The biggest strength of this sauce is that it can be used as dipping sauce also. People love to eat this sauce with roosted food and fast food as dipping sauce. It means that this sauce has two different uses that we can use it for barbecue purpose and we can also use it as dipping sauce. The price of this sauce is very moderate and comparatively to other brand BBQ sauce, the ETA Original Barbecue sauce has less price. The taste of this sauce is very rich or in other words unique taste this is a big strength of this sauce. The colour of the sauce is very impressive which is dark brown.
People who love barbecue food also like this sauce and are the favourite sauce of many people. The sauce quality is high and can compete with any competitive sauce around the world as both barbecuing and dipping sauce. This sauce has a higher shelf life than its competitors and it has expiry date of 1 year that’s mean user can utilise this sauce as much as long for 1 year. It does not need to be refrigerated we can put it anywhere within room temperature and we can take it anywhere we want such as to any party or any picnic. Due to its popularity it can be found anywhere in Australia.
We can purchase this sauce from wool worth or from any big or small grocery shop. WEAKNESSES This sauce has a bad packaging and also the material of the bottle is not a good quality. The bottle is also unattrac...
tive. Few people do not like to purchase it due to previously mentioned reason. The label of the product is also unattractive. Few people also don’t like the colour combination of the bottle and the labelling which is red and yellow. The sauce is mostly placed on the last shelf in many big stores like Coles and Woolworth and this really affects the sale of any good.
This sauce is basically famous in only Australian people not in people from other countries. Therefore, mostly overseas students, people and migrants do not wish to eat this sauce because they don’t know about it because of its placement. The bottle shape is not good and unattractive so mostly people buy the other BBQ sauce rather than ETA Original BBQ sauce. The bottle of ETA original barbecue sauce is made up of plastic and is not seeing through so people can not judge that how many sauce is left into the bottle and that’s the weak point of this ETA original barbecue sauce.
The labelling of this product is also not attractive because it is scratch able. Some people in Australia do not like the smell of this sauce. So it is hard for them to eat this sauce due to irritating smell. The one more weakness of this product is that the BRAND is not popular that’s mean that the brand is weak so people dose not know about it because of its unpopularity. OPPORTUNITIES The ETA original Barbeque sauce is the product of Goodman Fielder
Foods Services and this company can put more effort to promote this sauce as much as they can within different groups of people to get better result.
This company can make better packaging and labelling by using the good plastic quality of bottle and by putting the sticker rather than labelling the bottle like “Masterfoods” does. They can also make packaging of this product more stylish according to the modern needs. They can also make it more attractive with cool grip and stylish shape. The taste of people changes time to time so they should do more and more market research to make the taste of this sauce according to the people needs.
They can do expansion by advertising it more and more particularly in students and young people. The company can also reduce the price of ETA Original Barbecue Sauce so can easily compete in the market and more people will buy this product so the supply will increase as the demand will increase, so company can make larger profit. The company can also distribute free samples in schools colleges and universities for make people familiar with this ETA original barbecue sauce. THREATS
The threats for this sauce are mostly due to other barbecue sauces like Masterfoods and Fountain barbecue sauce which is more famous then ETA Original Barbecue Sauce. The biggest threats for ETA Original Barbecue Sauce are other competitors and most of them are Woolworths Home Brand, Masterfoods, Fountain, Nandos and Oporto. Woolworths Home Brand Barbecue sauce is more likely cheaper than ETA Original Barbecue Sauce and this can easily affect the sales of ETA Barbecue Sauce because consumer will consume the same quantity in cheaper price so they mostly go for the Home Brand sauce.
Other competitor like Nandos and Oporto can also defiantly affect the sale of ETA Original Barbecue Sauce because Nandos and Oporto have a long range in different sauces for example Mild Barbecue sauce, hot Peri Peri Barbecue sauce. Nandos and Oporto have sauces according to the taste and mood of people. If weather is rainy then people do more activity like making barbeque in homes etc and they need sauces to make their barbecue more tasty so they mostly use different sauces like Nandos and Oporto because they have different kind of sauces such as mild, hot and etc.
So weather conditions really affect the sale of this ETA barbecue sauce. Other threat to this sauce is environmentalist groups because ETA barbecue sauce has a plastic bottle and is difficult to recycle as compared with other materials. The target Market for ETA Original Barbecue sauce can be anyone such as students, young people, elderly people or a group of people who loves to eat barbeque with sauce. So in simple words any Barbeque sauce lover could be the target market for ETA Original Barbeque Sauce.
A person who buys ETA barbecue sauce can use it as a dipping sauce and also for barbecue use. This is not necessary that the ETA Original Barbecue Sauce is only compatible with only Barbeque but it can also use for different purposes such as consumer