tracking the products they buy at the store
Get an explanation on any task
Get unstuck with the help of our AI assistant in seconds
New