In this article, we aim to examine the strategic maneuvers implemented by J. C. Penny Corporation and propose strategies that align with their mission and vision. To accomplish this, we will thoroughly assess both the internal and external landscapes.
Within the text, there is a discussion of implementing proposed strategies, including management's monitoring of critical success factors to achieve long-term objectives through strategic options chosen by the company. Additionally, the text provides a brief background on the organization J.C.
J.C. Penny, established in 1903 and headquartered in Texas, sells goods and services through its department stores, catalogue/Internet channels, and offers a broad range of products such as family apparel, home furnishings, jewelry, accessories, and shoes. The department stores provide additional services to customers in the form of portrait photography, salon, optical, and customer decorating options. Presently, the company
...operates 1073 department stores across the US and Puerto Rico, including its catalog/internet fulfillment centers and four regional capacity warehouses.
2.2 Mission Statement ; Vision Statement: The company's direction is defined by its mission and vision statements, which serve as targets articulated in words. The mission statement is declared at various links and includes the goal of providing customers with high-quality, trend-right fabric at great prices (J).
According to a statement by J. C. Penney Corporation, Inc. (2008d), their branding strategy centers on providing customers with affordable, fashionable products of high quality. They strive to offer a range of options including national, private and exclusive brands at different price levels.
In 2008, J. C. Penney Corporation, Inc. announced a commitment to supporting communities and underprivileged children by increasing the availability of after-school activities (J. C. Penney Corporation, Inc., 2008b) an
leading in youth development and community engagement (J.C. Penney Corporation, Inc., 2008e).
In 2008, C. Penney Corporation, Inc. seems to have integrated its corporate social responsibility plans into its mission and vision statements.
In 2007, J.C. Penney Corporation, Inc. launched their "Every Day Matters" brand positioning strategy. This strategy aims to create more meaningful and emotional connections with customers by fully engaging their over one hundred fifty thousand associates to provide encouragement and inspiration in every shopping experience at their stores. (J.C. Penney Corporation, Inc., 2008f).
J. C. Penney Corporation, Inc. aims to become the preferred shopping choice of Middle America due to its past successful operating performance. The company believes that mission and vision statements are instrumental in setting goals and objectives, which require strategies for accomplishment.
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