Cirque du Soleil Essay Example

shows. Symbolic –Magic should happen in the show. Emotional impact– makes people cry, Inspirational

2) What are the challenges to Cirque’s continued growth and/or diversification? • Absence of trusted creative and artistic leaders to lead as org grows. More business people coming in. Vision of artistic creativity getting diluted. Gap – Not growing great business leaders (promote from within) – one of elements of a successful Talent Formula (War For Talent). Look for artistic people with Business acumen inside Cirque. Vision directed by 1 person, changed frequently, does not permit goal-setting for the rest of the organization. Large org needs more formal Strategy, Mission, Plan, Process, Policy.

Balance between artistic environment and large org. Challenge to keep Corporate HQ people in touch with the shows and to understand life on tour. Deal with saturation – Tier market – create Lo-Tier, more affordable Lite version for smaller cities– reuse ideas from Hi-Tier. Developing a Global Organization –allow each world area to:

(1) make its own decisions, set its own goals according to local conditions (2) have its own tours – so artists are still fresh and not more costly (3) pay according to local market in local currency (4) create shows to beat local competition High Turnover – Need strategy to retain employees. Policies to move to different positions in Cirque. Diversification – without diluting brand image Multi-media- Cannibalize its own markets? Can it deliver “the magic” with multi-media?