Mobile Phone and Samsung Electronics Company Essay Example
Samsung Electronics Company, also known as SEC, is a worldwide marketing operations company with a long history that dates back to 1938. Originally concentrating on agricultural products, the company broadened its scope in the 1970s to encompass shipbuilding, chemicals, and textiles. However, it was in 1969 when SEC was established mainly as an affordable producer of black and white televisions. Samsung did not halt there; it additionally obtained a semiconductor business during the same period which paved the path for its triumph in the electronics sector.
Throughout the 1980s, SEC supplied global markets with large quantities of commodity products including televisions, VCRs, and microwave ovens. The company sold these products to original equipment manufacturers (OEMs) for resale purposes. [1]
HBS cases are created exclusively for class discussion purposes and some details have been altered. The cases should not be seen as endorsements, primary da
...ta sources, or examples of effective or ineffective management. Samsung, with its innovative design and advanced connectivity features, represents a combination of style and technology for the modern professional. Samsung's positioning statement emphasizes its differences from other mobile phone providers.
When it comes to technology, Samsung is a top choice for young professionals in the local market. Its sleek design and variety of features make it an ideal purchase. Additionally, Samsung has a strong global presence and offers a wide range of products that excel in both technology and design.
However, customer perception regarding specific product attributes such as durability, camera/video quality, user-friendliness, voice clarity, and value for money is weak. Moreover, Samsung faces compatibility issues with different software platforms.
On a positive note, there are opportunities in the growing mobile market and the large percentage o
younger population.
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