Brl Hardy: Globalizing an Australian Wine Company Essay Example

suppliers who were enthusiastic for the success of the venture, in contrast with the Chilean farmers => SECURITY. _ BRL Hardy expertise sent to Europe and surveillance will assure high quality fruits => QUALITY. D’istinto will fill the price points that have been vacated by the increase of the prices of Stamps and Nottage Hills => MARKET SEGMENT. 4. What recommendations would you make to the organization concerning the conflicting proposals for Kelley’s Revenge and Banrock Station? Clearly identify a possible HQ decision and supporting evidence as well as a Subsidiary perspective before making your choice. Questions to be asked before making a decision: _ Can this brand grow globally? _ What is the price segment targeted by this brand?

Based on that: _ Kelly’s Revenge: This product has a very tight image to Australia and does not reflect the values of a Global Company. In addition, it had bad feedbacks from consumers. _ Banrock Station: This product has already proofed that it can serve many international markets (Australia, New Zealand, USA) and benefited from its image based on natural resources and protection of the environment. I would say YES for launching Barock Station although it shares the same price segment as D’istinto and NO for Kelly’s Revenge.